Coursera Project Network

Google Ads for Beginners

Taught in English

Ishita Sinha

Instructor: Ishita Sinha

226,674 already enrolled

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Guided Project

Learn, practice, and apply job-ready skills with expert guidance

Beginner level

Recommended experience

2 hours
Learn at your own pace
No downloads or installation required
Only available on desktop
Hands-on learning
4.4

(4,122 reviews)

What you'll learn

  • Create a Google Ads account and set up first campaign structure

  • Create ad groups, do keyword research, set up audience targeting, and write ads

  • Learn how to use the tools and settings available to optimize campaigns and make them profitable

Details to know

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Guided Project

Learn, practice, and apply job-ready skills with expert guidance

Beginner level

Recommended experience

2 hours
Learn at your own pace
No downloads or installation required
Only available on desktop
Hands-on learning
4.4

(4,122 reviews)

See how employees at top companies are mastering in-demand skills

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Learn, practice, and apply job-ready skills in less than 2 hours

  • Receive training from industry experts
  • Gain hands-on experience solving real-world job tasks
  • Build confidence using the latest tools and technologies
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About this Guided Project

Learn step-by-step

In a video that plays in a split-screen with your work area, your instructor will walk you through these steps:

  1. Introduction + Log In to Google Ads (3 min)

  2. Set Up the First Campaign (7 min)

  3. Create Campaign Structure (12 min)

  4. Ad Group Set Up and Keyword Research (7 min)

  5. Practice Assessment (5 min)

  6. Creating Ads (23 min)

  7. Google Ads Dashboard (9 min)

  8. Enhanced Explanations and Supplementary Resource (7 min)

  9. Tools and Settings (9 min)

  10. Ad and Campaign Optimization (6 min)

  11. Cumulative Challenge (21 min)

Recommended experience

Familiarity with how Google Ads works is helpful but not required.

1 project image

Instructor

Instructor ratings
4.4 (673 ratings)
Ishita Sinha
Coursera Project Network
2 Courses248,434 learners

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How you'll learn

  • Skill-based, hands-on learning

    Practice new skills by completing job-related tasks.

  • Expert guidance

    Follow along with pre-recorded videos from experts using a unique side-by-side interface.

  • No downloads or installation required

    Access the tools and resources you need in a pre-configured cloud workspace.

  • Available only on desktop

    This Guided Project is designed for laptops or desktop computers with a reliable Internet connection, not mobile devices.

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Learner reviews

Showing 3 of 4122

4.4

4,122 reviews

  • 5 stars

    68.20%

  • 4 stars

    19.98%

  • 3 stars

    5.18%

  • 2 stars

    1.38%

  • 1 star

    5.25%

GS
5

Reviewed on Apr 18, 2021

VC
5

Reviewed on Jun 27, 2021

MS
4

Reviewed on Jul 18, 2020

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