Gain an understanding of search engine algorithms and how they affect organic search results and websites. Building on this knowledge, you’ll learn the key elements for creating an effective SEO strategy, including how to select keywords and perform keyword research; consumer psychology and search behavior; and how to conduct on-page SEO analysis to identify opportunities to improve a website’s search optimization.
About this Course
Learner Career Outcomes
Approx. 13 hours to complete
Learner Career Outcomes
Approx. 13 hours to complete
University of California, Davis
UC Davis, one of the nation’s top-ranked research universities, is a global leader in agriculture, veterinary medicine, sustainability, environmental and biological sciences, and technology. With four colleges and six professional schools, UC Davis and its students and alumni are known for their academic excellence, meaningful public service and profound international impact.
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TOP REVIEWS FROM SEARCH ENGINE OPTIMIZATION FUNDAMENTALS
This is not a trivial subject. Nevertheless, I feel completely confident in my newfound knowledge of it. Not only that, but I am very motivated to keep going with the rest of the specialization now.
this is amazing SEO course . i am first time learning about SEO . its really informative and help me to improve my skill. i really thanks to coursera to give this opportunity to learn this course.
Very interesting course. It took me through the basics of SEO for a website. I used the concepts thought in this course in my current job and it has helped me gain credibility from my supervisor.
Sometimes it's not important to be able to DO the subject, but just understand the language to ask the right questions. This was an informative and helpful insight into optimization fundamentals.
Ms May provided so much information and so many resources regarding SEO. For each aspect of SEO I definitely walk away with a lot more knowledge that I can already apply right now!
This course is really something, now i have a much clearer picture then i had before taking this course, i am feeling confident now. The way they designed the course, it is great.
Great course that gives an overall very good picture of what SEO is all about. Very clear lectures and the lecturers are spectacular! highly recommend! cant wait to learn more...
I really enjoy this course, is everything I need to know about on/off-page and technical SEO, and how to do keywords research and user personal is truly a solid rock knowledge.
Another hit. Lessons are parceled out well so that it is easy to learn but then reinforced extremely well so that the participants leave with a firm grasp on the concepts.
The Course was great, so easy to understand and straight to the point. The topics are a must for those who want to understand how Google Search Ranking works. 5 stars!
I don't appreciate the peer grading system because i submitted my assignment early on and I am still waiting for them to finish there's and grade my assignment.
This course is a great primer for getting involved with SEO. When you start practicing SEO, you will find yourself coming back to a lot these basic principles.
The course is ok and gives more details than the introductory course. However asks us to use tools which we have to pay in order to perform the tasks properly.
One of the amazing tutor and great content for the SEO Fundamentals course. No doubt, why it was highly recommended to me by my colleagues. Great learning! :)
Great information. Thank you Coursera for making these classes accessible to people all over the world. I look forward to completing the SEO Specialization.
Really useful course! I already feel better at my job and I understand more about SEO! Looking forward for the rest of the courses for the specialization!
In general, I'm satisfied from the presented content, although I would really appreciate more concrete examples (visual) and more involvement of mentors
Great introduction class to SEO, courses have a great structure and the instructor really makes learning SEO accessible to all. Highly recommended.
I found this very useful for the beginning with SEO. There are lots of the areas to deepen, but for general understanding it was really convenient.
I dislike the peer graded assignments. This paradigm destroys the whole "learn at your own pace" advantage that was the reason for using coursera.
Frequently Asked Questions
When will I have access to the lectures and assignments?
Once you enroll for a Certificate, you’ll have access to all videos, quizzes, and programming assignments (if applicable). Peer review assignments can only be submitted and reviewed once your session has begun. If you choose to explore the course without purchasing, you may not be able to access certain assignments.
What will I get if I subscribe to this Specialization?
When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.
What is the refund policy?
Is financial aid available?
More questions? Visit the Learner Help Center.