Coursera Project Network
Create a Google Ads Search Campaign
Coursera Project Network

Create a Google Ads Search Campaign

Taught in English

Angelo Paolillo

Instructor: Angelo Paolillo

47,093 already enrolled

Included with Coursera Plus

Guided Project

Learn, practice, and apply job-ready skills with expert guidance

Beginner level
No prior experience required
2 hours
Learn at your own pace
No downloads or installation required
Only available on desktop
Hands-on learning
4.6

(616 reviews)

What you'll learn

  • Understand the fundamentals strategic principles of online search marketing campaigns

  • Create a structured Google Ads Search Campaign

  • Design targeting options, compelling ads and keyword matching options

Details to know

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Guided Project

Learn, practice, and apply job-ready skills with expert guidance

Beginner level
No prior experience required
2 hours
Learn at your own pace
No downloads or installation required
Only available on desktop
Hands-on learning
4.6

(616 reviews)

See how employees at top companies are mastering in-demand skills

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Learn, practice, and apply job-ready skills in less than 2 hours

  • Receive training from industry experts
  • Gain hands-on experience solving real-world job tasks
  • Build confidence using the latest tools and technologies
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About this Guided Project

Learn step-by-step

In a video that plays in a split-screen with your work area, your instructor will walk you through these steps:

  1. Intro and account creation

  2. Set up your goals and campaign type

  3. Choose your main targeting options.

  4. 4. Define bidding and budget

  5. Create adgroups and keywords

  6. Design compelling ads

  7. Pause and activate ad groups, personalize keyword match types

  8. Set up conversion tracking

6 project images

Instructor

Instructor ratings
4.7 (61 ratings)
Angelo Paolillo
Coursera Project Network
50 Courses257,835 learners

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How you'll learn

  • Skill-based, hands-on learning

    Practice new skills by completing job-related tasks.

  • Expert guidance

    Follow along with pre-recorded videos from experts using a unique side-by-side interface.

  • No downloads or installation required

    Access the tools and resources you need in a pre-configured cloud workspace.

  • Available only on desktop

    This Guided Project is designed for laptops or desktop computers with a reliable Internet connection, not mobile devices.

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Learner reviews

Showing 3 of 616

4.6

616 reviews

  • 5 stars

    73.54%

  • 4 stars

    17.74%

  • 3 stars

    4.67%

  • 2 stars

    0.80%

  • 1 star

    3.22%

NC
5

Reviewed on Feb 11, 2022

JW
5

Reviewed on Jan 7, 2023

MS
5

Reviewed on Aug 30, 2023

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