Digital Marketing Institute
Social Media Marketing in Practice Specialization
Digital Marketing Institute

Social Media Marketing in Practice Specialization

Develop Your Social Media Marketing Career. Like, Share, and Tweet your way to success with all the core Social Media Marketing skills required for the modern workplace.

Taught in English

Some content may not be translated

Cathal Melinn
Digital Marketing Institute

Instructors: Cathal Melinn

18,352 already enrolled

Included with Coursera Plus

Specialization - 4 course series

Get in-depth knowledge of a subject

4.5

(283 reviews)

Beginner level

Recommended experience

1 month at 10 hours a week
Flexible schedule
Learn at your own pace

Specialization - 4 course series

Get in-depth knowledge of a subject

4.5

(283 reviews)

Beginner level

Recommended experience

1 month at 10 hours a week
Flexible schedule
Learn at your own pace

See how employees at top companies are mastering in-demand skills

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Advance your subject-matter expertise

  • Learn in-demand skills from university and industry experts
  • Master a subject or tool with hands-on projects
  • Develop a deep understanding of key concepts
  • Earn a career certificate from Digital Marketing Institute
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Specialization - 4 course series

Social Media and Digital Marketing Fundamentals

Course 110 hours4.7 (233 ratings)

What you'll learn

  • How digital, social, and mobile technology are changing consumer behavior and expectations to present new challenges and opportunities for businesses

  • How marketers use the concepts of the Buyers Journey with digital channels to influence behavior and online purchase decisions

  • How to use the principles of content marketing to find, reach, and engage audiences and to start building brand loyalty and advocacy

Skills you'll gain

Category: Digital Strategy
Category: Social Media Marketing
Category: Content Marketing
Category: Digital Marketing
Category: Digital transformation

Social Media and Social Content Strategy

Course 210 hours4.3 (56 ratings)

What you'll learn

  • The benefits and advantages to a business of incorporating social media into its overarching digital strategy

  • How to differentiate between the most influential social media platforms and their advantages for marketers targeting a specific audience

  • How to implement and analyze the effectiveness of a social content promotion and distribution strategy

Skills you'll gain

Category: Build and sustain a social media community
Category: Share and promote social content
Category: Set up a social media experience for a business
Category: Choose social media platforms and tools
Category: Plan a social media advertising strategy

Facebook, Instagram, and Snapchat Marketing

Course 311 hours3.9 (45 ratings)

What you'll learn

  • How to use and optimize the advertising features of the Facebook platform

  • How to leverage storytelling and other best practices for engaging an audience on Instagram

  • How to get noticed and engage users on Snapchat

Skills you'll gain

Category: Uncover campaign insights using native Facebook and Snapchat analytics tools
Category: Use Snapchat Ad Manager to set up and optimize SnapAds
Category: Set up advertising on Snapchat
Category: Set up advertising on Facebook and Instagram
Category: Use Facebook Ads Manager to create and optimize ad campaigns

Twitter, LinkedIn, and YouTube Marketing

Course 411 hours4.4 (54 ratings)

What you'll learn

  • How to use Twitter's platform and advertising features to engage with an audience in real-time

  • How to use social selling tactics and LinkedIn's B2B advertising features to engage with prospects

  • How to use video and YouTube to reach an audience

Skills you'll gain

Category: Build a personal brand on LinkedIn
Category: Use social selling tactics to connect and engage with prospects
Category: Use LinkedIn Campaign Manager to optimize B2B advertising campaigns
Category: Set up a YouTube channel
Category: Use Ads Manager to create and optimize Twitter ads

Instructors

Cathal Melinn
Digital Marketing Institute
7 Courses77,808 learners

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