Aptly
Search Advertising with Google Specialization
Aptly

Search Advertising with Google Specialization

Prepare for a Role in Search Marketing. Learn how to create, manage, and optimize search advertising campaigns and prepare for the Google Ads Search Certification Exam.

Anke Audenaert
Daniel Kob

Instructors: Anke Audenaert

Included with Coursera Plus

Get in-depth knowledge of a subject
Beginner level

Recommended experience

1 month
at 10 hours a week
Flexible schedule
Learn at your own pace
Get in-depth knowledge of a subject
Beginner level

Recommended experience

1 month
at 10 hours a week
Flexible schedule
Learn at your own pace

What you'll learn

  • Create and monitor a search advertising campaign within Google Ads

  • Implement keyword targeting, assets, bidding strategies, and conversion tracking tools to improve campaign performance

  • Use the Google Ads Performance Planner tool to improve performance

Details to know

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Taught in English
Recently updated!

October 2024

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Specialization - 3 course series

What you'll learn

  • The benefits and capabilities of Google Ads

  • The fundamentals of keyword targeting, research, and planning

  • Essential terms and metrics to assess a Google Ads campaign

  • How assets can affect campaign performance

Skills you'll gain

Category: Google Ads
Category: Campaign Measurement
Category: Digital Advertizing
Category: Keyword Targeting

What you'll learn

  • How to select an appropriate bidding strategy

  • How to direct ads to specific user groups

  • How to interpret key performance metrics

  • How to create a Google Ads search campaign

Skills you'll gain

Category: Attribution (Marketing)
Category: Conversion Tracking
Category: Campaign Optimization
Category: Attribution Modeling
Category: Performance Management
Category: Bidding for Search Ads

What you'll learn

  • Topics included on the Google Ads Search certification exam

  • How to register and prepare for the Google Ads Search certification exam

  • Career path information for search marketing jobs

Skills you'll gain

Category: Digital Advertising
Category: Google Ads
Category: Google Search Advertising
Category: Keyword Targeting

Instructors

Anke Audenaert
Aptly
39 Courses727,486 learners

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Aptly

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