We make thousands of decisions every day. Do I cross the road now, or wait for the oncoming truck to pass? Should I eat fries or a salad for lunch? How much should I tip the cab driver? We usually make these decisions with almost no thought, using what psychologists call “heuristics” – rules of thumb that enable us to navigate our lives. Without these mental shortcuts, we would be paralyzed by the multitude of daily choices. But in certain circumstances, these shortcuts lead to predictable errors – predictable, that is, if we know what to watch out for. Did you know, for example, that we are naturally biased towards selling investments that are doing well for us, but holding on to those that are doing poorly? Or that we often select sub-optimal insurance payment plans, and routinely purchase insurance that we don’t even need? And why do so many of us fail to enroll in our employer’s corporate retirement plans, even when the employer offers to match our contributions?
About this Course
Skills you will gain
Duke University has about 13,000 undergraduate and graduate students and a world-class faculty helping to expand the frontiers of knowledge. The university has a strong commitment to applying knowledge in service to society, both near its North Carolina campus and around the world.
- 5 stars61.49%
- 4 stars25.62%
- 3 stars8.61%
- 2 stars2.51%
- 1 star1.74%
TOP REVIEWS FROM BEHAVIORAL FINANCE
It was a great experience, and i was able to learn and enhance all my concepts. This course helped me to brush up and have clarity towards all the concepts related to finance.
The course was good and the material was interesting. I wish that the course were more video-based however. There are some videos but they are meant to be played at specific points during the reading.
Very good course. I learnt about many biases which I often make in making financial decisions and now I hope I will correct those. Cheers to the team coursera for this course
Overall, the content was excellent. More practical examples of practicing the principles would have been helpful for completing the exam as well as absorbing the content into long term memory.
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