Google Ads for Beginners

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In this Guided Project, you will:

Create a Google Ads account and set up first campaign structure

Create ad groups, do keyword research, set up audience targeting, and write ads

Learn how to use the tools and settings available to optimize campaigns and make them profitable

Clock2 hours
BeginnerBeginner
CloudNo download needed
VideoSplit-screen video
Comment DotsEnglish
LaptopDesktop only

In this 2-hour long project-based course, you will learn how to get started with Google Search Ads and create successful campaigns to reach new customers and grow your business. We'll work on Google Ads, Google's online advertising platform. You will drive qualified traffic, or best-fit customers to your business while they're searching on Google, for products and services like the ones that you offer. By the end of the project, you will be able: - Create your account on Google Ads - Set up the first campaign structure - Set up conversion tracking - Add relevant audience, set bids and budgets and targeting - Set up ad groups - Do effective keyword research - Create impactful and relevant ads - Navigate through the Google Ads Dashboard - Learn about Tools and Settings available on Google Ads - Optimize ad campaigns to generate conversions and be profitable Note: If you don't have a Google account, you will need to create one to be able to complete the content.

Skills you will develop

PPC AdvertisingDigital MarketingMarketingPaid Search AdvertisingKeyword Research

Learn step-by-step

In a video that plays in a split-screen with your work area, your instructor will walk you through these steps:

  1. Introduction + Log In to Google Ads

  2. Set Up the First Campaign

  3. Create Campaign Structure

  4. Ad Group Set Up and Keyword Research

  5. Create Ads

  6. Google Ads Dashboard

  7. Tools and Settings

  8. Campaign Optimization

How Guided Projects work

Your workspace is a cloud desktop right in your browser, no download required

In a split-screen video, your instructor guides you step-by-step

Instructor

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Frequently asked questions

Frequently Asked Questions

More questions? Visit the Learner Help Center.