About this Course

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Learner Career Outcomes

47%

started a new career after completing these courses

50%

got a tangible career benefit from this course

11%

got a pay increase or promotion

Shareable Certificate

Earn a Certificate upon completion

100% online

Start instantly and learn at your own schedule.

Flexible deadlines

Reset deadlines in accordance to your schedule.

Intermediate Level

At least 2 years of business or marketing experience and has conducted initial keyword search activities.

Approx. 14 hours to complete

Suggested: 4 weeks of study, 2-3 hours/week...

English

Subtitles: English

What you will learn

  • Use keyword research to select best keywords to optimize your website in search results

  • Examine how to analyze, organize, create, and build content utilizing various strategies

  • Use best practices to develop a high quality local SEO approach

  • Develop a solid approach for achieving a productive and successful relationship with your client

Skills you will gain

Keyword ResearchMarketingContent MarketingMathematical Optimization

Learner Career Outcomes

47%

started a new career after completing these courses

50%

got a tangible career benefit from this course

11%

got a pay increase or promotion

Shareable Certificate

Earn a Certificate upon completion

100% online

Start instantly and learn at your own schedule.

Flexible deadlines

Reset deadlines in accordance to your schedule.

Intermediate Level

At least 2 years of business or marketing experience and has conducted initial keyword search activities.

Approx. 14 hours to complete

Suggested: 4 weeks of study, 2-3 hours/week...

English

Subtitles: English

Syllabus - What you will learn from this course

Week
1

Week 1

5 hours to complete

Introduction

5 hours to complete
12 videos (Total 53 min), 1 reading, 1 quiz
12 videos
Applying Keyword Research Introduction48s
Why do a Competitive Analysis?2m
How to Perform a Competitive Keyword Analysis5m
Analyzing Your Competition6m
Develop a Plan to Compete10m
Competing With Page Level Information4m
Dealing with Larger Sites4m
Mapping Keywords to Pages3m
Questions to Ask3m
Keyword Mapping Processes4m
Creating a Keyword Map for Clients4m
1 reading
A Note from UC Davis10m
1 practice exercise
Optimizing A Website For Search20m
Week
2

Week 2

7 hours to complete

Advanced On-Page SEO

7 hours to complete
12 videos (Total 62 min)
12 videos
Benefits of a Competitive Content Analysis3m
Dissecting the Competitive Content Analysis3m
What Kind of Content Will Resonate with Your Customers?4m
Conducting an Internal Content Audit2m
How to Begin Your Content Analysis5m
Organizing and Evaluating Content6m
Creating a Strategy for Optimizing Content3m
Domain Level Content Strategy7m
What Makes Content Great?7m
Different Types of Content and How to Use Them8m
Creating Impactful Content6m
1 practice exercise
Advanced On-page SEO20m
Week
3

Week 3

5 hours to complete

Local SEO

5 hours to complete
10 videos (Total 55 min)
10 videos
Why's Local SEO Important?2m
Local SEO History3m
Current Local SEO Landscape3m
Organic Search Versus Paid Advertising5m
Google My Business!8m
Improving Your Local Visibility10m
Importance of Off-site Citations4m
Quality Off-site Link Building8m
Importance of Customer Reviews7m
1 practice exercise
Local SEO20m
Week
4

Week 4

7 hours to complete

Creating an SEO Campaign

7 hours to complete
10 videos (Total 51 min)
10 videos
Scoping an SEO Project5m
Proving Your Value to Potential Clients6m
Managing Client Expectations8m
Asking the Right Questions7m
Importance of Achieving Quick Wins2m
Developing SMART Project Goals4m
Establishing Benchmarks and Tracking Metrics8m
Reporting Progress to Your Client5m
Course Summary1m
1 practice exercise
Creating an SEO Campaign20m
4.7
147 ReviewsChevron Right

Top reviews from Optimizing a Website for Search

By SHSep 3rd 2019

This has to be the most informative and useful SEO course on the internet. The instructor has provided so much value. I highly recommend this course for anyone seeking in-depth value of SEO.

By SRJan 17th 2017

This course provides the essential fundamentals for optimizing a website for search. The course was a refresher in certain areas as well as helped fill in the gaps on things I didnt know.

About University of California, Davis

UC Davis, one of the nation’s top-ranked research universities, is a global leader in agriculture, veterinary medicine, sustainability, environmental and biological sciences, and technology. With four colleges and six professional schools, UC Davis and its students and alumni are known for their academic excellence, meaningful public service and profound international impact....

Frequently Asked Questions

  • Once you enroll for a Certificate, you’ll have access to all videos, quizzes, and programming assignments (if applicable). Peer review assignments can only be submitted and reviewed once your session has begun. If you choose to explore the course without purchasing, you may not be able to access certain assignments.

  • When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.

More questions? Visit the Learner Help Center.