Gain an understanding of search engine algorithms and how they affect organic search results and websites. Building on this knowledge, you’ll learn the key elements for creating an effective SEO strategy, including how to select keywords and perform keyword research; consumer psychology and search behavior; and how to conduct on-page SEO analysis to identify opportunities to improve a website’s search optimization.
About this Course
What you will learn
Complete a competitive analysis on a webpage
Interpret brand recognition through social media
Create sitemaps and robot.txt files, plan redirects, and manage site errors
Use a variety of SEO tools to conduct an audience analysis and develop personas of your ideal buyer
Skills you will gain
- Social Media
- Keyword Research
- Mathematical Optimization
Syllabus - What you will learn from this course
Getting Started and Introduction to On-page SEO
Introduction to Off-page SEO
Introduction to Technical SEO
Keyword Theory & Research
- 5 stars80.37%
- 4 stars16.76%
- 3 stars1.75%
- 2 stars0.37%
- 1 star0.72%
TOP REVIEWS FROM GOOGLE SEO FUNDAMENTALS
It's a bit tricky to analyze everything with only the free tools at our disposal. It would be great to have a student discount for some of the SEO-tools that we need during this course.
Ms May provided so much information and so many resources regarding SEO. For each aspect of SEO I definitely walk away with a lot more knowledge that I can already apply right now!
This course was very well explained and the resources were easy to understand. It helped me a lot to understand SEO principles that I can now apply to my site.
Thanks a lot.
This course gives an excellent introduction to different aspects of SEO. I would highly recommend it to anyone who is interested in learn \ing about SEO, but not sure which part to specialize in.
Frequently Asked Questions
When will I have access to the lectures and assignments?
What will I get if I subscribe to this Specialization?
Is financial aid available?
More questions? Visit the Learner Help Center.