Digital Marketing Institute
Social Media and Digital Marketing Fundamentals
Digital Marketing Institute

Social Media and Digital Marketing Fundamentals

This course is part of Social Media Marketing in Practice Specialization

Taught in English

Some content may not be translated

Digital Marketing Institute
Cathal Melinn

Instructors: Digital Marketing Institute

28,617 already enrolled

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Course

Gain insight into a topic and learn the fundamentals

4.7

(235 reviews)

|

98%

Beginner level

Recommended experience

10 hours (approximately)
Flexible schedule
Learn at your own pace

What you'll learn

  • How digital, social, and mobile technology are changing consumer behavior and expectations to present new challenges and opportunities for businesses

  • How marketers use the concepts of the Buyers Journey with digital channels to influence behavior and online purchase decisions

  • How to use the principles of content marketing to find, reach, and engage audiences and to start building brand loyalty and advocacy

Details to know

Shareable certificate

Add to your LinkedIn profile

Assessments

11 quizzes

Course

Gain insight into a topic and learn the fundamentals

4.7

(235 reviews)

|

98%

Beginner level

Recommended experience

10 hours (approximately)
Flexible schedule
Learn at your own pace

See how employees at top companies are mastering in-demand skills

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Build your subject-matter expertise

This course is part of the Social Media Marketing in Practice Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
  • Learn new concepts from industry experts
  • Gain a foundational understanding of a subject or tool
  • Develop job-relevant skills with hands-on projects
  • Earn a shareable career certificate
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Earn a career certificate

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There are 3 modules in this course

This module begins by describing how advances in technology, and changing consumer behavior and expectations present new challenges and opportunities for businesses. It describes how Digital has disrupted the way businesses sell to customers and how marketers use the customer journey model to influence purchase decisions using digital platforms, content and tools. Finally, the module identifies the opportunities that Digital presents for you and your organization, and how to capitalize on them.

What's included

9 videos8 readings4 quizzes4 discussion prompts2 plugins

This module introduces the core principles and purpose of digital marketing. It will enable you to develop clear and actionable business objectives for a digital marketing plan, to gain audience and industry insight by conducting digital research, and to prepare the foundations for a fully integrated 360 digital marketing campaign by connecting effectively with your customers and target audience.

What's included

7 videos8 readings3 quizzes2 peer reviews2 discussion prompts3 plugins

This module introduces the concept of engaging with and acquiring customers using the creation and sharing of content. It explains how to choose the right content for your customers – and how to ensure it gets seen by them. It outlines the different content formats available on social media channels and helps you identify which platform best suits your content. It also identifies best practices for scheduling your content, and equips you with the knowledge to devise and execute your own content creation strategy.

What's included

13 videos11 readings4 quizzes2 peer reviews3 discussion prompts2 plugins

Instructors

Instructor ratings
4.6 (92 ratings)
Digital Marketing Institute
Digital Marketing Institute
7 Courses79,479 learners

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Recommended if you're interested in Marketing

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4.7

235 reviews

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