About this Course

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Learner Career Outcomes

75%

started a new career after completing these courses

58%

got a tangible career benefit from this course

Shareable Certificate

Earn a Certificate upon completion

100% online

Start instantly and learn at your own schedule.

Flexible deadlines

Reset deadlines in accordance to your schedule.

Approx. 30 hours to complete

English

Subtitles: English, Portuguese (Brazilian), Turkish, Nepali

What you will learn

  • Complete a competitive analysis on a webpage

  • Interpret brand recognition through social media

  • Create sitemaps and robot.txt files, plan redirects, and manage site errors

  • Use a variety of SEO tools to conduct an audience analysis and develop personas of your ideal buyer

Skills you will gain

Social MediaKeyword ResearchMarketingMathematical Optimization

Learner Career Outcomes

75%

started a new career after completing these courses

58%

got a tangible career benefit from this course

Shareable Certificate

Earn a Certificate upon completion

100% online

Start instantly and learn at your own schedule.

Flexible deadlines

Reset deadlines in accordance to your schedule.

Approx. 30 hours to complete

English

Subtitles: English, Portuguese (Brazilian), Turkish, Nepali

Offered by

University of California, Davis logo

University of California, Davis

Syllabus - What you will learn from this course

Content RatingThumbs Up96%(6,884 ratings)Info
Week
1

Week 1

7 hours to complete

Getting Started and Introduction to On-page SEO

7 hours to complete
11 videos (Total 66 min), 4 readings, 1 quiz
11 videos
Introduction to On-page SEO48s
Key Areas of SEO2m
Meta Data and Meta Tags4m
Title Tags 10110m
Meta Descriptions Help Too!11m
A Note About Meta Keywords3m
URL Optimization6m
How to Use Heading Tags8m
Creating and Optimizing Unique Content8m
Analyzing a Website Using a Web Crawler5m
4 readings
A Note from UC Davis10m
On-Page SEO: Anatomy of a Perfectly Optimized Page15m
Blame the Meta Keywords Tag - Duane Forrester15m
The Basics of Search Engine Friendly Design & Development15m
1 practice exercise
On-page SEO Review20m
Week
2

Week 2

5 hours to complete

Introduction to Off-page SEO

5 hours to complete
4 videos (Total 19 min), 2 readings, 1 quiz
4 videos
Off-site SEO Elements6m
Who is Linking to Your Content?6m
Social Media: Help or Hinder?5m
2 readings
Growing Popularity & Links15m
Suggested Reading - How Social Media Helps SEO15m
1 practice exercise
Off-site SEO Review20m
Week
3

Week 3

6 hours to complete

Introduction to Technical SEO

6 hours to complete
7 videos (Total 39 min), 2 readings, 1 quiz
7 videos
Laying the Structural Foundation With Technical SEO2m
HTML Sitemap vs. XML Sitemap8m
The robots.txt File Protocol6m
Overcoming Pesky Error Codes6m
Redirects 1018m
404 Pages Best Practices5m
2 readings
The Beginner's Guide to Technical SEO: 7 Resources You Should Use15m
Art of SEO30m
1 practice exercise
Technical SEO Review20m
Week
4

Week 4

11 hours to complete

Keyword Theory & Research

11 hours to complete
8 videos (Total 38 min), 1 reading, 2 quizzes
8 videos
Choosing the Right Keywords4m
Stages of Search7m
Heads, Tails, and Long Tail Keywords5m
The Science of How Users Conduct Searches5m
Getting to Know Your Audience6m
Creating Your Ideal Buyers Persona6m
Course Summary and Wrap-up1m
1 reading
The Art of SEO30m
1 practice exercise
Keyword Theory & Research Review20m

Frequently Asked Questions

  • Once you enroll for a Certificate, you’ll have access to all videos, quizzes, and programming assignments (if applicable). Peer review assignments can only be submitted and reviewed once your session has begun. If you choose to explore the course without purchasing, you may not be able to access certain assignments.

  • When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.

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  • This Course doesn't carry university credit, but some universities may choose to accept Course Certificates for credit. Check with your institution to learn more. Online Degrees and Mastertrack™ Certificates on Coursera provide the opportunity to earn university credit.

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