In this 2-hour long project-based course, you will learn how to create a google ads search campaign with the strategic foundations of campaign creation, design ad group structure and keyword with relevant targeting options, design compelling ads.
Create a Google Ads Search Campaign
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Learn, practice, and apply job-ready skills with expert guidance
4.6
(709 reviews)
Beginner level
No prior experience required
2 hours
Learn at your own pace
Hands-on learning
What you'll learn
Understand the fundamentals strategic principles of online search marketing campaigns
Create a structured Google Ads Search Campaign
Design targeting options, compelling ads and keyword matching options
Skills you'll practice
Details to know
Shareable certificate
Add to your LinkedIn profile
Taught in English
No downloads or installation required
Only available on desktop
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Learn, practice, and apply job-ready skills in less than 2 hours
- Receive training from industry experts
- Gain hands-on experience solving real-world job tasks
- Build confidence using the latest tools and technologies
About this Guided Project
Learn step-by-step
In a video that plays in a split-screen with your work area, your instructor will walk you through these steps:
Intro and account creation
Set up your goals and campaign type
Choose your main targeting options.
4. Define bidding and budget
Create adgroups and keywords
Design compelling ads
Pause and activate ad groups, personalize keyword match types
Set up conversion tracking
6 project images
Instructor
Instructor ratings
4.6 (74 ratings)
Offered by
How you'll learn
Skill-based, hands-on learning
Practice new skills by completing job-related tasks.
Expert guidance
Follow along with pre-recorded videos from experts using a unique side-by-side interface.
No downloads or installation required
Access the tools and resources you need in a pre-configured cloud workspace.
Available only on desktop
This Guided Project is designed for laptops or desktop computers with a reliable Internet connection, not mobile devices.
Why people choose Coursera for their career
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Learner since 2018
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Jennifer J.
Learner since 2020
"I directly applied the concepts and skills I learned from my courses to an exciting new project at work."
Larry W.
Learner since 2021
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Chaitanya A.
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Learner reviews
4.6
709 reviews
- 5 stars
73.34%
- 4 stars
18.05%
- 3 stars
4.37%
- 2 stars
0.84%
- 1 star
3.38%
Showing 3 of 709
AR
5
Reviewed on Sep 29, 2023
this is my first time to approach for a online certification course and this was awesome. Thank you
SI
4
Reviewed on Dec 3, 2022
Could be better, is very simple but for begginers is great!
TP
5
Reviewed on Sep 12, 2024
The course is super practical and useful. I would highly recommend it!
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Frequently asked questions
Because your workspace contains a cloud desktop that is sized for a laptop or desktop computer, Guided Projects are not available on your mobile device.
Guided Project instructors are subject matter experts who have experience in the skill, tool or domain of their project and are passionate about sharing their knowledge to impact millions of learners around the world.
You can download and keep any of your created files from the Guided Project. To do so, you can use the “File Browser” feature while you are accessing your cloud desktop.