About this Specialization
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100% online courses

Start instantly and learn at your own schedule.

Flexible Schedule

Set and maintain flexible deadlines.

Beginner Level

Approx. 6 months to complete

Suggested 4 hours/week

English

Subtitles: English, Vietnamese

100% online courses

Start instantly and learn at your own schedule.

Flexible Schedule

Set and maintain flexible deadlines.

Beginner Level

Approx. 6 months to complete

Suggested 4 hours/week

English

Subtitles: English, Vietnamese

Learners taking this Specialization are

  • Account Managers
  • Sales Associates
  • Business Developers
  • Entrepreneurs
  • Operations Analysts

How the Specialization Works

Take Courses

A Coursera Specialization is a series of courses that helps you master a skill. To begin, enroll in the Specialization directly, or review its courses and choose the one you'd like to start with. When you subscribe to a course that is part of a Specialization, you’re automatically subscribed to the full Specialization. It’s okay to complete just one course — you can pause your learning or end your subscription at any time. Visit your learner dashboard to track your course enrollments and your progress.

Hands-on Project

Every Specialization includes a hands-on project. You'll need to successfully finish the project(s) to complete the Specialization and earn your certificate. If the Specialization includes a separate course for the hands-on project, you'll need to finish each of the other courses before you can start it.

Earn a Certificate

When you finish every course and complete the hands-on project, you'll earn a Certificate that you can share with prospective employers and your professional network.

how it works

There are 5 Courses in this Specialization

Course1

Account Management & Sales Force Design

4.4
25 ratings
9 reviews
Course2

Sales Force Management

4.8
9 ratings
3 reviews
Course3

Compensation, Expenses and Quotas

4.3
6 ratings
2 reviews
Course4

Forecasting, Budgeting, Territories, Evaluation and Legal/Ethical Issues

Instructors

Avatar

Michael F. Walsh, Ph.D.

Department Chair & Associate Professor of Marketing
College of Business and Economics
Avatar

Suzanne C. Bal

Teaching Assistant Professor, Marketing
College of Business and Economics
Avatar

Emily C. Tanner, Ph.D.

Assistant Professor, Marketing
College of Business and Economics

About West Virginia University

Founded in 1867, West Virginia University is moving toward a global destiny. World-class faculty are exploring everything from pulsars to nanoscale technology. Rated as the #2 public university at which to do research and a top-20 best place to work in academia, WVU is collaborating with international academic and research partners....

Frequently Asked Questions

  • Yes! To get started, click the course card that interests you and enroll. You can enroll and complete the course to earn a shareable certificate, or you can audit it to view the course materials for free. When you subscribe to a course that is part of a Specialization, you’re automatically subscribed to the full Specialization. Visit your learner dashboard to track your progress.

  • This course is completely online, so there’s no need to show up to a classroom in person. You can access your lectures, readings and assignments anytime and anywhere via the web or your mobile device.

  • This specialization contains one course of five weeks, three courses of four weeks, and a final capstone project for a total of 18-19 weeks.

  • This specialization assumes some familiarity with retail settings, but no specific knowledge is required.

  • It is strongly recommended that students complete all five courses in sequential order.

  • No university credit is available for this specialization.

  • Upon completing this Specialization, you will be able to:

    · Develop a plan for organizing, staffing and training a sales force.

    · Identify the key factors in establishing and maintaining high morale in the sales force.

    · Develop an effective sales compensation plan.

    · Evaluate the performance of a sales person.

    · Organize sales territories to maximize selling effectiveness.

    · Evaluate sales and sales management strategies in relation to current legal and ethical standards of practice.

More questions? Visit the Learner Help Center.