This course takes a deep dive into paid advertising on social media. Learn how to start advertising on platforms like Facebook and Instagram by developing effective ads. Learn how to work with design teams by capturing the essence of your ad campaign in a creative brief, and understand how privacy policies may affect your ads. Complete the course with a project where you will produce a creative brief with assets you would deliver to a design team for your ad campaign. You’ll also create your first social media ad.
This course is part of the Meta Social Media Marketing Professional Certificate
About this Course
What you will learn
How to evaluate on which platforms to run social media ad campaigns and what makes an ad effective
How to craft compelling and effective visuals and copy for social media ads
Build an ad directly from your Facebook business page and your Instagram business account
Write a creative brief and create a social media ad
Skills you will gain
- Social Media Marketing
- Brand Management
- Campaign Management
- Ad Management
Start working towards your Bachelor's degree
Syllabus - What you will learn from this course
Introduction to Social Media Advertising
Creating Effective Ads on Social Media
Data, Privacy and Policies on Social Media
Getting Started with Advertising on Facebook and Instagram
- 5 stars87.30%
- 4 stars10.28%
- 3 stars1.49%
- 2 stars0.40%
- 1 star0.51%
TOP REVIEWS FROM FUNDAMENTALS OF SOCIAL MEDIA ADVERTISING
Thank you for your instruction! I learned so much and excited to start applying it. Your teaching style was very appreciated and it made the course very enjoyable.
Super informative. I highly recommend to newbies out there! You can't miss this. It's essential to paid advertising, which is also transferrable to all platforms.
Beautiful Course all deep concepts clearly explain wow its amazing teaching skill. A very friendly teaching style motivates me to learn more thank you very much, Dear professor, Daniel Kob.
really appreciated this course because of the way the things are explained and shown. the graphic design infact makes everything very immediate and understandable!
About the Meta Social Media Marketing Professional Certificate
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