About this Course

Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Course 3 of 3 in the
Flexible deadlines
Reset deadlines in accordance to your schedule.
Beginner Level

No prior experience is required, however some familiarity with basic marketing concepts is helpful.

Approx. 11 hours to complete
English

What you will learn

  • Identify the elements of a mobile marketing strategy and examine the various considerations associated with choosing a mobile platform

  • Analyze and optimize marketing efforts to improve business outcomes

  • Develop a digital marketing plan designed to meet your goals and objectives

Skills you will gain

Mathematical OptimizationMarketingMobile MarketingSalesMarketing Analytics
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Course 3 of 3 in the
Flexible deadlines
Reset deadlines in accordance to your schedule.
Beginner Level

No prior experience is required, however some familiarity with basic marketing concepts is helpful.

Approx. 11 hours to complete
English

Offered by

Placeholder

University of California, Irvine

Syllabus - What you will learn from this course

Week
1

Week 1

3 hours to complete

Mobile Marketing

3 hours to complete
1 video (Total 2 min), 4 readings, 1 quiz
4 readings
Mobile Technology15m
Supplemental Resources30m
Mobile Website or Mobile Application30m
Developing a Mobile Marketing Strategy 20m
1 practice exercise
Module 1 Knowledge Check30m
Week
2

Week 2

3 hours to complete

Mobile Applications or Apps

3 hours to complete
4 readings
4 readings
What are Mobile Applications?10m
Supplemental Resources30m
Mobile Experience10m
The Mobile App Design Process20m
1 practice exercise
Module 2 Knowledge Check30m
Week
3

Week 3

2 hours to complete

Website Optimization

2 hours to complete
1 video (Total 2 min), 4 readings, 1 quiz
4 readings
Introduction to Optimization10m
Strategies for Optimizing Your Content10m
Supplemental Resources30m
Key Performance Indicators (KPIs)20m
1 practice exercise
Module 3 Knowledge Check30m
Week
4

Week 4

4 hours to complete

Testing Methodologies and Tools for Analytics

4 hours to complete
3 readings
3 readings
Testing Methodologies and Strategies30m
Supplemental Resources30m
Testing Tools30m
1 practice exercise
Module 4 Knowledge Check30m

About the E-Marketing Specialization

E-Marketing

Frequently Asked Questions

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