Gain an understanding of search engine algorithms and how they affect organic search results and websites. Building on this knowledge, you’ll learn the key elements for creating an effective SEO strategy, including how to select keywords and perform keyword research; consumer psychology and search behavior; and how to conduct on-page SEO analysis to identify opportunities to improve a website’s search optimization.
Offered By
University of California, DavisAbout this Course
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Shareable Certificate
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Approx. 29 hours to complete
English
Subtitles: English
What you will learn
Complete a competitive analysis on a webpage
Interpret brand recognition through social media
Create sitemaps and robot.txt files, plan redirects, and manage site errors
Use a variety of SEO tools to conduct an audience analysis and develop personas of your ideal buyer
Skills you will gain
- Social Media
- Keyword Research
- Marketing
- Mathematical Optimization
Flexible deadlines
Reset deadlines in accordance to your schedule.
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Approx. 29 hours to complete
English
Subtitles: English
Offered by
University of California, Davis
UC Davis, one of the nation’s top-ranked research universities, is a global leader in agriculture, veterinary medicine, sustainability, environmental and biological sciences, and technology. With four colleges and six professional schools, UC Davis and its students and alumni are known for their academic excellence, meaningful public service and profound international impact.
Syllabus - What you will learn from this course
8 hours to complete
Getting Started and Introduction to On-page SEO
Welcome to Week 1. This module will introduce you to On-page SEO. The lessons will start with introducing you to key areas of SEO so you’ll have a strong understanding of the differences amongst the strategies. Then we’ll dive into using On-page SEO techniques so that you’ll know how to optimize keywords in meta data as well as perform competitive analysis on a web page. By the end of this module, you’ll know how to identify meta-tags and use these to make recommendations for On-page SEO.
8 hours to complete
11 videos (Total 65 min), 4 readings, 1 quiz
5 hours to complete
Introduction to Off-page SEO
Welcome to Week 2. This module will introduce you to Off-page SEO. While these strategies are more indirect than On-page SEO, they’re still important to maximize page authority. This module will clarify what Off-page SEO is as well as help you understand building links to your site and understanding brand recognition through social media. Once you complete this module, you’ll be able to understand link analysis as well as how social media can help improve your page authority.
5 hours to complete
4 videos (Total 19 min), 2 readings, 1 quiz
6 hours to complete
Introduction to Technical SEO
Welcome to week 3! In the lessons that follow, you will take a close look at the third leg of a solid SEO Strategy: Technical SEO. You’ll see how important structural components like sitemaps, redirects and other components lay a foundation for your content that will help your site get noticed. By the end of this module, you should be able to define Technical SEO and explain some of the basic aspects of this strategy. As you begin creating sitemaps and robot.txt files as well as planning redirects and managing site errors, you’ll learn how to employ best practices in your Technical SEO strategy.
6 hours to complete
7 videos (Total 39 min), 2 readings, 1 quiz
10 hours to complete
Keyword Theory & Research
Welcome to week 4! In this module, we are going to discover a variety of strategies for developing keywords for your site. This critical step is what helps direct your ideal buyer to the content that meets his or her needs. In the lessons that follow, we’ll learn about keyword theory and how understanding the common behaviors of web searchers can help you hone your list of keywords. We’ll also see how you can use a variety of SEO tools to conduct an audience and use this data to develop personas of your ideal buyer. Once you’ve completed this module, you should be able to craft a list of optimal keywords that will help get your site recognized.
10 hours to complete
6 videos (Total 25 min), 1 reading, 2 quizzes
Reviews
- 5 stars80.01%
- 4 stars17.07%
- 3 stars1.78%
- 2 stars0.39%
- 1 star0.72%
HIGHLIGHTS
"Great introduction " in 3 reviews
"Practical and applicable" in 19 reviews
TOP REVIEWS FROM GOOGLE SEO FUNDAMENTALS
by DKJun 6, 2020
It's a bit tricky to analyze everything with only the free tools at our disposal. It would be great to have a student discount for some of the SEO-tools that we need during this course.
by MADec 6, 2021
Super easy to follow! I recommend actually doing the practices, helps a lot. I had done research before this course and this helped me refine the details I needed to know for each part of SEO.
by KLDec 22, 2020
I felt like this course was very comprehensive without being too lengthy. The information was very useful to anyone who is pursuing a career in Digital Marketing or SEO.
by MYJun 9, 2018
this is amazing SEO course . i am first time learning about SEO . its really informative and help me to improve my skill. i really thanks to coursera to give this opportunity to learn this course.
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