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Learner Reviews & Feedback for Successful Negotiation: Essential Strategies and Skills by University of Michigan

8,953 ratings
2,176 reviews

About the Course

We all negotiate on a daily basis. On a personal level, we negotiate with friends, family, landlords, car sellers and employers, among others. Negotiation is also the key to business success. No business can survive without profitable contracts. Within a company, negotiation skills can lead to your career advancement. I hope that you will join the hundreds of thousands of learners who have made “Successful Negotiation” one of the most popular and highly-rated MOOCs worldwide. In the course, you’ll learn about and practice the four steps to a successful negotiation: (1) Prepare: Plan Your Negotiation Strategy (2) Negotiate: Use Key Tactics for Success (3) Close: Create a Contract (4) Perform and Evaluate: The End Game To successfully complete this course and improve your ability to negotiate, you’ll need to do the following: (1) Watch the short videos (ranging from 5 to 20 minutes). The videos are interactive and they include questions to test your understanding of negotiation strategy and skills. You can speed up or slow down videos to match your preferred pace for listening. Depending on your schedule, you can watch the videos over a few weeks or you can binge watch them. A learner who binge-watched the course concluded that “It’s as good as Breaking Bad.” Another learner compared the course to “House of Cards.” Both shows contain interesting examples of complex negotiations! (2) Test your negotiation skills by completing the negotiation in Module 6. You can negotiate with a local friend or use Discussions to find a partner from another part of the world. Your negotiation partner will give you feedback on your negotiation skills. To assist you with your negotiations, I have developed several free negotiating planning tools that are related to the course. These tools and a free app are available at (3) Take the final exam. To successfully complete the course, you must answer 80% of the questions correctly. The exam is a Mastery Exam, which means that you can take it as many times as you want until you master the material. Course Certificate You have the option of earning a Course Certificate. A Certificate provides formal recognition of your achievements in the course and includes the University of Michigan logo. Learn more about Certificates at: This course is also available in Spanish and Portuguese. To join the fully translated Spanish version, visit this page: To join the fully translated Portuguese version, visit this page: Subtitles for the videos are available in English, Ukrainian, Chinese (Simplified), Portuguese (Brazilian), Spanish Created by: University of Michigan The course logo composite is shared with a Creative Commons CC BY-SA ( license, and was created using images provided courtesy of Flazingo Photos ( and K2 Space (

Top reviews


Mar 09, 2017

Probably the best course videos Ive come across. Professor George I believe is an amazing teacher...the way he gets the concept across to students by simple and constant examples is worth mentioning..


Sep 18, 2015

This is one of the best and enlightening MOOC I have taken and I already start reaping the benefit. I encourage everyone who is serious about his/her career to consider this course!\n\nYannick Kounga

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26 - 50 of 2,154 Reviews for Successful Negotiation: Essential Strategies and Skills

By Vlad L

Aug 17, 2015

It was definitely a bad idea to take up this course as my first MooC I took seriously. Professor George J. Siedel’s course was too well-structured, consistent and practical, and have raised my MooC expectations level so high, that now, being absolutely hungry with massive online education, I face certain difficulties in finding a course to keep to the same level. But I go on believing that it's possible.

As for the practical application of the knowledge obtained - it’s too early to make conclusions, but having tried some techniques in reality, I find them very helpful.

What’s also great: now, getting a bit deeper in some of the issues raised by the course, say, negotiator’s decision making psychology, I find out that what I see in 10 different sources, had already been covered by this only course.

And the final practical task was a bit of mind-blowing for me. In a good sense.

Thank you very much for the experience!

By Birgit S

May 23, 2020

The combination of real-life examples and the theory behind is a rich and insightful learning experience. The videos with Prof Siedel are not only interesting to watch but also a superb inspiration.

One more highlight in the course is the case study to conduct a negotation - could be with another student from around the globe and receive straight feedback.

An excellent course I can highly recommend.

By Harry H

May 04, 2020

Great self paced tutorial. Easy to comprehend topics and principles. Quizzes are good method for understanding concepts. You are able to retake final exam and quizzes until you master the material.


May 21, 2020

This is a very interesting course available on Courseera. The concepts are well explained with interaction and real life examples and makes us easy to relate and use in our day to day negotiation.

By Yannick R K T

Sep 18, 2015

This is one of the best and enlightening MOOC I have taken and I already start reaping the benefit. I encourage everyone who is serious about his/her career to consider this course!

Yannick Kounga

By Alain F

Aug 23, 2015

Very interesting and useful.

Mr Siedel is bright and explains well.

The whole course is worth spending time on it, even if you have the experience in negotiations already.

It helps to rationalise and don't forget any aspect of the negotiation process up to the conclusion.

Some concepts could be difficult to really understand if you don't get already an exposure to the American business culture.

By Kathryn K

May 18, 2017

So much to like about this course and I really enjoyed the final actual exercise of a negotiation. Chief complaints: 1) the final is nothing like the quizzes interspersed throughout the lecture, and 2) a horrendous number of typos in the transcripts of the videos, including major ones (e.g., Pearl Evidence Rule instead of Parole Evidence Rule and many more like that). For a class that has been taken by supposedly "hundreds of thousands" of students, many of which paid for a certificate, you would think the have plenty of resources to provide a clean copy of the text -- in consideration of our non-English students if nothing else. And yes, I did submit that comment to the course mentors, who suggested I volunteer my time (after paying for a certificate) to go clean up their transcript. Right.

By Andra T

Jan 16, 2016

Profoundly knowledgeable, but very soft spoken Professor - was difficult to maintain interest and energy especially in this remote learning medium.

Decided to table this course for a while and revisit when my learning attitude is calmer and more in-line with his communication style.

By Antonio M R

May 26, 2020

I have nothing but gratitude to the University of Michigan for the course “Successful Negotiation: Essential Strategies and Skills”. Especially to Professor George Siedel for sharing his valuable knowledge and professional experience in such a humble and kind way and for being able to convey his passion for this discipline.

Negotiation is a fundamental skill that we must learn how to use and this course has far exceeded my initial expectations, providing me with a scientific and conceptual framework, tools, techniques and tips that I will be able to use in both my personal and professional career.

It has been a great experience to learn at my own pace and alongside students from all over the world. I found this course very thorough and filled with plenty of case studies that were extremely helpful in understanding the concepts. I would definitely recommend it to everyone who would like to start this interesting journey through negotiation or to fine-tune skills.

The thoughts and ideas will surely stay with me for a long time. Thank you for not just the academic lessons, but life lessons as well.

By Украинцева А А

Jun 02, 2020

I was hesitant on taking online courses before, though I was surprised on how connected I felt to the teacher and materials explained through the videos. Mr Sidel is a great teacher and communicator, it was a very enjoyable experience of learling something new which definitely inspired me to take on more courses.

I would recommend this course to a friend or a colleague interested in learning something new in this field or revisiting something they have already known but haven't systematized.

I hold a high regard for humour and a good system for essential information, that can be very useful in real life and work. Additional praise on the excellent examples to illustrate materials which made it easier to remember.

It was a great opportunity to study as face to face is always better but not always possible!


By Samir D S

Sep 03, 2017

I have already recommended it strongly to 3 of my close friends. I have already recommended other courses on coursera to 5-6 of my other friends.

This a basic must for budding entrepreneurs as we always make stupid mistakes in the initial contracts and shy away from the 'tough talks'.

Negotiation is a life skill. It a basic. This course prepares us for the world. Teaches something that is tough for our parents to teach, and impossible to be learnt from school or college, but essential at every step, nonetheless.

Now, I am more confident about dealing with people and having the tough conversations.

I have been cheated many times in negotiation before. While buying a second hand bike, for instance.

This course reduces the chaos in the world around me.

Personally, I feel safer.

By Renato G d S

Nov 09, 2016

This is an amazing course and also a huge opportunity to evaluate our negotiation skills. The teacher is very clear and the quality of the videos are also good.

I do realize I have much to practice and a lot to learn.

It goes beyond professional negotiation. I'll apply the concepts worked in this couse through all situations I have to negotiate to get something.

By doing this course I could go back to the begging of my firsts negotiation experiences and remember that better than do well in a negotiation, is to make a big pie and enlarge the benefits to both part involved in it.

I want to thank to all the course team and my moocmates whose have been really nice and helpful.

All the best wishes.

Renato G Santos.

By Bacardi B

Jul 03, 2017

I loved this course! The material is well thorough and presented in a well organized manner. I learned practical skills that I can use immediately. The course experience also helped to broaden my perspectives on how to approach negotiations, more specifically, the effectiveness of the interest-based approach. While familiar with win/win concepts, still a position-based approach was used. I also like the decision tree tool and calculating the BATNA. This provides a value-based outlook on your options.

Finally, I enjoyed the challenge of the course and exam. In order to pass the exam, you really needed to know the material and I believe that this will add value to the programs offered on

By Md. A A M T

May 22, 2020

Professor Siedel is a great teacher, no doubt. He shares his lifelong experience and teaches a great variety of techniques that most of the students don't know. The course is a great medium to sharpen the negotiation and communication skills, which is very much needed at both the business and diplomacy. The content of this course, quality of the final quiz and obviously the excellence of professor Siedel indicate the reason behind higher ranking of the University of Michigan. After this course, I hope to pursue either masters or doctorate in future at the University of Michigan under feasible scholarship.

By Cesar O

Oct 16, 2016

I really liked this course. This is a good refresher or a good introduction to deal making or solving disputes in business life as well as personal life. I really wish it could have a 2nd part or go into more indepth cases, I wish it would use the vides to explain more real life cases, unfortunately the videos cannot be that long. I would highly recommend this course to those who want to refresh some of the lessons that you went over in Business Law class or for those who want to learn some of the basic laws governing deal making and business disputes. The teacher makes the class fun and entertaining.

By Gustavo A L L

Jul 12, 2016

I think it's a great course that allows an individual to develop his skills and practice in everyday negotiation. It has a unique approach in visualization and towards the results you want to do in a negotiation and asks you a lot of questions: Should you negotiate? What is your goal? Is it legal? Ethical?

Prof. Seidel videos are easy to watch and learn and makes you feel as if you were inside one of his classes,he shares his vast knowledge and experience and lets us practice a real life negotiation between students.

I also bought his book, which summarizes and explains other aspects of the course.

By Brock Q

Jan 11, 2020

Admittedly, I was worried that my attention would be significantly compromised by watching a video of another man staring back at me, and talking for hours. This was very professionally done, and to draw from the experience of a very capable professor and businessman, with ample relevant examples... made this actually very enjoyable.

I probably owe an apology to my wife for sitting through and listening to my account of the construction arbitration case, and the differences between common and civil law, but we'll strike that one up to enrichment... So she's welcome! Thank you, Mr. Siedel!

By Mikulskaja V

Apr 10, 2020

Thanks to Coursera and the University of Michigan for the opportunity to study this course. In my first higher education, I’m a master of business management, so I have systematically improved my skills in this area. Currently, I am a TV presenter and producer. In my work, there are often disputes, conflicts, negotiations and deals. Now I am ready for them at 100%. Professor George Siedel is an excellent teacher and I am impressed by his presentation of the material. Lectures enliven and dilute interesting examples. Thank you and welcome to Ukraine !!

By Laura M

Mar 13, 2017

This was the best course I have taken so far. Very informative, the right balance between theory and (lots of) practice, prof. Siedel is a real expert and a great teacher. As a psychologist with no background in law or economy, I struggled at times with course material. This however made me even more motivated to go through lectures once more and I was able to understand everything even better than after the first try. Elm Street exercise and the debrief afterwards were the best! Thank you Coursera for this course! Greetings from Zagreb, Croatia! :)

By Raunak H

May 06, 2020

Professor Siedel makes even the most complicated legal jargon simple to understand, to the extent that as a high-school student, I didn't need to Google individual terms to find out their meanings even once!

I highly appreciate the way he has structured this course, as I entered it feeling that negotiation may be out of my league (academically, I have a background primarily in physics, chemistry and math) but as I finish it today, I am confident that armed with a few more practical negotiation sessions, I'll be able to hold my own!

By Kamal S

May 03, 2020

Loved the course from start to the end. The way of Professor to share the ideas meanwhile the course and way to describe the theory along with suitable examples was amazing.

One more thing, I have never seen such faculty who is making you more familiar to his country as well his own town by telling you the stories and facts of the same. Professor Siedel is very fascinated to teach the course and importance of it. I really recommending this course as this is essential for everyone. Thanks Coursera and University of Michigan.

By Michael L

Apr 03, 2020

Thank you very much for this interesting course, I enjoyed it very much!

I am an Israeli lawyer, and as you may assume the role obliges having strong negotiation skills. I find this course very helpful to understand the fundamentals of any kind of negotiation and it gives practical tools to have it done successfully.

I hope you are doing well and stay safe during this challenging period.

I wish you health and great luck, and please do continue creating such wonderful academic courses.

Best regards,

Michael Lvovsky.

By Tabibur R

Apr 18, 2020

The way course is outlined really noteworthy. Every unit is described very clearly with practical example. To be a successful negotiator, I think this course can be path provider. Because from beginner to skillful negotiator, everything is depicted in this course. Just need patience and understanding to grab the overall course material. Above all, Mr. Siedel makes this course so attractive. His lecture is excellent. Opinion varies from person to person. All I said from my learning and understanding through this course.

By Sharon Y W

Jul 19, 2016

The best course I've had on Coursera. It's really informative, detailed in a carefully structure, which gives clear overview of how we are about to learn and what's the key takeaway. The instructor is articulate, knowledgeable but not boring at all. Unlike a lot of courses on coursera, this course provides longer weeks to complete this subject, which allows beginners to learn more about negotiation, from basics to tactics, and I look forward to the final game on the last week. I highly recommend this course!

By Serena S

Jul 10, 2017

This course was amazing. I was dubious about how well it would suit me but as I am currently involved in several legal matters I found the information in the course to remarkably pertinent! It cleared up a lot of what I was seeing in my lawyers behavior and to think more from the other side's perspective to understand their tactics. Thank you so much for providing this course. I would recommend it to anyone! We are involved with more legal matters every day than we imagine and this course is an eye opener.