- Digital transformation
- Digital Marketing
- Social Media Marketing
- Content Marketing
- Digital Strategy
- Choose social media platforms and tools
- Set up a social media experience for a business
- Share and promote social content
- Build and sustain a social media community
- Plan a social media advertising strategy
- Set up advertising on Snapchat
- Uncover campaign insights using native Facebook and Snapchat analytics tools
Social Media Marketing in Practice Specialization
Develop Your Social Media Marketing Career. Like, Share, and Tweet your way to success with all the core Social Media Marketing skills required for the modern workplace.
What you will learn
How digital, social, and mobile technology are changing consumer behavior and expectations to present new challenges and opportunities for businesses
How marketers use the concepts of the Buyers Journey with digital channels to influence behavior and online purchase decisions
How to use the principles of content marketing to find, reach, and engage audiences and to start building brand loyalty and advocacy
The benefits and advantages to a business of incorporating social media into its overarching digital strategy
Skills you will gain
About this Specialization
Applied Learning Project
In this Specialization, learners will solve a broad range of authentic business problems as they apply the skills and techniques they learn along the way. Learners will select social media channels and create buyer personas and content calendars to target these personas. Based on their social media channel choices, learners will also create detailed campaign targeting plans to help create paid advertising campaigns.
How the Specialization Works
A Coursera Specialization is a series of courses that helps you master a skill. To begin, enroll in the Specialization directly, or review its courses and choose the one you'd like to start with. When you subscribe to a course that is part of a Specialization, you’re automatically subscribed to the full Specialization. It’s okay to complete just one course — you can pause your learning or end your subscription at any time. Visit your learner dashboard to track your course enrollments and your progress.
Every Specialization includes a hands-on project. You'll need to successfully finish the project(s) to complete the Specialization and earn your certificate. If the Specialization includes a separate course for the hands-on project, you'll need to finish each of the other courses before you can start it.
Earn a Certificate
When you finish every course and complete the hands-on project, you'll earn a Certificate that you can share with prospective employers and your professional network.
There are 4 Courses in this Specialization
Digital Marketing InstituteThe Digital Marketing Institute is the world’s leading digital marketing and selling professional certification body with a growing network of over 80 education partners in 100 countries.
Frequently Asked Questions
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Is this course really 100% online? Do I need to attend any classes in person?
Who are the Digital Marketing Institute?
On completion of a Specialization, how can I avail of the DMI Certified Digital Marketing Associate certification?
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Do I need to take the courses in a specific order?
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