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Learner Reviews & Feedback for Successful Negotiation: Essential Strategies and Skills by University of Michigan

19,293 ratings

About the Course

We all negotiate on a daily basis. On a personal level, we negotiate with friends, family, landlords, car sellers and employers, among others. Negotiation is also the key to business success. No business can survive without profitable contracts. Within a company, negotiation skills can lead to your career advancement. I hope that you will join the hundreds of thousands of learners who have made “Successful Negotiation” one of the most popular and highly-rated MOOCs worldwide. In the course, you’ll learn about and practice the four steps to a successful negotiation: (1) Prepare: Plan Your Negotiation Strategy (2) Negotiate: Use Key Tactics for Success (3) Close: Create a Contract (4) Perform and Evaluate: The End Game To successfully complete this course and improve your ability to negotiate, you’ll need to do the following: (1) Watch the short videos (ranging from 5 to 20 minutes). The videos are interactive and they include questions to test your understanding of negotiation strategy and skills. You can speed up or slow down videos to match your preferred pace for listening. Depending on your schedule, you can watch the videos over a few weeks or you can binge watch them. A learner who binge-watched the course concluded that “It’s as good as Breaking Bad.” Another learner compared the course to “House of Cards.” Both shows contain interesting examples of complex negotiations! (2) Test your negotiation skills by completing the negotiation in Module 6. You can negotiate with a local friend or use Discussions to find a partner from another part of the world. Your negotiation partner will give you feedback on your negotiation skills. To assist you with your negotiations, I have developed several free negotiating planning tools that are related to the course. These tools and a free app are available at . The course also includes an opportunity to use an interactive experience where you can test your negotiation skills before starting the live negotiation. (3) Take the final exam. To successfully complete the course, you must answer 80% of the questions correctly. The exam is a Mastery Exam, which means that you can take it as many times as you want until you master the material. Course Certificate You have the option of earning a Course Certificate. A Certificate provides formal recognition of your achievements in the course and includes the University of Michigan logo. Learn more about Certificates at: This course is also available in Spanish and Portuguese. To join the fully translated Spanish version, visit this page: To join the fully translated Portuguese version, visit this page: Subtitles for the videos are available in English, Ukrainian, Chinese (Simplified), Portuguese (Brazilian), Spanish Created by: University of Michigan The course logo composite is shared with a Creative Commons CC BY-SA ( license, and was created using images provided courtesy of Flazingo Photos ( and K2 Space (

Top reviews


Mar 8, 2017

Probably the best course videos Ive come across. Professor George I believe is an amazing teacher...the way he gets the concept across to students by simple and constant examples is worth mentioning..


Oct 14, 2021

Dr. Siedel is adorable. I feel more confident and meanwhile more thoughtful for negotiating after this course. I bargained on many personal and business purchases, positions, etc. highly recommended.

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1 - 25 of 4,540 Reviews for Successful Negotiation: Essential Strategies and Skills

By Kartik G

Apr 18, 2017

I had a great time attending this course. Its like a long journey which you don't want to come to an end. Dr. George Sidel and his great efforts behind creating this course should sure be applauded.

By Theodoros E

Nov 10, 2018

The course was not what I expected. In my opinion there is no academic foundation but most likely evolved science. There have been times that was eager to finish the video. The bibliography was poor and the lecture slides very bad. Also, the whole subject of the course is the professor's book, word for word, so that means in case you buy the book, you have the hole course, but not the certificate.The least I can say, is that this act is unprofessional, anti-ideological, and it does not take the course in another level with more knowledge.

By Yannick R K T

Sep 18, 2015

This is one of the best and enlightening MOOC I have taken and I already start reaping the benefit. I encourage everyone who is serious about his/her career to consider this course!

Yannick Kounga

By Fabian A

Sep 26, 2016

This course disappointed me. I expected to receive knowledge about negotiation. But it's more advertisement for the book. I did every step in the course until the quiz and the quiz asks for knowledge which wasn't in the course. I assume that i should have read the book to be prepared to do the quiz. That's not why i registered on coursera.

By Tibor N

Jan 2, 2016

Poor content, only a book accompanies the videos and we should not be forced to buy anything!

By Aamar B

Mar 9, 2017

Probably the best course videos Ive come across. Professor George I believe is an amazing teacher...the way he gets the concept across to students by simple and constant examples is worth mentioning..

By Gowtham T

Oct 8, 2015

The course helped me fine-tune my negotiation skills. Want to thank Prof. George Siedel for presenting this amazing course in a spectacular manner. The examples conveyed by him in this course provided easier understanding about the concepts & tactics.

After completing Week-3 of this course, I tested my negotiation skill and this is the result of the same -

"I live as a Paying Guest in a Hostel with a monthly rental of INR 5,500 which includes accommodation & food. Since I go to my office on second shift, i was not able to have lunch & dinner from my hostel which was increasing my expenses.

I went to my Hostel Owner and started negotiating regarding the same to reduce my rent. I was able to make him fall into 7 of the 10 traps. I was able to reduce the rent to INR 4,400 and he even permitted me to have lunch & dinner if I want to at the same cost. I promised him to find 3 members to fill the empty rooms available in the hostel.

This was a great saving to me and the deal was even too.

I was able to find 3 occupants for the vacant room within a week. Now both of us are very happy with the deal.

Very recently, I was even able to sell a used mattresses to him at a fair rate by which I found the amount of goodwill he had in me."

Though this might be a very small thing, I was very happy that in my current negotiations I was able to achieve a Win-Win situation that favors both the parties.

I finally thank the Coursera Team for providing me the financial aid for pursuing this course and I request the Coursera Team to forward this review to Prof. George Siedel as my thanking token:)

By Michael R

Dec 11, 2015

Not very well organized course to teach the essential principles of negotiation. The course material moves incongruently between legal and business negotiation tactics, which would make it difficult for any untrained future negotiator to understand the art of negotiation and ADR for business and law.

By Elham P

Oct 15, 2021

Dr. Siedel is adorable. I feel more confident and meanwhile more thoughtful for negotiating after this course. I bargained on many personal and business purchases, positions, etc. highly recommended.

By Lia S

May 29, 2017

It is quit common and not much interesting course compare to the Yale's one. There is much less practical and usefull information , while there is all theoretical base info (BATNA, ZOPA and so on). Unfortunately approach of lecture are too boring and a lot of part of it are devoted to the laws (mediation, arbitration). If you are not beginner lawyer it wont interesting you a lot. There is only 1 practice between student (at Yale's course there is two and moreover there you could get feedback of others students not involved in negotioations and there is explonation of typical behaive in particular negotiations).

Will I advice this couse? Well might be. In some theoretical thing is quit nice, but I wish more practice knowledge (how to deal with people, how to contra-react to some typical manipulation and so on. BATNA and ZOPA and so on are useful, but let be honest we deal with people and it means that sometime charisma, challengable behavior can strongly influence at you during negotiations - What we should expect and more over how we should meet it or reduce? this it out of this course.

I might be too emotional and its my imho, but too boring approach for teaching. I definitely rape myself to follow this course while another one (Yale) was much more nice.

By Marina M

Mar 21, 2022

Excelente curso, considero que vale la pena tomarse el tiempo para aprender y descubrir parte de la belleza que posee el mundo de los negocios. Aunque, me di cuenta que aun hay mucho por aprender. :)

By Junaid A

May 15, 2020

First of all, I want to thank the professor for such great lectures. besides, the course doesn't bound you for department, or professional you have, rather it will help you in every aspect of life.

By Deleted A

Aug 23, 2015

It has been an honor and pleasure being able to listen to Professor Siedel's lectures on successful negotiation strategies. As a law student interested in business/finance/corporate law, his course has been a great comprehensive look at the interconnectedness of business and law.

The humility with which Professor Siedel possesses is humbling and extraordinary of a person of his intellectual caliber and professional accomplishments. Many law/business professors I have known are rather intimidating and unsettling.

I have learned an invaluable amount of very unique knowledge and skills that Mr.Siedel teaches to some of the most important financial and legal movers and shakers around the world. Yet despite his reaches throughout the world, he seems like the most kind and relatable man. His jokes are impeccably timed, especially during a lesson that may seem a bit dry or difficult and I never found his lectures to be boring. In fact, throughout my time with the course I always looked forward to the videos and am very sad to see the end of them.

Additionally, I had the mindset that in order to be successful in business or law, I'd have to adapt more of a detached, zero-sum approach to my professional life. Not only has Professor Siedel changed my idea of how business and legal negotiations work, he has shown that there is in fact more to be gained by seeing people as people and not as mere numbers. Thanks for not just the academic lessons, but life lessons as well. I hope to walk in beauty much as you do Professor Siedel.

By Максимов Д А

Jan 11, 2017

Спасибо большое организаторам данного курса! Он мне очень понравился и, как я думаю, будет весьма полезным в моей личной и деловой жизни.

Хочу отметить, что русскоязычные слушатели данного курса могут столкнуться с рядом сложностей: в паре видео лекций отсутствуют русские субтитры, все задания, дополнительные материалы и т.п. на английской языке. Так же сложности могут возникнуть, когда речь в лекциях идет о юридических аспектах переговоров, так как они в основном даны для жителей США.

Однако данные сложности не станут преградой для людей, которые твердо решили пройти этот курс, так как все тесты можно проходить неограниченное количество раз, пока материал не будет усвоен на должном уровне; а при выполнении задания к неделе 6 (проведение переговоров) не требуется представить видео его выполнения или что-нибудь в этом роде, поэтому, если вам неудобно его выполнять на английском, то вы можете сделать это в "домашних" условиях со своим другом, родственником или другим человеком на родном для вас языке.

В связи с вышесказанным, могу смело порекомендовать данный курс самому широкому кругу слушателей.

By Daniela C S

Jan 10, 2021

There are a lot of real cases to explain the theory, steps to create a negotiation strategy and tips to become a better negotiator. You don't have to be born negotiator, you can learn the methodology.

By Gina N L

Apr 9, 2020

I absolutely loved the lecturer, George Siedel. He presents in a way where I wanted to listen and I feel like I learned a lot from him just with the way that he spoke. I definitely think that this course is worth doing and I am really happy that did it. The fact that the course was online, didn't feel like it was a barrier to me at all. In fact, I preferred it because I was able to go through the work in my own pace and was thus able to complete the entire course in one week.

I really enjoyed this course, and definitely think that the lecturer, George Siedel, played a big part in it. I haven't done many other online courses before, but I'm definitely motivated to try more of Coursera's courses due to the great experience that I had taking this course. Due to the introduction of the University of Michigan made, I am now also strongly considering to apply for the MBA course when I am able.

By Tarun K

Jan 13, 2018

Great Learning experience, my first but not the last & recommended for those working professionals who have busy schedule and still want to whet their insatiable appetite for contemporary learning

By Tony S

Dec 27, 2016

Professor George Siedel, did an extraordinary work about sharing us his knowledge, stories and different cases about the negotiating world.

The way the courses are divided and explained are undoubtedly a rewarding experience for anyone looking to extend his/her knowledge path.

I really enjoyed, the positive & welcoming behaviour of Professor George Siedel and how he showcase this course on front of the camera: easy words and examples are key on this class and it helped me to absorb the material, very easily!

This is indeed; an exceptional course that can only bring more value to our skills and on-going life and professional experience.

This course deserve a flawless 5 Star rating!!!

I really hope that Professor George Siedel will provide and share new materials in the near future.

Thank you Professor George Siedel!

By María A V G

Mar 13, 2019

Great course! It changes the way I used to see negotiations.

By Levent T

Nov 1, 2016

I strongly recommend this course to everyone: Taught by a great instructor, this is a well developed course that encourages you to conduct an actual negotiation with another person (for me that was someone across the globe I found through course forum) and put the learning into practice and receive valuable insights about my personal negotiating style and how I could improve it. I also purchased the text book written by the instructor. However, I am disappointed it doesn't extend much beyond what is already in the videos. To be honest, I felt the book was necessary as there were a lot of jargon and not-so-clear rules I had to master; especially as a physicist, I found contractual law to be challenging. The final exam was tough, but not unconquerable.

Thank you Dr.Siedel!

By Diogo S

Apr 6, 2020

Great course. Excellent presentation from Prof. Siedel. Very clear and with lots of examples. Loved the interaction during the negotion practice. In my case it was intercultural that made it more challenging.

As for the Final exam also very good. Not an easy test but covers all the course and makes sure we paid attention to the course. If it was easy wouldn't be fun!

By Carmelo J S

Dec 3, 2019

This is my firsy MOOC course and I'm very satisfied about the contents. The professor has been very clear and his examples were very easy and helped us to understand better the theoretical rules.

I hope to attend other course in order to improve my skills in my job.

I recomend it to everyone who wants improve the negotiation skills.

By Johann J

Dec 14, 2018

Great content, real-life example, and flexible schedule. Great for professionals.

By Jeffrey A B

Dec 29, 2018

A great set of skills to learn and a challenging but rewarding course.

By Sabrina A S

Jun 19, 2019

I learned so much from this online course. I never knew how many different strategies there was to negotiating until now. This course is definitely worth the time and effort to learn these skills.