University of Michigan
Successful Negotiation: Essential Strategies and Skills
University of Michigan

Successful Negotiation: Essential Strategies and Skills

Taught in English

Some content may not be translated

1,571,145 already enrolled


Gain insight into a topic and learn the fundamentals

George Siedel

Instructor: George Siedel


(19,337 reviews)

Beginner level
No prior experience required
17 hours to complete
3 weeks at 5 hours a week
Flexible schedule
Learn at your own pace

What you'll learn

  • Understand the negotiation strategies and skills necessary for success.

  • Use a negotiation analysis to prepare for negotiations.

  • Key psychological tools to achieve success.

  • Practice negotiations to find out what you do well and how you can improve.

Details to know

Shareable certificate

Add to your LinkedIn profile


5 quizzes

See how employees at top companies are mastering in-demand skills


Earn a career certificate

Add this credential to your LinkedIn profile, resume, or CV

Share it on social media and in your performance review


There are 7 modules in this course

Through this course you'll learn and practice the strategies and skills that will help you become a successful negotiator in your personal life and business transactions. After completing this module, you'll be able to state the four key stages of negotiation and what you need to do successfully complete this course.

What's included

2 videos7 readings

This module focuses on the first step in the negotiation process - planning for a negotiation. One critical component you'll learn is how to complete a negotiation analysis to set you up for success.

What's included

10 videos4 readings1 quiz

This module focuses on two especially important topics: (1) how to use power during negotiations and (2) psychological tools that you can use during negotiations. Keep a paper and pencil handy, as you'll be participating in several experiments as watch these videos!

What's included

9 videos4 readings1 quiz

This module focuses on the negotiation that takes place in a business deal after reaching an initial agreement – the negotiation to create a binding contract. Among other things, you'll learn to decide if you need a lawyer or can act as your own for contract creation. However, the videos should not be construed as providing legal advice.

What's included

6 videos3 readings1 quiz

This module focuses on performing and evaluating your agreement. If both parties perform as expected, there is no problem. But if they fail to perform, the dispute resolution processes that we cover in this module is important - especially mediation and arbitration.

What's included

8 videos3 readings1 quiz

This module gives you two chances to practice what you have learned in the course. First, you can practice your negotiation skills during an interactive experience with two investors who are interested in funding your start-up business. Second, you can test your skills in a live real estate negotiation with a friend or with someone from another part of the world who is taking the course.

What's included

8 videos8 readings1 app item

Once you have successfully completed the Final Exam, you will have successfully completed the course! The estimated time to complete the examination is 75 minutes. You can retake the examination until you are confident that you understand these concepts.

What's included

4 readings1 quiz


Instructor ratings
4.8 (4,092 ratings)
George Siedel
University of Michigan
6 Courses1,840,974 learners

Offered by

Recommended if you're interested in Business Essentials

Why people choose Coursera for their career

Felipe M.
Learner since 2018
"To be able to take courses at my own pace and rhythm has been an amazing experience. I can learn whenever it fits my schedule and mood."
Jennifer J.
Learner since 2020
"I directly applied the concepts and skills I learned from my courses to an exciting new project at work."
Larry W.
Learner since 2021
"When I need courses on topics that my university doesn't offer, Coursera is one of the best places to go."
Chaitanya A.
"Learning isn't just about being better at your job: it's so much more than that. Coursera allows me to learn without limits."

Learner reviews

Showing 3 of 19337


19,337 reviews

  • 5 stars


  • 4 stars


  • 3 stars


  • 2 stars


  • 1 star



Reviewed on May 22, 2020


Reviewed on Sep 17, 2015


Reviewed on Jun 18, 2019

New to Business Essentials? Start here.


Open new doors with Coursera Plus

Unlimited access to 7,000+ world-class courses, hands-on projects, and job-ready certificate programs - all included in your subscription

Advance your career with an online degree

Earn a degree from world-class universities - 100% online

Join over 3,400 global companies that choose Coursera for Business

Upskill your employees to excel in the digital economy

Frequently asked questions