About this Course
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Start instantly and learn at your own schedule.

Flexible deadlines

Reset deadlines in accordance to your schedule.

Intermediate Level

At least 2 years of business or marketing experience; familiar with social media.

Approx. 10 hours to complete

Suggested: 4 weeks of study, 1-3 hours/week...

English

Subtitles: English

What you will learn

  • Check

    Use content marketing campaigns to drive higher SEO rankings

  • Check

    Build relationships with influencers to help build your audience

  • Check

    Create influencer relationships and collaborations

  • Check

    Analyze data to see which content gets the most shares

Skills you will gain

Social Media MarketingSocial MediaContent MarketingMathematical Optimization
Learners taking this Course are
  • Copywriters
  • Marketing Specialists
  • Marketers
  • Community Managers
  • Marketing Analysts

100% online

Start instantly and learn at your own schedule.

Flexible deadlines

Reset deadlines in accordance to your schedule.

Intermediate Level

At least 2 years of business or marketing experience; familiar with social media.

Approx. 10 hours to complete

Suggested: 4 weeks of study, 1-3 hours/week...

English

Subtitles: English

Syllabus - What you will learn from this course

Week
1
3 hours to complete

Introduction

10 videos (Total 61 min), 2 readings, 1 quiz
10 videos
Content Marketing Ecosystem53s
Basics of SEO Recap3m
Value Links9m
Link Building7m
Do's & Don'ts Obtaining Links10m
Guest Posting6m
Basic Concepts of Content Marketing4m
Building Your Audience3m
The Content Marketing Ecosystem & SEO10m
2 readings
A Note from UC Davis10m
The Art of SEO - Chapter 830m
1 practice exercise
Content Marketing Ecosystem30m
Week
2
2 hours to complete

Social Media Marketing

6 videos (Total 45 min), 1 reading, 1 quiz
6 videos
Social Media Links & SEO7m
Platform Demographics10m
Picking Your Platform7m
Principles of Building Audiences13m
Case Studies5m
1 reading
The Art of SEO - Chapter 930m
1 practice exercise
Social Media Marketing20m
Week
3
2 hours to complete

Influence Marketing

5 videos (Total 32 min), 1 reading, 1 quiz
5 videos
What Can Influencers Do For You?7m
Building the Relationship4m
First Steps in Collaboration12m
Advanced: Targeted Advertising6m
1 reading
Influencer Marketing - What it is, and Why YOU need to be doing it15m
1 practice exercise
Influence Marketing20m
Week
4
9 hours to complete

Creating World Class Content

8 videos (Total 37 min), 2 readings, 2 quizzes
8 videos
Market Data on Content Marketing6m
Anchor Content3m
Types of Enhanced Content6m
Partnerships3m
Case Studies7m
Review of the Basics6m
Course Summary1m
2 readings
Content, Shares, and Links: Insights from Analyzing 1 Million Articles15m
A Clear Path for Marketers to Surviving Content Shock15m
1 practice exercise
Creating World Class Content20m
4.5
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started a new career after completing these courses

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got a tangible career benefit from this course

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got a pay increase or promotion

Top reviews from Advanced Content and Social Tactics to Optimize SEO

By JNMar 27th 2017

Great course. Huge amount of content. Lecturers are easy to listen to. Be sure to allow enough time for the reading and major assignments. The readings take much longer than indicated.

By JWJan 16th 2017

Very practical, thorough and well presented. The presenter's self confidence comes through and adds great credibility to the course. Very easy to comprehend and listen too.

Instructor

Avatar

Eric Enge

Co-Author of "The Art of SEO"
CEO, Stone Temple Consulting

About University of California, Davis

UC Davis, one of the nation’s top-ranked research universities, is a global leader in agriculture, veterinary medicine, sustainability, environmental and biological sciences, and technology. With four colleges and six professional schools, UC Davis and its students and alumni are known for their academic excellence, meaningful public service and profound international impact....

About the Search Engine Optimization (SEO) Specialization

This Specialization will teach you to optimize website content for the best possible search engine ranking. You'll learn the theory behind Google search and other search engine algorithms; you'll also build practical, real-world skills that you can apply to a career in digital marketing or online content development, including on-page and off-page optimization, optimizing for local and international audiences, conducting search-focused website audits, and aligning SEO with overall business strategies. Each course is intended to build on the skills from the previous course, thus we recommend you take the courses in the order they are listed. The Specialization culminates in a hands-on Capstone Project, in which you will apply your skills to a comprehensive SEO consulting task....
Search Engine Optimization (SEO)

Frequently Asked Questions

  • Once you enroll for a Certificate, you’ll have access to all videos, quizzes, and programming assignments (if applicable). Peer review assignments can only be submitted and reviewed once your session has begun. If you choose to explore the course without purchasing, you may not be able to access certain assignments.

  • When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.

More questions? Visit the Learner Help Center.