Illinois Tech
Digital Marketing
Illinois Tech

Digital Marketing

Ketan Patel

Instructor: Ketan Patel

Included with Coursera Plus

Gain insight into a topic and learn the fundamentals.
Advanced level

Recommended experience

64 hours to complete
3 weeks at 21 hours a week
Flexible schedule
Learn at your own pace
Gain insight into a topic and learn the fundamentals.
Advanced level

Recommended experience

64 hours to complete
3 weeks at 21 hours a week
Flexible schedule
Learn at your own pace

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Recently updated!

October 2024

Assessments

33 assignments

Taught in English

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There are 9 modules in this course

Welcome to MAX501 Digital Marketing! Module 1 introduces digital marketing, its importance in the modern business landscape, and the fundamental concepts and strategies used in it.

What's included

8 videos6 readings4 assignments1 discussion prompt

This module covers the principles of effective web design, the importance of landing pages, and best practices for optimizing web pages for user experience and conversion.

What's included

7 videos5 readings4 assignments

This module focuses on web analytics, covering the importance of data-driven decision-making, key metrics, and tools used for analyzing website performance.

What's included

5 videos5 readings4 assignments

This module covers search engine optimization (SEO) strategies, both on-site and off-site, to improve website visibility and ranking on search engines.

What's included

7 videos5 readings4 assignments

This module explains the fundamentals of PPC advertising, including how to create and manage effective PPC campaigns.

What's included

7 videos5 readings4 assignments

This module covers display advertising, including types of display ads, targeting strategies, and techniques for creating effective display ad campaigns.

What's included

7 videos5 readings4 assignments

This module explores email marketing, including strategies for building email lists, creating engaging email campaigns, and measuring email campaign performance.

What's included

8 videos5 readings4 assignments

This module covers social media marketing, including strategies for creating effective social media campaigns, engaging with audiences, and measuring social media performance.

What's included

11 videos5 readings4 assignments

This module contains the summative course assessment that has been designed to evaluate your understanding of the course material and assess your ability to apply the knowledge you have acquired throughout the course.

What's included

1 assignment

Instructor

Ketan Patel
Illinois Tech
1 Course110 learners

Offered by

Illinois Tech

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