About this Course

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Learner Career Outcomes

47%

started a new career after completing these courses

50%

got a tangible career benefit from this course

11%

got a pay increase or promotion
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Flexible deadlines
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Intermediate Level

At least 2 years of business or marketing experience and has conducted initial keyword search activities.

Approx. 25 hours to complete
English
Subtitles: English

What you will learn

  • Use keyword research to select best keywords to optimize your website in search results

  • Examine how to analyze, organize, create, and build content utilizing various strategies

  • Use best practices to develop a high quality local SEO approach

  • Develop a solid approach for achieving a productive and successful relationship with your client

Skills you will gain

Keyword ResearchMarketingContent MarketingMathematical Optimization

Learner Career Outcomes

47%

started a new career after completing these courses

50%

got a tangible career benefit from this course

11%

got a pay increase or promotion
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Flexible deadlines
Reset deadlines in accordance to your schedule.
Intermediate Level

At least 2 years of business or marketing experience and has conducted initial keyword search activities.

Approx. 25 hours to complete
English
Subtitles: English

Offered by

University of California, Davis logo

University of California, Davis

Syllabus - What you will learn from this course

Content RatingThumbs Up92%(2,330 ratings)Info
Week
1

Week 1

5 hours to complete

Introduction

5 hours to complete
12 videos (Total 53 min), 1 reading, 1 quiz
12 videos
Applying Keyword Research Introduction48s
Why do a Competitive Analysis?2m
How to Perform a Competitive Keyword Analysis5m
Analyzing Your Competition6m
Develop a Plan to Compete10m
Competing With Page Level Information4m
Dealing with Larger Sites4m
Mapping Keywords to Pages3m
Questions to Ask3m
Keyword Mapping Processes4m
Creating a Keyword Map for Clients4m
1 reading
A Note from UC Davis10m
1 practice exercise
Optimizing A Website For Search20m
Week
2

Week 2

7 hours to complete

Advanced On-Page SEO

7 hours to complete
12 videos (Total 62 min)
12 videos
Benefits of a Competitive Content Analysis3m
Dissecting the Competitive Content Analysis3m
What Kind of Content Will Resonate with Your Customers?4m
Conducting an Internal Content Audit2m
How to Begin Your Content Analysis5m
Organizing and Evaluating Content6m
Creating a Strategy for Optimizing Content3m
Domain Level Content Strategy7m
What Makes Content Great?7m
Different Types of Content and How to Use Them8m
Creating Impactful Content6m
1 practice exercise
Advanced On-page SEO20m
Week
3

Week 3

5 hours to complete

Local SEO

5 hours to complete
10 videos (Total 55 min)
10 videos
Why's Local SEO Important?2m
Local SEO History3m
Current Local SEO Landscape3m
Organic Search Versus Paid Advertising5m
Google My Business!8m
Improving Your Local Visibility10m
Importance of Off-site Citations4m
Quality Off-site Link Building8m
Importance of Customer Reviews7m
1 practice exercise
Local SEO20m
Week
4

Week 4

7 hours to complete

Creating an SEO Campaign

7 hours to complete
10 videos (Total 51 min)
10 videos
Scoping an SEO Project5m
Proving Your Value to Potential Clients6m
Managing Client Expectations8m
Asking the Right Questions7m
Importance of Achieving Quick Wins2m
Developing SMART Project Goals4m
Establishing Benchmarks and Tracking Metrics8m
Reporting Progress to Your Client5m
Course Summary1m
1 practice exercise
Creating an SEO Campaign20m

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