When you enroll in this course, you'll also be enrolled in this Specialization.
Learn new concepts from industry experts
Gain a foundational understanding of a subject or tool
Develop job-relevant skills with hands-on projects
Earn a shareable career certificate
There are 2 modules in this course
Whether you're thinking about a career in sales, just getting started at your new sales job, or managing entry level sales people, this course will provide you a valuable perspective on your sales career. You'll start out the course with an overview of what it takes to be successful in sales. It might surprise you. You'll learn why most people have it all wrong about sales!
The following five lessons will cover the inbound sales methodology, a framework used by thousands of sales professionals to get started in sales. You'll learn the difference between active and passive buyers, and how to build relationships and earn their attention. You'll learn why understanding the buyer's context is imperative providing them solutions.
In this course, you'll gain the fundamental knowledge required to be successful in sales. By investing your time in sales training, you're already ahead of the curve.
In this module, you'll learn how to start your career in sales and learn the fundamentals of inside sales. If you're already in sales or managing a sales team, use this training with your team to help make sure everyone is on the same page.
Why Should You Consider a Career in Sales•4 minutes
The Secret to Succeeding in Sales•10 minutes
Choosing a Sales Job•10 minutes
When You Land Your First Sales Job•2 minutes
Why Inbound Sales?•8 minutes
Adopting an Inbound Sales Strategy•10 minutes
Why is the Identify Phase Important in Inbound Sales?•3 minutes
Defining a "Good Fit" Prospect•9 minutes
Listening for Active Buyers•8 minutes
Using Social Selling to Identify Active Buyers•6 minutes
Enriching Leads With Buyer Context•3 minutes
2 readings•Total 80 minutes
Welcome!•20 minutes
Additional Tips to Get a Job in Sales (Optional)•60 minutes
2 assignments•Total 40 minutes
Inbound Sales Fundamentals•20 minutes
Prioritizing Active Buyers Over Passive Buyers•20 minutes
1 peer review•Total 120 minutes
Your Sales Career Next Steps•120 minutes
2 discussion prompts•Total 60 minutes
Positive and negative sales experiences•30 minutes
Who is your 'good fit' prospect?•30 minutes
Selling With a Consultative Mindset
Module 2•4 hours to complete
Module details
In this module, you'll learn how to take a personalized, contextual, well-researched approach to every conversation. If you're already in sales or managing a sales team, use this training with your team to help make sure everyone is on the same page.
What's included
14 videos3 assignments3 discussion prompts
Show info about module content
14 videos•Total 89 minutes
Why Do You Need to Personalize Your Outreach?•3 minutes
Connecting With Inbound Leads•8 minutes
Connecting With Leads Based On Trigger Events and Common Connections•5 minutes
Moving to the Explore Phase•16 minutes
Why Do You Need a Qualification Framework?•4 minutes
Starting an Exploratory Call•5 minutes
Exploring a Prospect's Goals and Challenges•6 minutes
Motivating a Prospect to Take Action•6 minutes
Ending an Exploratory Call•10 minutes
Why Should You Personalize Your Sales Presentations?•4 minutes
Creating a Personalized Sales Presentation•3 minutes
Recapping What You've Learned from Previous Sales Conversations•8 minutes
Suggesting Ways to Achieve the Buyer's Goals•5 minutes
Helping the Buyer Make the Decision•7 minutes
3 assignments•Total 60 minutes
Earning the Attention of Today's Empowered Buyer•20 minutes
HubSpot Academy is the worldwide leader in inbound marketing, sales, and customer service/success education. Since 2012, HubSpot Academy has been on a mission to transform the way people and companies grow, offering online training for the digital age: courses, projects, certifications, and software training.
Now, HubSpot Academy's Inbound Certification has become the official badge of the inbound movement, with over 60,000 awarded annually. The online courses developed by Academy’s students and teachers are translated into four languages, and the award-winning certifications are completed by hundreds of people each day all over the world.
As HubSpot’s (NYSE: HUBS) official learning resource, HubSpot Academy aims to educate and inspire people everywhere, helping them learn how to market, sell, and grow an inbound business. Learn more at http://academy.hubspot.com/.
When will I have access to the lectures and assignments?
To access the course materials, assignments and to earn a Certificate, you will need to purchase the Certificate experience when you enroll in a course. You can try a Free Trial instead, or apply for Financial Aid. The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
What will I get if I subscribe to this Specialization?
When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile.
Is financial aid available?
Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.