About this course: Gain an understanding of search engine algorithms and how they affect organic search results and websites. Building on this knowledge, you’ll learn the key elements for creating an effective SEO strategy, including how to select keywords and perform keyword research; consumer psychology and search behavior; and how to conduct on-page SEO analysis to identify opportunities to improve a website’s search optimization.
Created by: University of California, Davis
Taught by: Rebekah May, SEO Manager & Lead SEO Instructor
LeadQual & UC Davis Extension
| Basic Info |
Course 2 of 6 in the
Search Engine Optimization (SEO) Specialization.
|
| Commitment | 4 weeks of study, 1-3 hours/week |
| Language | English |
| How To Pass | Pass all graded assignments to complete the course. |
| User Ratings |
Syllabus
WEEK 1
Getting Started and Introduction to On-page SEO
Welcome to Week 1. This module will introduce you to On-page SEO. The lessons will start with introducing you to key areas of SEO so you’ll have a strong understanding of the differences amongst the strategies. Then we’ll dive into using On-page SEO techniques...
11 videos, 3 readings
Graded: On-page SEO Review
WEEK 2
Introduction to Off-page SEO
Welcome to Week 2. This module will introduce you to Off-page SEO. While these strategies are more indirect than On-page SEO, they’re still important to maximize page authority. This module will clarify what Off-page SEO is as well as help you understand build...
4 videos, 2 readings
Graded: Off-site SEO Review
WEEK 3
Introduction to Technical SEO
Welcome to week 3! In the lessons that follow, you will take a close look at the third leg of a solid SEO Strategy: Technical SEO. You’ll see how important structural components like sitemaps, redirects and other components lay a foundation for your content th...
7 videos, 2 readings
Graded: Technical SEO Review
WEEK 4
Keyword Theory & Research
Welcome to week 4! In this module, we are going to discover a variety of strategies for developing keywords for your site. This critical step is what helps direct your ideal buyer to the content that meets his or her needs. In the lessons that follow, we’ll le...
8 videos, 1 reading
Graded: Keyword Theory & Research Review
Graded: Analyzing Website Rankings and Recommendations to Improve Its Position
FAQs
How It Works
Coursework
Each course is like an interactive textbook, featuring pre-recorded videos, quizzes and projects.
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Connect with thousands of other learners and debate ideas, discuss course material, and get help mastering concepts.
Certificates
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Creators
University of California, Davis
UC Davis, one of the nation’s top-ranked research universities, is a global leader in agriculture, veterinary medicine, sustainability, environmental and biological sciences, and technology. With four colleges and six professional schools, UC Davis and its students and alumni are known for their academic excellence, meaningful public service and profound international impact.
Pricing
| Audit | Purchase Course | |
|---|---|---|
| Access to course materials | Available | Available |
| Access to graded materials | Not available | Available |
| Receive a final grade | Not available | Available |
| Earn a shareable Course Certificate | Not available | Available |
Ratings and Reviews
I have been pleasantly surprised at how much I have learned in each class. There have been a few nuggets that have been very beneficial.
I
best
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J
Excellent course - presentation of material was well paced and more than enough details and depth provided to give the student the information and resources necessary to learn optimally.
The instructor(s) and generally this course took a deeper dive into tools and techniques for SEO for prep, planning, analysis and review.
I highly recommend this course for beginners, intermediates, and any aspiring SEOs.