University of California, Davis
Advanced Content and Social Tactics to Optimize SEO
University of California, Davis

Advanced Content and Social Tactics to Optimize SEO

This course is part of Search Engine Optimization (SEO) Specialization

Taught in English

Some content may not be translated

Eric Enge

Instructor: Eric Enge

72,605 already enrolled

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Course

Gain insight into a topic and learn the fundamentals

4.6

(1,152 reviews)

|

94%

Intermediate level

Recommended experience

14 hours (approximately)
Flexible schedule
Learn at your own pace

What you'll learn

  • Use content marketing campaigns to drive higher SEO rankings

  • Build relationships with influencers to help build your audience

  • Create influencer relationships and collaborations

  • Analyze data to see which content gets the most shares

Details to know

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Assessments

4 assignments

Course

Gain insight into a topic and learn the fundamentals

4.6

(1,152 reviews)

|

94%

Intermediate level

Recommended experience

14 hours (approximately)
Flexible schedule
Learn at your own pace

See how employees at top companies are mastering in-demand skills

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This course is part of the Search Engine Optimization (SEO) Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
  • Learn new concepts from industry experts
  • Gain a foundational understanding of a subject or tool
  • Develop job-relevant skills with hands-on projects
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There are 4 modules in this course

Welcome to Week 1! This week we will explore the content marketing ecosystem. We will begin by recapping some basics of SEO to recall how on-page and off-page SEO work together. Then we will discuss basics of content marketing, including details on five different types of content marketing programs. By the end of this module, you will be able to identify and demonstrate the "dos and don’ts" of obtaining links, and attract your own optimized links. You will build your reputation and visibility online by developing a content marketing campaign as well as build your own audience. I’m excited about this topic, so let’s dive in!

What's included

11 videos3 readings1 assignment2 discussion prompts

This week we will discuss in-depth how social media supports the development of a company’s online reputation and visibility, which ultimately helps with SEO. By the end of this module you will practice tips on building your social media presence, including social media influencers. You will analyze your audience demographics and choose the appropriate social media platforms for your intended audience. And finally, you will use successful social media strategies to build your audience and create audience engagement.

What's included

5 videos1 reading1 assignment2 discussion prompts

Influencer marketing is the focus of this week’s topic. At the end of this module, you will be able to define what influencer marketing is and the role it plays in driving reputation and visibility. You will examine what influencers can do for you and the best approaches in building a relationship with an influencer, hint it’s not about manipulation, but building a strong positive relationship!

What's included

6 videos1 reading1 assignment2 discussion prompts

This week’s topic focuses on why world class content is a must! At the end of this module, you will be able to identify great content, analyze which content gets the most shares, and create world class content of your own. You will also create successful partnerships that can help develop your content and ultimately drive your content marketing efforts. Did we mention that content is KING?!?

What's included

8 videos1 reading1 assignment3 discussion prompts

Instructor

Instructor ratings
4.7 (150 ratings)
Eric Enge
University of California, Davis
1 Course72,605 learners

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