Coursera Instructor Network
How to Sell: An Overview of Fundamental Selling Techniques
Coursera Instructor Network

How to Sell: An Overview of Fundamental Selling Techniques

Taught in English


Gain insight into a topic and learn the fundamentals

Jean Barnard

Instructor: Jean Barnard

Beginner level

Recommended experience

2 hours to complete
Flexible schedule
Learn at your own pace

What you'll learn

  • Analyze the sales process and its alignment with the buyer's journey.

  • Demonstrate effective cold calling techniques using social media, telephone, and email.

  • Apply listening and questioning skills to discover customer needs and build rapport.

  • Master strategies for overcoming objections and maintaining momentum in sales conversations.

Details to know

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June 2024


4 assignments

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There are 4 modules in this course

"How to Sell: An Overview of Fundamental Selling Techniques" is an essential course for those looking to master the basics of the sales process. Instructor Jean Barnard, with a vast sales background, guides students through the foundational skills needed to succeed in sales. The course covers the entire sales process, from lead generation to closing deals, and emphasizes the importance of building rapport and effectively listening to customers. By the end of the course, participants will be proficient in cold calling, offering solutions, and closing sales with confidence, making it a crucial starting point for anyone aiming to excel in a sales career.

What's included

1 video1 reading

This lesson introduces the sales process, helping you understand the buyer’s journey and explore lead-generation techniques using social media, telephone, and email. Learn how to handle objections and master the art of closing deals.

What's included

3 videos2 readings1 assignment

Focus on building rapport with customers and discovering their needs through effective listening and questioning techniques. This lesson teaches you how to control conversations and guide prospects towards evaluating your solutions positively.

What's included

3 videos1 reading1 assignment

Learn to present your product or service compellingly and confidently ask for the order. This lesson covers how to effectively offer solutions that meet your customers' needs, increasing the likelihood of closing the sale.

What's included

3 videos2 readings2 assignments


Jean Barnard
Coursera Instructor Network
3 Courses44 learners

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