Google Ads for Beginners
Create a Google Ads account and set up first campaign structure
Create ad groups, do keyword research, set up audience targeting, and write ads
Learn how to use the tools and settings available to optimize campaigns and make them profitable
Showcase this hands-on experience in an interview
In this 2-hour long project-based course, you will learn how to get started with Google Search Ads and create successful campaigns to reach new customers and grow your business. We'll work on Google Ads, Google's online advertising platform. You will drive qualified traffic, or best-fit customers to your business while they're searching on Google, for products and services like the ones that you offer. By the end of the project, you will be able: - Create your account on Google Ads - Set up the first campaign structure - Set up conversion tracking - Add relevant audience, set bids and budgets and targeting - Set up ad groups - Do effective keyword research - Create impactful and relevant ads - Navigate through the Google Ads Dashboard - Learn about Tools and Settings available on Google Ads - Optimize ad campaigns to generate conversions and be profitable Note: If you don't have a Google account, you will need to create one to be able to complete the content.
Familiarity with how Google Ads works is helpful but not required.
Skills you will develop
- PPC Advertising
- Digital Marketing
- Marketing
- Paid Search Advertising
- Keyword Research
Learn step-by-step
In a video that plays in a split-screen with your work area, your instructor will walk you through these steps:
Introduction + Log In to Google Ads
Set Up the First Campaign
Create Campaign Structure
Ad Group Set Up and Keyword Research
Create Ads
Google Ads Dashboard
Tools and Settings
Campaign Optimization
How Guided Projects work
Your workspace is a cloud desktop right in your browser, no download required
In a split-screen video, your instructor guides you step-by-step
Reviews
TOP REVIEWS FROM GOOGLE ADS FOR BEGINNERS
Good course for a beginner. As a person who knows nothing about Google Ads, I become known how to use it. This course gives me enough introduction to make my first campaign. Thank you Mrs. Ishita
This Helped me to understand the platform really well. Ishita, the instructor was explaining things incredibly that few things were just stuck into my mind and I finally got the solution of it now!
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I learned a lot of new things from this project. There was a bit difficulty in tools which do not clear bu the instructor help me a lot to clear my mind. I would like to thanks to this instructor.
Frequently asked questions
Frequently Asked Questions
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More questions? Visit the Learner Help Center.
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