About this Course

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Learner Career Outcomes

43%

started a new career after completing these courses

42%

got a tangible career benefit from this course

17%

got a pay increase or promotion
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Flexible deadlines
Reset deadlines in accordance to your schedule.
Intermediate Level

At least 2 years of business or marketing experience; familiar with social media.

Approx. 18 hours to complete
English

What you will learn

  • Use content marketing campaigns to drive higher SEO rankings

  • Build relationships with influencers to help build your audience

  • Create influencer relationships and collaborations

  • Analyze data to see which content gets the most shares

Skills you will gain

Social Media MarketingSocial MediaContent MarketingMathematical Optimization

Learner Career Outcomes

43%

started a new career after completing these courses

42%

got a tangible career benefit from this course

17%

got a pay increase or promotion
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Flexible deadlines
Reset deadlines in accordance to your schedule.
Intermediate Level

At least 2 years of business or marketing experience; familiar with social media.

Approx. 18 hours to complete
English

Offered by

Placeholder

University of California, Davis

Syllabus - What you will learn from this course

Content RatingThumbs Up93%(2,626 ratings)Info
Week
1

Week 1

3 hours to complete

Introduction to Advanced Content and Social Tactics to Optimize SEO

3 hours to complete
10 videos (Total 60 min), 2 readings, 1 quiz
Week
2

Week 2

3 hours to complete

Social Media Marketing

3 hours to complete
6 videos (Total 35 min), 1 reading, 1 quiz
Week
3

Week 3

2 hours to complete

Influence Marketing

2 hours to complete
5 videos (Total 32 min), 1 reading, 1 quiz
Week
4

Week 4

10 hours to complete

Creating World Class Content

10 hours to complete
8 videos (Total 37 min), 2 readings, 2 quizzes

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