In this 2-hour long tutorial, you will learn how to get started with Google Search Ads and create successful campaigns to reach new customers and grow your business. We'll work on Google Ads, Google's online advertising platform.
Google Ads for Beginners
Learn, practice, and apply job-ready skills with expert guidance
4.4
(5,355 reviews)
Beginner level
Recommended experience
2 hours
Learn at your own pace
Hands-on learning
What you'll learn
Create a Google Ads account and set up first campaign structure
Create ad groups, do keyword research, set up audience targeting, and write ads
Learn how to use the tools and settings available to optimize campaigns and make them profitable
Skills you'll practice
Details to know
Shareable certificate
Add to your LinkedIn profile
Taught in English
No downloads or installation required
Only available on desktop
See how employees at top companies are mastering in-demand skills
Learn, practice, and apply job-ready skills in less than 2 hours
- Receive training from industry experts
- Gain hands-on experience solving real-world job tasks
- Build confidence using the latest tools and technologies
About this Guided Project
Learn step-by-step
In a video that plays in a split-screen with your work area, your instructor will walk you through these steps:
Introduction + Log In to Google Ads (3 min)
Set Up the First Campaign (7 min)
Create Campaign Structure (12 min)
Ad Group Set Up and Keyword Research (7 min)
Practice Assessment (5 min)
Creating Ads (23 min)
Google Ads Dashboard (9 min)
Enhanced Explanations and Supplementary Resource (7 min)
Tools and Settings (9 min)
Ad and Campaign Optimization (6 min)
Cumulative Challenge (21 min)
Recommended experience
Familiarity with how Google Ads works is helpful but not required.
1 project image
Instructor
Instructor ratings
4.4 (788 ratings)
Offered by
How you'll learn
Skill-based, hands-on learning
Practice new skills by completing job-related tasks.
Expert guidance
Follow along with pre-recorded videos from experts using a unique side-by-side interface.
No downloads or installation required
Access the tools and resources you need in a pre-configured cloud workspace.
Available only on desktop
This Guided Project is designed for laptops or desktop computers with a reliable Internet connection, not mobile devices.
Why people choose Coursera for their career
Felipe M.
Learner since 2018
"To be able to take courses at my own pace and rhythm has been an amazing experience. I can learn whenever it fits my schedule and mood."
Jennifer J.
Learner since 2020
"I directly applied the concepts and skills I learned from my courses to an exciting new project at work."
Larry W.
Learner since 2021
"When I need courses on topics that my university doesn't offer, Coursera is one of the best places to go."
Chaitanya A.
"Learning isn't just about being better at your job: it's so much more than that. Coursera allows me to learn without limits."
Learner reviews
4.4
5,355 reviews
- 5 stars
67.61%
- 4 stars
19.69%
- 3 stars
5.39%
- 2 stars
1.56%
- 1 star
5.72%
Showing 3 of 5355
MA
5
Reviewed on Sep 12, 2020
Your Videos So Excellent Nice #Mytv786 1st like and comment yesss n view stay connected always. Nice video big like👍Done I hope you come back👍👍👍👍👍❤️ 💙💛🌸🌸🌺🌺🍃🌱🌷💐🌿🌱💓 #Mytv786,
AL
4
Reviewed on Aug 21, 2022
Thank you! It's my first course and it's about some learnings for Digital Marketing, however, I would suggest to use real ads next time (running campaigns, ads, etc.) so we can know better the flow.
TB
4
Reviewed on Jun 5, 2022
The instructors video doesnt perfectly match the current website as Google has updated their website sincd they published this but yuou can get most the infromation still
You might also like
Coursera Project Network
Coursera Project Network
Simplilearn
New to Marketing? Start here.
Open new doors with Coursera Plus
Unlimited access to 10,000+ world-class courses, hands-on projects, and job-ready certificate programs - all included in your subscription
Advance your career with an online degree
Earn a degree from world-class universities - 100% online
Join over 3,400 global companies that choose Coursera for Business
Upskill your employees to excel in the digital economy
Frequently asked questions
Because your workspace contains a cloud desktop that is sized for a laptop or desktop computer, Guided Projects are not available on your mobile device.
Guided Project instructors are subject matter experts who have experience in the skill, tool or domain of their project and are passionate about sharing their knowledge to impact millions of learners around the world.
You can download and keep any of your created files from the Guided Project. To do so, you can use the “File Browser” feature while you are accessing your cloud desktop.