Digital Marketing Institute
Facebook, Instagram, and Snapchat Marketing
Digital Marketing Institute

Facebook, Instagram, and Snapchat Marketing

This course is part of Social Media Marketing in Practice Specialization

Taught in English

Some content may not be translated

Digital Marketing Institute
Cathal Melinn

Instructors: Digital Marketing Institute

14,742 already enrolled

Included with Coursera Plus

Course

Gain insight into a topic and learn the fundamentals

3.9

(45 reviews)

|

96%

Beginner level

Recommended experience

11 hours (approximately)
Flexible schedule
Learn at your own pace

What you'll learn

  • How to use and optimize the advertising features of the Facebook platform

  • How to leverage storytelling and other best practices for engaging an audience on Instagram

  • How to get noticed and engage users on Snapchat

Details to know

Shareable certificate

Add to your LinkedIn profile

Assessments

16 quizzes

Course

Gain insight into a topic and learn the fundamentals

3.9

(45 reviews)

|

96%

Beginner level

Recommended experience

11 hours (approximately)
Flexible schedule
Learn at your own pace

See how employees at top companies are mastering in-demand skills

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Build your subject-matter expertise

This course is part of the Social Media Marketing in Practice Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
  • Learn new concepts from industry experts
  • Gain a foundational understanding of a subject or tool
  • Develop job-relevant skills with hands-on projects
  • Earn a shareable career certificate
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Earn a career certificate

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There are 4 modules in this course

This module focuses on Facebook and how the platform’s features can be leveraged by digital marketers to develop a successful marketing strategy. It begins by describing how Facebook works as a platform and outlines the Facebook terminology marketers need to be familiar with. It then provides best practices for setting up a Facebook Page and creating Facebook Page Posts. It goes on to cover the different platform features on Facebook.

What's included

13 videos10 readings4 quizzes1 peer review4 discussion prompts2 plugins

This module focuses on explaining how to use the Facebook Ads platform effectively. It also provides you with the knowledge to plan and deliver a Facebook advertising strategy and to analyze its performance.

What's included

10 videos7 readings3 quizzes2 peer reviews2 discussion prompts1 plugin

This module delves into the leading app-based platforms, Instagram and Snapchat. It begins by outlining the benefits of using social apps in your campaigns. Then, it teaches you how to navigate the key features of Instagram and Snapchat, and how to create fully optimized posts on both platforms.

What's included

10 videos11 readings4 quizzes1 peer review2 discussion prompts1 plugin

This module provides best practices for managing Instagram and Snapchat accounts effectively and covers how to run engaging ad campaigns on each platform. Finally, it provides you with the knowledge to analyze performance on each channel using analytics tools.

What's included

13 videos12 readings5 quizzes2 peer reviews4 discussion prompts3 plugins

Instructors

Instructor ratings
3.7 (13 ratings)
Digital Marketing Institute
Digital Marketing Institute
7 Courses77,808 learners

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Recommended if you're interested in Marketing

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Learner reviews

Showing 3 of 45

3.9

45 reviews

  • 5 stars

    60%

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    13.33%

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    17.77%

BM
5

Reviewed on Aug 11, 2022

AA
5

Reviewed on Aug 6, 2022

MJ
5

Reviewed on Apr 6, 2024

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