About this Course

78,199 recent views

Learner Career Outcomes

50%

started a new career after completing these courses

45%

got a tangible career benefit from this course

20%

got a pay increase or promotion
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Flexible deadlines
Reset deadlines in accordance to your schedule.
Intermediate Level

At least 2 years of business or marketing experience; familiar with social media.

Approx. 18 hours to complete
English

Skills you will gain

Social Media MarketingSocial MediaContent MarketingMathematical Optimization

Learner Career Outcomes

50%

started a new career after completing these courses

45%

got a tangible career benefit from this course

20%

got a pay increase or promotion
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Flexible deadlines
Reset deadlines in accordance to your schedule.
Intermediate Level

At least 2 years of business or marketing experience; familiar with social media.

Approx. 18 hours to complete
English

Offered by

Placeholder

University of California, Davis

Syllabus - What you will learn from this course

Content RatingThumbs Up94%(1,972 ratings)Info
Week
1

Week 1

3 hours to complete

Introduction

3 hours to complete
10 videos (Total 61 min), 2 readings, 1 quiz
10 videos
Content Marketing Ecosystem53s
Basics of SEO Recap3m
Value Links9m
Link Building7m
Do's & Don'ts Obtaining Links10m
Guest Posting6m
Basic Concepts of Content Marketing4m
Building Your Audience3m
The Content Marketing Ecosystem & SEO10m
2 readings
A Note from UC Davis10m
The Art of SEO - Chapter 830m
1 practice exercise
Content Marketing Ecosystem30m
Week
2

Week 2

2 hours to complete

Social Media Marketing

2 hours to complete
6 videos (Total 45 min), 1 reading, 1 quiz
6 videos
Social Media Links & SEO7m
Platform Demographics10m
Picking Your Platform7m
Principles of Building Audiences13m
Case Studies5m
1 reading
The Art of SEO - Chapter 930m
1 practice exercise
Social Media Marketing30m
Week
3

Week 3

2 hours to complete

Influence Marketing

2 hours to complete
5 videos (Total 32 min), 1 reading, 1 quiz
5 videos
What Can Influencers Do For You?7m
Building the Relationship4m
First Steps in Collaboration12m
Advanced: Targeted Advertising6m
1 reading
Influencer Marketing - What it is, and Why YOU need to be doing it15m
1 practice exercise
Influence Marketing30m
Week
4

Week 4

10 hours to complete

Creating World Class Content

10 hours to complete
8 videos (Total 37 min), 2 readings, 2 quizzes
8 videos
Market Data on Content Marketing6m
Anchor Content3m
Types of Enhanced Content6m
Partnerships3m
Case Studies7m
Review of the Basics6m
Course Summary1m
2 readings
Content, Shares, and Links: Insights from Analyzing 1 Million Articles15m
A Clear Path for Marketers to Surviving Content Shock15m
1 practice exercise
Creating World Class Content30m

Reviews

TOP REVIEWS FROM ADVANCED CONTENT AND SOCIAL TACTICS TO OPTIMIZE SEO

View all reviews

Frequently Asked Questions

More questions? Visit the Learner Help Center.