About this Specialization

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Welcome to the Digital Marketing Institute’s foundational program on Social Media Marketing. The DMI is the global standard in Digital Marketing certification. Over 3.6 billion people globally are using social media in 2021. This explosive growth, coupled with the speed of innovation and adoption of mobile technologies, has fundamentally reset consumer expectations, changed how consumers make purchase decisions, and transformed how businesses must operate to support their customers. If you want to understand the forces transforming businesses today and the challenges social media marketers must overcome to cut through to engage their audience, this program will help you do so. The first course begins with the core principles of digital marketing and digital transformation before diving into the basics of social media marketing, content marketing, and digital strategy. The second course drills into social media, business strategy, and the relative strengths of key social platforms for marketers. The third course focuses on marketing using Facebook, Instagram, and Snapchat. The final course covers advertising on Twitter, LinkedIn, and YouTube, and social selling tactics to engage with today’s consumers. After completing all courses in this Specialization, you will receive a DMI x Coursera certificate, DMI’s Certified Digital Marketing Associate certification, and three months of free Power Membership to unlock your next opportunity in a community of over 130k members.
Shareable Certificate
Earn a Certificate upon completion
100% online courses
Start instantly and learn at your own schedule.
Flexible Schedule
Set and maintain flexible deadlines.
Beginner Level
Approximately 4 months to complete
Suggested pace of 3 hours/week
English
Shareable Certificate
Earn a Certificate upon completion
100% online courses
Start instantly and learn at your own schedule.
Flexible Schedule
Set and maintain flexible deadlines.
Beginner Level
Approximately 4 months to complete
Suggested pace of 3 hours/week
English

How the Specialization Works

Take Courses

A Coursera Specialization is a series of courses that helps you master a skill. To begin, enroll in the Specialization directly, or review its courses and choose the one you'd like to start with. When you subscribe to a course that is part of a Specialization, you’re automatically subscribed to the full Specialization. It’s okay to complete just one course — you can pause your learning or end your subscription at any time. Visit your learner dashboard to track your course enrollments and your progress.

Hands-on Project

Every Specialization includes a hands-on project. You'll need to successfully finish the project(s) to complete the Specialization and earn your certificate. If the Specialization includes a separate course for the hands-on project, you'll need to finish each of the other courses before you can start it.

Earn a Certificate

When you finish every course and complete the hands-on project, you'll earn a Certificate that you can share with prospective employers and your professional network.

There are 4 Courses in this Specialization

Course1

Course 1

Social Media and Digital Marketing Fundamentals

Course2

Course 2

Social Media and Social Content Strategy

Course3

Course 3

Facebook, Instagram, and Snapchat Marketing

Course4

Course 4

Twitter, LinkedIn, and YouTube Marketing

Offered by

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Digital Marketing Institute

Frequently Asked Questions

More questions? Visit the Learner Help Center.