Whether you're thinking about a career in sales, just getting started at your new sales job, or managing entry level sales people, this course will provide you a valuable perspective on your sales career. You'll start out the course with an overview of what it takes to be successful in sales. It might surprise you. You'll learn why most people have it all wrong about sales!
The following five lessons will cover the inbound sales methodology, a framework used by thousands of sales professionals to get started in sales. You'll learn the difference between active and passive buyers, and how to build relationships and earn their attention. You'll learn why understanding the buyer's context is imperative providing them solutions.
In this course, you'll gain the fundamental knowledge required to be successful in sales. By investing your time in sales training, you're already ahead of the curve.
This course is part of the Sales Training for High Performing Teams Specialization
Sales Training: Building Your Sales Career
Offered By
Syllabus - What you will learn from this course
Week
1Building Your Sales Career
In this module, you'll learn how to start your career in sales and learn the fundamentals of inside sales. If you're already in sales or managing a sales team, use this training with your team to help make sure everyone is on the same page.
11 videos (Total 72 min), 2 readings, 3 quizzes
11 videos
The Secret to Succeeding in Sales9m
Choosing a Sales Job9m
When You Land Your First Sales Job1m
Why Inbound Sales?7m
Adopting an Inbound Sales Strategy9m
Why is the Identify Phase Important in Inbound Sales?3m
Defining a "Good Fit" Prospect8m
Listening for Active Buyers7m
Using Social Selling to Identify Active Buyers6m
Enriching Leads With Buyer Context2m
2 readings
Welcome!20m
Additional Tips to Get a Job in Sales (Optional)s
2 practice exercises
Inbound Sales Fundamentals20m
Prioritizing Active Buyers Over Passive Buyers20m
Week
2Selling With a Consultative Mindset
In this module, you'll learn how to take a personalized, contextual, well-researched approach to every conversation. If you're already in sales or managing a sales team, use this training with your team to help make sure everyone is on the same page.
14 videos (Total 89 min), 3 quizzes
14 videos
Connecting With Inbound Leads7m
Connecting With Leads Based On Trigger Events and Common Connections5m
Moving to the Explore Phase15m
Why Do You Need a Qualification Framework?3m
Starting an Exploratory Call5m
Exploring a Prospect's Goals and Challenges5m
Motivating a Prospect to Take Action5m
Ending an Exploratory Call9m
Why Should You Personalize Your Sales Presentations?3m
Creating a Personalized Sales Presentation3m
Recapping What You've Learned from Previous Sales Conversations7m
Suggesting Ways to Achieve the Buyer's Goals4m
Helping the Buyer Make the Decision7m
3 practice exercises
Earning the Attention of Today's Empowered Buyer20m
Understanding the Buyer's Context20m
Delivering Personalized Sales Presentations20m
Instructor
Kyle Jepson
Inbound Sales ProfessorAbout HubSpot Academy
HubSpot Academy is the worldwide leader in inbound marketing, sales, and customer service/success education. Since 2012, HubSpot Academy has been on a mission to transform the way people and companies grow, offering online training for the digital age: courses, projects, certifications, and software training.
Now, HubSpot Academy's Inbound Certification has become the official badge of the inbound movement, with over 60,000 awarded annually. The online courses developed by Academy’s students and teachers are translated into four languages, and the award-winning certifications are completed by hundreds of people each day all over the world.
As HubSpot’s (NYSE: HUBS) official learning resource, HubSpot Academy aims to educate and inspire people everywhere, helping them learn how to market, sell, and grow an inbound business. Learn more at http://academy.hubspot.com/.
About the Sales Training for High Performing Teams Specialization
This specialization is intended for sales professionals at any point in their career, whether they're just starting to apply for sales jobs or leading a global sales organization. Each course follows a sales career progression, from just getting started, to mastering sales, managing sales, and executing an overall business strategy. No matter where you are in your career, this specialization will give you a new perspective on what it's like to be a sales job seeker, individual contributor, manager, and executive.
Frequently Asked Questions
When will I have access to the lectures and assignments?
Once you enroll for a Certificate, you’ll have access to all videos, quizzes, and programming assignments (if applicable). Peer review assignments can only be submitted and reviewed once your session has begun. If you choose to explore the course without purchasing, you may not be able to access certain assignments.
What will I get if I subscribe to this Specialization?
When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.
What is the refund policy?
Is financial aid available?
More questions? Visit the Learner Help Center.
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