About this Course

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Flexible deadlines
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Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Approx. 29 hours to complete
English

What you will learn

  • Complete a competitive analysis on a webpage

  • Interpret brand recognition through social media

  • Create sitemaps and robot.txt files, plan redirects, and manage site errors

  • Use a variety of SEO tools to conduct an audience analysis and develop personas of your ideal buyer

Skills you will gain

  • Social Media
  • Keyword Research
  • Marketing
  • Mathematical Optimization
Flexible deadlines
Reset deadlines in accordance to your schedule.
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Approx. 29 hours to complete
English

Offered by

Placeholder

University of California, Davis

Syllabus - What you will learn from this course

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Week
1
Week 1
8 hours to complete

Getting Started and Introduction to On-page SEO

8 hours to complete
11 videos (Total 65 min), 4 readings, 1 quiz
Week
2
Week 2
5 hours to complete

Introduction to Off-page SEO

5 hours to complete
4 videos (Total 19 min), 2 readings, 1 quiz
Week
3
Week 3
6 hours to complete

Introduction to Technical SEO

6 hours to complete
7 videos (Total 39 min), 2 readings, 1 quiz
Week
4
Week 4
10 hours to complete

Keyword Theory & Research

10 hours to complete
6 videos (Total 25 min), 1 reading, 2 quizzes

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