This course takes a deep dive into paid advertising on social media. Learn how to start advertising on platforms like Facebook and Instagram by developing effective ads. Learn how to work with design teams by capturing the essence of your ad campaign in a creative brief, and understand how privacy policies may affect your ads. Complete the course with a project where you will produce a creative brief with assets you would deliver to a design team for your ad campaign. You’ll also create your first social media ad.
This course is part of the Meta Social Media Marketing Professional Certificate
About this Course
What you will learn
How to evaluate on which platforms to run social media ad campaigns and what makes an ad effective
How to craft compelling and effective visuals and copy for social media ads
Build an ad directly from your Facebook business page and your Instagram business account
Write a creative brief and create a social media ad
Skills you will gain
- Social Media Marketing
- Brand Management
- Campaign Management
- Ad Management
Start working towards your Bachelor's degree
Syllabus - What you will learn from this course
Introduction to Social Media Advertising
Creating Effective Ads on Social Media
Data, Privacy and Policies on Social Media
Getting Started with Advertising on Facebook and Instagram
- 5 stars87.14%
- 4 stars10.38%
- 3 stars1.51%
- 2 stars0.39%
- 1 star0.56%
TOP REVIEWS FROM FUNDAMENTALS OF SOCIAL MEDIA ADVERTISING
Great course. I learned a lot and I appreciate how detailed it was. I am glad we had an opportunity to write our own creative brief and that it's not only theoretical but practical also.
A lot of information but important and well organized. Find the Coursera website poorly organized. The Forums and Discussions are ridiculous as many posts and requests are month's old.
Instructor was very clear and informative. The topics were interesting but maybe a little superficial. I am hoping there is more detail in the upcoming courses.
Need print outs in resources of the info covered in the videos! (Not its captioning but like, when they put a hart up in the video, would be great if we could download those via the resources tab!)
About the Meta Social Media Marketing Professional Certificate
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