Digital Marketing Institute
Twitter, LinkedIn, and YouTube Marketing
Digital Marketing Institute

Twitter, LinkedIn, and YouTube Marketing

This course is part of Social Media Marketing in Practice Specialization

Taught in English

Some content may not be translated

Digital Marketing Institute
Cathal Melinn

Instructors: Digital Marketing Institute

13,265 already enrolled

Included with Coursera Plus

Course

Gain insight into a topic and learn the fundamentals

4.4

(54 reviews)

|

98%

Beginner level

Recommended experience

11 hours (approximately)
Flexible schedule
Learn at your own pace

What you'll learn

  • How to use Twitter's platform and advertising features to engage with an audience in real-time

  • How to use social selling tactics and LinkedIn's B2B advertising features to engage with prospects

  • How to use video and YouTube to reach an audience

Details to know

Shareable certificate

Add to your LinkedIn profile

Assessments

15 quizzes

Course

Gain insight into a topic and learn the fundamentals

4.4

(54 reviews)

|

98%

Beginner level

Recommended experience

11 hours (approximately)
Flexible schedule
Learn at your own pace

See how employees at top companies are mastering in-demand skills

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Build your subject-matter expertise

This course is part of the Social Media Marketing in Practice Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
  • Learn new concepts from industry experts
  • Gain a foundational understanding of a subject or tool
  • Develop job-relevant skills with hands-on projects
  • Earn a shareable career certificate
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Earn a career certificate

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There are 3 modules in this course

This module begins by describing the value to digital marketers of using Twitter and by outlining the key Twitter terminology that marketers need to be familiar with. It goes on to show how to set up and customize a Twitter account, and how to take advantage of the platform’s key features. It teaches you how to use Twitter Ads Manager to run campaigns and outlines the different ad formats available on Twitter. Finally, it provides you with the knowledge to leverage Twitter Analytics to analyze and optimize your Twitter campaigns.

What's included

12 videos16 readings5 quizzes1 peer review5 discussion prompts1 plugin

This module focuses on LinkedIn and shows how you can use the platform to build and develop professional connections with your target audience. You learn how to use LinkedIn-specific features, such as Company pages and Showcase pages, to build your company presence on the platform. The module goes on to cover the different ad formats available on LinkedIn, such as Text ads, Sponsored ads, Sponsored InMails, Display ads, and Dynamic ads, and outlines best practices for advertising on the platform. Finally, it teaches you how to use analytics with LinkedIn to measure the success of your campaigns.

What's included

18 videos17 readings6 quizzes1 peer review5 discussion prompts3 plugins

This module introduces the concept of social video marketing, focusing on YouTube. It begins by outlining the benefits of incorporating social video into your marketing campaigns, and provides best practices for doing so. It then teaches you how to set up, customize, and manage a YouTube channel, and how to use the platform’s features effectively. It also teaches you how to use enhancement features to improve your video content. Finally, it provides you with the tools and knowledge you need to build an audience for your videos, and to use YouTube Analytics to measure their performance.

What's included

11 videos11 readings4 quizzes2 peer reviews3 discussion prompts3 plugins

Instructors

Instructor ratings
4.2 (18 ratings)
Digital Marketing Institute
Digital Marketing Institute
7 Courses79,887 learners

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Recommended if you're interested in Marketing

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Learner reviews

Showing 3 of 54

4.4

54 reviews

  • 5 stars

    61.11%

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    25.92%

  • 3 stars

    7.40%

  • 2 stars

    1.85%

  • 1 star

    3.70%

MI
4

Reviewed on Mar 4, 2023

WA
5

Reviewed on Oct 24, 2023

HA
5

Reviewed on Apr 6, 2023

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