Corporate strategy is the strategy a firm uses to compete across multiple businesses. Many small firms want to grow by entering new businesses. Many large firms already are in multiple businesses, e.g. a photo camera producer selling also sunglasses.
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Corporate Strategy
University of LondonAbout this Course
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Try Coursera for BusinessSyllabus - What you will learn from this course
Corporate Advantage
Diversification
Divestiture
Corporate Headquarters
Reviews
- 5 stars84.02%
- 4 stars14.29%
- 3 stars1.22%
- 2 stars0.25%
- 1 star0.19%
TOP REVIEWS FROM CORPORATE STRATEGY
The explanations is sweet and clear. For a quick course, I able to learn a lot of new things and easy to digest. Thank you Bart Vanneste. - Cheers from Malaysia
Studied Corporate Strategy on my MBA at London Business School many years ago under Phanish Puranam. This course was a great refresher on motives of Corporate Strategy. Can recommend.
Great course, very clear explanations. Would highly recommend! The textbook is also very informative and anyone taking a strategy course would benefit from reading it.
I really enjoyed this course. The lecturer made it very easy for me to understand the concept of corporate strategy.
I highly recommend this course for all managers.
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