Discover the content marketing and social media ecosystems and how these interconnected channels drive search results to a website. Leverage content marketing and social media as part of your SEO strategy, and how to use influence marketing to establish a website’s authority.
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About this Course
At least 2 years of business or marketing experience; familiar with social media.
Could your company benefit from training employees on in-demand skills?
Try Coursera for BusinessWhat you will learn
Use content marketing campaigns to drive higher SEO rankings
Build relationships with influencers to help build your audience
Create influencer relationships and collaborations
Analyze data to see which content gets the most shares
Skills you will gain
- Social Media Marketing
- Social Media
- Content Marketing
- Mathematical Optimization
At least 2 years of business or marketing experience; familiar with social media.
Could your company benefit from training employees on in-demand skills?
Try Coursera for BusinessOffered by
Syllabus - What you will learn from this course
Introduction to Advanced Content and Social Tactics to Optimize SEO
Social Media Marketing
Influence Marketing
Creating World Class Content
Reviews
- 5 stars71.40%
- 4 stars17.94%
- 3 stars6.44%
- 2 stars2.71%
- 1 star1.49%
TOP REVIEWS FROM ADVANCED CONTENT AND SOCIAL TACTICS TO OPTIMIZE SEO
Everything fine, but I feel a little bit lost all the time. Maybe something with course structure, but first time I was doing assignment with such unsure feeling.
The course was well presented and I learnt a few interesting details. However, it was very broad and it is partly quite outdated with its material all dating from 2012-16.
Thanks anyhow.
This course gives good amount of information and right amount of tactics for SEO optimization and content marketing, based on how we deal with our day to day activities.
I think needs an update, still talks about Google +, which makes you wonder if some of these strategies mentioned during the course are still in practice in 2021.
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