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Learner Reviews & Feedback for Twitter, LinkedIn, and YouTube Marketing by Digital Marketing Institute

4.4
stars
30 ratings

About the Course

Digital Marketing Institute is the global standard in Digital Marketing Certification. Our mission is to give our students the confidence and knowledge they need to advance in their careers through this specialization. YouTube is second only to Facebook in popularity as a social network in 2021, with almost 2.3 billion active users. Twitter has introduced new fact-checking tools in response to recent controversies and remains a key platform for businesses striving to serve and engage audiences in real-time. LinkedIn is critical for B2B marketing, both for organic and paid social content distribution. If you want to better understand the ever-shifting landscape and challenges marketers face to grow and sustain brands on social, this course will help you do so. You will learn the basic principles of advertising on Twitter, LinkedIn, and YouTube. After completing this course, you will be able to: - • Apply best practices for publishing tweets and using hashtags on Twitter • Manage and optimize the performance of Twitter advertising campaigns • Build a company’s presence on LinkedIn • Measure the performance of LinkedIn advertising campaigns • Recognize the key role of social video and YouTube for online marketing • Create engaging advertising campaigns to run on YouTube This course also introduces the concepts of social selling and personal branding for B2B sales and marketing. It covers the differences between traditional and social selling and why businesses are adopting social selling tactics to engage with buyers. This is the final course in the Digital Marketing Institute’s Social Media Marketing specialization. On completion of all courses in your Specialization, you will also be awarded a Digital Marketing Institute Certified Digital Marketing Associate certification, along with three months of free Power Membership, allowing you to boost your career and unlock your next opportunity. 92% of DMI members have said their courses have had a positive impact on their careers, while 88% are now working at senior or manager level....
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1 - 7 of 7 Reviews for Twitter, LinkedIn, and YouTube Marketing

By Mahnoor M

•

Nov 23, 2021

That was amazing

By Bilgin A

•

Oct 14, 2022

perfect

By badmus a

•

May 14, 2022

great

By Syed N

•

Feb 5, 2023

good

By Jan B

•

Aug 1, 2021

I thought the course content was good, although some of the speakers were hard to understand. In addition I found peer grading to be an absurd exercize and I felt very uncomfortable giving and receiving grades as neither I nor my peers have experience with this material.

By Miracle I

•

Mar 5, 2023

For graded reviews, i always review far more than the number required and am still waiting f=to be graded and for a long time now

By Adam S

•

Feb 12, 2023

This course is less successful than the first two in the specialization. The presenters stumble a bit, there is a goo deal of repetition, and the content, most importantly, is often simply lists of things. I don't need to know which menus to use to set up my YouTube account; I can learn this on YouTube. Also importantly, there are long lists of features on the platforms with no good examples; it would really serve the course to have more specific examples, of, for example, what a Twitter card looks like and how it can be used creatively, rather than just listing it in a list of options. So, this is a functional course to get basic information, but not one that really prepares you to go out there and work in this sector. Even for a beginner course, I think DMI could do better.

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