Digital Marketing Institute
Social Media and Social Content Strategy
Digital Marketing Institute

Social Media and Social Content Strategy

This course is part of Social Media Marketing in Practice Specialization

Taught in English

Some content may not be translated

Digital Marketing Institute
Cathal Melinn

Instructors: Digital Marketing Institute

12,755 already enrolled

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Course

Gain insight into a topic and learn the fundamentals

4.3

(55 reviews)

|

97%

Beginner level

Recommended experience

10 hours (approximately)
Flexible schedule
Learn at your own pace

What you'll learn

  • The benefits and advantages to a business of incorporating social media into its overarching digital strategy

  • How to differentiate between the most influential social media platforms and their advantages for marketers targeting a specific audience

  • How to implement and analyze the effectiveness of a social content promotion and distribution strategy

Details to know

Shareable certificate

Add to your LinkedIn profile

Assessments

13 quizzes

Course

Gain insight into a topic and learn the fundamentals

4.3

(55 reviews)

|

97%

Beginner level

Recommended experience

10 hours (approximately)
Flexible schedule
Learn at your own pace

See how employees at top companies are mastering in-demand skills

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Build your subject-matter expertise

This course is part of the Social Media Marketing in Practice Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
  • Learn new concepts from industry experts
  • Gain a foundational understanding of a subject or tool
  • Develop job-relevant skills with hands-on projects
  • Earn a shareable career certificate
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Earn a career certificate

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There are 3 modules in this course

This module begins by discussing the key social media platforms used by businesses to engage audiences. It identifies the key features of individual platforms and differentiates between them. The advantages of social media, and of paid social media advertising, to a business are outlined. Finally, the benefits of incorporating social media into an overarching digital strategy are described, along with common social media tools used to support a business strategy.

What's included

9 videos9 readings4 quizzes2 peer reviews4 discussion prompts

This module introduces the key social media platforms for digital marketing and demonstrates how to set up a social media experience for a business. It explains the techniques and best practices for growing and engaging a social media audience, and demonstrates how to create effective paid advertising campaigns on the key social platforms. It also covers how to extract and report on data from the platforms’ native analytics tools to derive deeper audience and campaign insights.

What's included

9 videos9 readings4 quizzes3 discussion prompts1 plugin

This module introduces the concept of engaging with and acquiring customers using the creation and sharing of content. It explains how to choose the right content for your customers – and how to ensure it gets seen by them. It outlines the different content formats available on social media channels and helps you identify which platform best suits your content. It also identifies best practices for scheduling your content, and equips you with the knowledge to devise and execute your own content creation strategy.

What's included

14 videos11 readings5 quizzes1 peer review4 discussion prompts3 plugins

Instructors

Instructor ratings
4.3 (18 ratings)
Digital Marketing Institute
Digital Marketing Institute
7 Courses77,235 learners

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Recommended if you're interested in Marketing

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4.3

55 reviews

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