Gain an understanding of search engine algorithms and how they affect organic search results and websites. Building on this knowledge, you’ll learn the key elements for creating an effective SEO strategy, including how to select keywords and perform keyword research; consumer psychology and search behavior; and how to conduct on-page SEO analysis to identify opportunities to improve a website’s search optimization.
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About this Course
Could your company benefit from training employees on in-demand skills?
Try Coursera for BusinessWhat you will learn
Complete a competitive analysis on a webpage
Interpret brand recognition through social media
Create sitemaps and robot.txt files, plan redirects, and manage site errors
Use a variety of SEO tools to conduct an audience analysis and develop personas of your ideal buyer
Skills you will gain
- Social Media
- Keyword Research
- Marketing
- Mathematical Optimization
Could your company benefit from training employees on in-demand skills?
Try Coursera for BusinessOffered by
Syllabus - What you will learn from this course
Getting Started and Introduction to On-page SEO
Introduction to Off-page SEO
Introduction to Technical SEO
Keyword Theory & Research
Reviews
- 5 stars80.38%
- 4 stars16.75%
- 3 stars1.75%
- 2 stars0.37%
- 1 star0.72%
HIGHLIGHTS
TOP REVIEWS FROM GOOGLE SEO FUNDAMENTALS
This is not a trivial subject. Nevertheless, I feel completely confident in my newfound knowledge of it. Not only that, but I am very motivated to keep going with the rest of the specialization now.
This course is really something, now i have a much clearer picture then i had before taking this course, i am feeling confident now. The way they designed the course, it is great.
The course was easy to follow and allowed for deadline extensions for us busy people! The instructor was thorough in her explanations. This was a very positive experience!
Super easy to follow! I recommend actually doing the practices, helps a lot. I had done research before this course and this helped me refine the details I needed to know for each part of SEO.
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