Create a Google Ads Search Campaign

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Offered By
Coursera Project Network
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In this Guided Project, you will:

Understand the fundamentals strategic principles of online search marketing campaigns

Create a structured Google Ads Search Campaign

Design targeting options, compelling ads and keyword matching options

Clock2 hours
BeginnerBeginner
CloudNo download needed
VideoSplit-screen video
Comment DotsEnglish
LaptopDesktop only

In this 2-hour long project-based course, you will learn how to create a google ads search campaign with the strategic foundations of campaign creation, design ad group structure and keyword with relevant targeting options, design compelling ads. Note: This course works best for learners who are based in the North America region. We’re currently working on providing the same experience in other regions.

Skills you will develop

Digital MarketingMarketingAdvertisingOnline Advertisinggoogle ads

Learn step-by-step

In a video that plays in a split-screen with your work area, your instructor will walk you through these steps:

  1. Intro and account creation

  2. Set up your goals and campaign type

  3. Choose your main targeting options.

  4. 4. Define bidding and budget

  5. Create adgroups and keywords

  6. Design compelling ads

  7. Pause and activate ad groups, personalize keyword match types

  8. Set up conversion tracking

How Guided Projects work

Your workspace is a cloud desktop right in your browser, no download required

In a split-screen video, your instructor guides you step-by-step

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Frequently asked questions

Frequently Asked Questions

More questions? Visit the Learner Help Center.