About this Course

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Flexible deadlines
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Shareable Certificate
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100% online
Start instantly and learn at your own schedule.
Intermediate Level

At least 2 years of business or marketing experience; familiar with social media.

Approx. 18 hours to complete
English

What you will learn

  • Use content marketing campaigns to drive higher SEO rankings

  • Build relationships with influencers to help build your audience

  • Create influencer relationships and collaborations

  • Analyze data to see which content gets the most shares

Skills you will gain

Social Media MarketingSocial MediaContent MarketingMathematical Optimization
Flexible deadlines
Reset deadlines in accordance to your schedule.
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Intermediate Level

At least 2 years of business or marketing experience; familiar with social media.

Approx. 18 hours to complete
English

Offered by

Placeholder

University of California, Davis

Syllabus - What you will learn from this course

Content RatingThumbs Up94%(2,837 ratings)Info
Week
1

Week 1

3 hours to complete

Introduction to Advanced Content and Social Tactics to Optimize SEO

3 hours to complete
10 videos (Total 60 min), 2 readings, 1 quiz
Week
2

Week 2

3 hours to complete

Social Media Marketing

3 hours to complete
5 videos (Total 29 min), 1 reading, 1 quiz
Week
3

Week 3

2 hours to complete

Influence Marketing

2 hours to complete
5 videos (Total 32 min), 1 reading, 1 quiz
Week
4

Week 4

10 hours to complete

Creating World Class Content

10 hours to complete
8 videos (Total 37 min), 2 readings, 2 quizzes

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