Aptly
Google Search Advertising Implementation
Aptly

Google Search Advertising Implementation

Anke Audenaert
Daniel Kob

Instructors: Anke Audenaert

Included with Coursera Plus

Gain insight into a topic and learn the fundamentals.
Beginner level

Recommended experience

14 hours to complete
3 weeks at 4 hours a week
Flexible schedule
Learn at your own pace
Gain insight into a topic and learn the fundamentals.
Beginner level

Recommended experience

14 hours to complete
3 weeks at 4 hours a week
Flexible schedule
Learn at your own pace

What you'll learn

  • How to select an appropriate bidding strategy

  • How to direct ads to specific user groups

  • How to interpret key performance metrics

  • How to create a Google Ads search campaign

Details to know

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Recently updated!

October 2024

Assessments

14 assignments

Taught in English

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Build your subject-matter expertise

This course is part of the Search Advertising with Google Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
  • Learn new concepts from industry experts
  • Gain a foundational understanding of a subject or tool
  • Develop job-relevant skills with hands-on projects
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There are 5 modules in this course

This module covers the fundamentals of bid strategies in Google Ads. It explains the concept of bidding, differentiates between manual, automated, and smart bidding, and helps you select the right strategy based on your campaign objectives. You'll also explore how to navigate through various bid strategies, aligning them with different marketing goals for optimal performance.

What's included

15 videos2 readings3 assignments

This module focuses on optimizing campaign settings and audience segments to reach the right audience in Google Ads. It explains how to select the best settings to align with your objectives and use audience segmentation to target specific user groups, improving campaign reach and effectiveness.

What's included

13 videos1 reading3 assignments

This module covers how to track and measure conversions in Google Ads. It explains the importance of conversion tracking, guides you through implementing a conversion tracking tag, and introduces attribution modeling. You'll explore different attribution models, understanding their advantages and limitations in digital advertising.

What's included

9 videos2 readings3 assignments

This module focuses on analyzing and improving Google Ads campaign performance. It covers how to interpret key performance metrics, evaluate campaign results, and use the optimization score to enhance performance. Additionally, it explains how to leverage the Performance Planner tool to optimize conversion campaigns effectively.

What's included

12 videos3 readings4 assignments

This module guides you through creating a full Google Ads Search campaign. You'll first watch how a campaign is built, then apply the steps yourself to create your own Google Ads Search campaign from start to finish.

What's included

4 videos2 readings1 assignment1 discussion prompt1 plugin

Instructors

Anke Audenaert
Aptly
39 Courses750,021 learners
Daniel Kob
Aptly
11 Courses158,838 learners

Offered by

Aptly

Recommended if you're interested in Marketing

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