3,087 ratings
116,117 already enrolled
Create a Google Ads account and set up first campaign structure
Create ad groups, do keyword research, set up audience targeting, and write ads
Learn how to use the tools and settings available to optimize campaigns and make them profitable
Showcase this hands-on experience in an interview
In this 2-hour long project-based course, you will learn how to get started with Google Search Ads and create successful campaigns to reach new customers and grow your business. We'll work on Google Ads, Google's online advertising platform. You will drive qualified traffic, or best-fit customers to your business while they're searching on Google, for products and services like the ones that you offer. By the end of the project, you will be able: - Create your account on Google Ads - Set up the first campaign structure - Set up conversion tracking - Add relevant audience, set bids and budgets and targeting - Set up ad groups - Do effective keyword research - Create impactful and relevant ads - Navigate through the Google Ads Dashboard - Learn about Tools and Settings available on Google Ads - Optimize ad campaigns to generate conversions and be profitable Note: If you don't have a Google account, you will need to create one to be able to complete the content.
Familiarity with how Google Ads works is helpful but not required.
PPC Advertising
Digital Marketing
Marketing
Paid Search Advertising
Keyword Research
In a video that plays in a split-screen with your work area, your instructor will walk you through these steps:
Introduction + Log In to Google Ads
Set Up the First Campaign
Create Campaign Structure
Ad Group Set Up and Keyword Research
Create Ads
Google Ads Dashboard
Tools and Settings
Campaign Optimization
Your workspace is a cloud desktop right in your browser, no download required
In a split-screen video, your instructor guides you step-by-step
by CV
Jun 17, 2022The host was great! Could have been better though if she used Google ads account with real ads running to show how the mettics are shown in the account. Thank you!
by MI
May 16, 2021This course is so important for all online incomer. We can save money instead of marketing cost. We can get easily the customers from key words. I have learned a new idea in this course.
by GS
Apr 18, 2021Good course for a beginner.As a person who knows nothing about Google Ads,I become known how to use it. This course gives me enough introduction to make my campaign. Thank you.
by LM
Nov 16, 2020The course is well done and I really appreciate the teacher's skills. I appreciated using the simulating platform with the follow-through of campaign setup.
Because your workspace contains a cloud desktop that is sized for a laptop or desktop computer, Guided Projects are not available on your mobile device.
Guided Project instructors are subject matter experts who have experience in the skill, tool or domain of their project and are passionate about sharing their knowledge to impact millions of learners around the world.
You can download and keep any of your created files from the Guided Project. To do so, you can use the “File Browser” feature while you are accessing your cloud desktop.
At the top of the page, you can press on the experience level for this Guided Project to view any knowledge prerequisites. For every level of Guided Project, your instructor will walk you through step-by-step.
Yes, everything you need to complete your Guided Project will be available in a cloud desktop that is available in your browser.
You'll learn by doing through completing tasks in a split-screen environment directly in your browser. On the left side of the screen, you'll complete the task in your workspace. On the right side of the screen, you'll watch an instructor walk you through the project, step-by-step.
More questions? Visit the Learner Help Center.
