University of California, Davis

Google SEO Fundamentals

This course is part of Search Engine Optimization (SEO) Specialization

Taught in English

Some content may not be translated

Rebekah May

Instructor: Rebekah May

157,206 already enrolled

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Course

Gain insight into a topic and learn the fundamentals

4.8

(3,464 reviews)

|

96%

29 hours (approximately)
Flexible schedule
Learn at your own pace

What you'll learn

  • Complete a competitive analysis on a webpage

  • Interpret brand recognition through social media

  • Create sitemaps and robot.txt files, plan redirects, and manage site errors

  • Use a variety of SEO tools to conduct an audience analysis and develop personas of your ideal buyer

Details to know

Shareable certificate

Add to your LinkedIn profile

Assessments

4 quizzes

Course

Gain insight into a topic and learn the fundamentals

4.8

(3,464 reviews)

|

96%

29 hours (approximately)
Flexible schedule
Learn at your own pace

See how employees at top companies are mastering in-demand skills

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Build your subject-matter expertise

This course is part of the Search Engine Optimization (SEO) Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
  • Learn new concepts from industry experts
  • Gain a foundational understanding of a subject or tool
  • Develop job-relevant skills with hands-on projects
  • Earn a shareable career certificate
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There are 4 modules in this course

Welcome to Week 1. This module will introduce you to On-page SEO. The lessons will start with introducing you to key areas of SEO so you’ll have a strong understanding of the differences amongst the strategies. Then we’ll dive into using On-page SEO techniques so that you’ll know how to optimize keywords in meta data as well as perform competitive analysis on a web page. By the end of this module, you’ll know how to identify meta-tags and use these to make recommendations for On-page SEO.

What's included

11 videos4 readings1 quiz6 discussion prompts

Welcome to Week 2. This module will introduce you to Off-page SEO. While these strategies are more indirect than On-page SEO, they’re still important to maximize page authority. This module will clarify what Off-page SEO is as well as help you understand building links to your site and understanding brand recognition through social media. Once you complete this module, you’ll be able to understand link analysis as well as how social media can help improve your page authority.

What's included

4 videos2 readings1 quiz3 discussion prompts

Welcome to week 3! In the lessons that follow, you will take a close look at the third leg of a solid SEO Strategy: Technical SEO. You’ll see how important structural components like sitemaps, redirects and other components lay a foundation for your content that will help your site get noticed. By the end of this module, you should be able to define Technical SEO and explain some of the basic aspects of this strategy. As you begin creating sitemaps and robot.txt files as well as planning redirects and managing site errors, you’ll learn how to employ best practices in your Technical SEO strategy.

What's included

7 videos2 readings1 quiz3 discussion prompts

Welcome to week 4! In this module, we are going to discover a variety of strategies for developing keywords for your site. This critical step is what helps direct your ideal buyer to the content that meets his or her needs. In the lessons that follow, we’ll learn about keyword theory and how understanding the common behaviors of web searchers can help you hone your list of keywords. We’ll also see how you can use a variety of SEO tools to conduct an audience and use this data to develop personas of your ideal buyer. Once you’ve completed this module, you should be able to craft a list of optimal keywords that will help get your site recognized.

What's included

6 videos1 reading1 quiz1 peer review1 discussion prompt

Instructor

Instructor ratings
4.8 (606 ratings)
Rebekah May
University of California, Davis
4 Courses374,556 learners

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