In this 2-hour long tutorial, you will learn how to get started with Google Search Ads and create successful campaigns to reach new customers and grow your business. We'll work on Google Ads, Google's online advertising platform.
Google Ads for Beginners
Learn, practice, and apply job-ready skills with expert guidance
4.4
(5,624 reviews)
Beginner level
Recommended experience
1 hour
Learn at your own pace
Hands-on learning
What you'll learn
Create a Google Ads account and set up first campaign structure
Create ad groups, do keyword research, set up audience targeting, and write ads
Learn how to use the tools and settings available to optimize campaigns and make them profitable
Skills you'll practice
Details to know
Shareable certificate
Add to your LinkedIn profile
Taught in English
No downloads or installation required
Only available on desktop
See how employees at top companies are mastering in-demand skills
Learn, practice, and apply job-ready skills in less than 2 hours
- Receive training from industry experts
- Gain hands-on experience solving real-world job tasks
- Build confidence using the latest tools and technologies
About this Guided Project
Learn step-by-step
In a video that plays in a split-screen with your work area, your instructor will walk you through these steps:
Introduction + Log In to Google Ads (3 min)
Set Up the First Campaign (7 min)
Create Campaign Structure (12 min)
Ad Group Set Up and Keyword Research (7 min)
Practice Assessment (5 min)
Creating Ads (23 min)
Google Ads Dashboard (9 min)
Enhanced Explanations and Supplementary Resource (7 min)
Tools and Settings (9 min)
Ad and Campaign Optimization (6 min)
Cumulative Challenge (21 min)
Recommended experience
Familiarity with how Google Ads works is helpful but not required.
1 project image
Instructor
Instructor ratings
4.4 (813 ratings)
Offered by
How you'll learn
Skill-based, hands-on learning
Practice new skills by completing job-related tasks.
Expert guidance
Follow along with pre-recorded videos from experts using a unique side-by-side interface.
No downloads or installation required
Access the tools and resources you need in a pre-configured cloud workspace.
Available only on desktop
This Guided Project is designed for laptops or desktop computers with a reliable Internet connection, not mobile devices.
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Learner reviews
4.4
5,624 reviews
- 5 stars
67.50%
- 4 stars
19.72%
- 3 stars
5.40%
- 2 stars
1.63%
- 1 star
5.73%
Showing 3 of 5624
C
4
Reviewed on Jun 17, 2022
The host was great! Could have been better though if she used Google ads account with real ads running to show how the mettics are shown in the account. Thank you!
SS
5
Reviewed on Aug 2, 2020
Its was great experience to learn Google Adwords in a simplified manner. teaching method was awesome. Trainer used Rhyme platform which is one to one learning, and hands on training great tool.
AD
5
Reviewed on Apr 21, 2021
Get free advertising for your products or services on Google with our Google Ads Coupon. Activate your promotional code and save money on your first Google Ads campaigns! Attract the Right People.
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Frequently asked questions
Because your workspace contains a cloud desktop that is sized for a laptop or desktop computer, Guided Projects are not available on your mobile device.
Guided Project instructors are subject matter experts who have experience in the skill, tool or domain of their project and are passionate about sharing their knowledge to impact millions of learners around the world.
You can download and keep any of your created files from the Guided Project. To do so, you can use the “File Browser” feature while you are accessing your cloud desktop.