Learn the ins and outs of optimizing a website, from conducting an initial audit to presenting your findings and recommendations. Hands-on activities include learning how to select and apply appropriate keywords throughout a website, incorporating keyword research in a content marketing strategy, and optimizing a site for local search. You will also learn strategies for setting goals and client/stakeholder expectations, building effective analytics and reports, and communicating SEO improvements.
Offered By
About this Course
At least 2 years of business or marketing experience and has conducted initial keyword search activities.
Could your company benefit from training employees on in-demand skills?
Try Coursera for BusinessWhat you will learn
Use keyword research to select best keywords to optimize your website in search results
Examine how to analyze, organize, create, and build content utilizing various strategies
Use best practices to develop a high quality local SEO approach
Develop a solid approach for achieving a productive and successful relationship with your client
Skills you will gain
- Keyword Research
- Marketing
- Content Marketing
- Mathematical Optimization
At least 2 years of business or marketing experience and has conducted initial keyword search activities.
Could your company benefit from training employees on in-demand skills?
Try Coursera for BusinessOffered by
Syllabus - What you will learn from this course
Introduction to Optimizing a Website for Google Search
Advanced SEO Strategies
Mobile/App SEO and Metrics & KPIs
Creating an SEO Campaign
Reviews
- 5 stars78.37%
- 4 stars16.02%
- 3 stars3.67%
- 2 stars0.93%
- 1 star1%
TOP REVIEWS FROM OPTIMIZING A WEBSITE FOR GOOGLE SEARCH
The course was very good. Overall, the courses in this specialization require tools that are no longer free to use. It would be really helpful to have something provided for the duration of the class.
This course provides the essential fundamentals for optimizing a website for search. The course was a refresher in certain areas as well as helped fill in the gaps on things I didnt know.
Great content! Valuable knowledge to work in SEO. On the other hand, it is impaired by some content that is very outdated, but it is the minimum within the course overall.
This course introduced me to the art of Optimizing a Website for Search through the exploration and critical analysis of a wide variety of genres.
Frequently Asked Questions
When will I have access to the lectures and assignments?
What will I get if I subscribe to this Specialization?
Is financial aid available?
More questions? Visit the Learner Help Center.