Create a Google Ads Search Campaign

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In this Free Guided Project, you will:

Understand the fundamentals strategic principles of online search marketing campaigns

Create a structured Google Ads Search Campaign

Design targeting options, compelling ads and keyword matching options

Showcase this hands-on experience in an interview

2 hours
Beginner-friendly
No download needed
Split-screen video
English
Desktop only

In this 2-hour long project-based course, you will learn how to create a google ads search campaign with the strategic foundations of campaign creation, design ad group structure and keyword with relevant targeting options, design compelling ads. Note: This course works best for learners who are based in the North America region. We’re currently working on providing the same experience in other regions.

Skills you will develop

  • Digital Marketing

  • Marketing

  • Advertising

  • Online Advertising

  • Google Ads

Learn step-by-step

In a video that plays in a split-screen with your work area, your instructor will walk you through these steps:

  1. Intro and account creation

  2. Set up your goals and campaign type

  3. Choose your main targeting options.

  4. 4. Define bidding and budget

  5. Create adgroups and keywords

  6. Design compelling ads

  7. Pause and activate ad groups, personalize keyword match types

  8. Set up conversion tracking

How Guided Projects work

Your workspace is a cloud desktop right in your browser, no download required

In a split-screen video, your instructor guides you step-by-step

Instructor

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Frequently Asked Questions

Because your workspace contains a cloud desktop that is sized for a laptop or desktop computer, Guided Projects are not available on your mobile device.

Guided Project instructors are subject matter experts who have experience in the skill, tool or domain of their project and are passionate about sharing their knowledge to impact millions of learners around the world.

You can download and keep any of your created files from the Guided Project. To do so, you can use the “File Browser” feature while you are accessing your cloud desktop.

At the top of the page, you can press on the experience level for this Guided Project to view any knowledge prerequisites. For every level of Guided Project, your instructor will walk you through step-by-step.

Yes, everything you need to complete your Guided Project will be available in a cloud desktop that is available in your browser.

You'll learn by doing through completing tasks in a split-screen environment directly in your browser. On the left side of the screen, you'll complete the task in your workspace. On the right side of the screen, you'll watch an instructor walk you through the project, step-by-step.