Meta
Fundamentals of Social Media Advertising
Meta

Fundamentals of Social Media Advertising

This course is part of Meta Social Media Marketing Professional Certificate

Taught in English

Some content may not be translated

Daniel Kob

Instructor: Daniel Kob

91,743 already enrolled

Included with Coursera Plus

Course

Gain insight into a topic and learn the fundamentals

4.8

(2,206 reviews)

|

98%

Beginner level
No prior experience required
Flexible schedule
Learn at your own pace

What you'll learn

  • How to evaluate on which platforms to run social media ad campaigns and what makes an ad effective

  • How to craft compelling and effective visuals and copy for social media ads

  • Build an ad directly from your Facebook business page and your Instagram business account

  • Write a creative brief and create a social media ad

Details to know

Shareable certificate

Add to your LinkedIn profile

Course

Gain insight into a topic and learn the fundamentals

4.8

(2,206 reviews)

|

98%

Beginner level
No prior experience required
Flexible schedule
Learn at your own pace

See how employees at top companies are mastering in-demand skills

Placeholder

Build your Marketing expertise

This course is part of the Meta Social Media Marketing Professional Certificate
When you enroll in this course, you'll also be enrolled in this Professional Certificate.
  • Learn new concepts from industry experts
  • Gain a foundational understanding of a subject or tool
  • Develop job-relevant skills with hands-on projects
  • Earn a shareable career certificate from Meta
Placeholder
Placeholder

Earn a career certificate

Add this credential to your LinkedIn profile, resume, or CV

Share it on social media and in your performance review

Placeholder

Recommended if you're interested in Marketing

Why people choose Coursera for their career

Felipe M.
Learner since 2018
"To be able to take courses at my own pace and rhythm has been an amazing experience. I can learn whenever it fits my schedule and mood."
Jennifer J.
Learner since 2020
"I directly applied the concepts and skills I learned from my courses to an exciting new project at work."
Larry W.
Learner since 2021
"When I need courses on topics that my university doesn't offer, Coursera is one of the best places to go."
Chaitanya A.
"Learning isn't just about being better at your job: it's so much more than that. Coursera allows me to learn without limits."

Learner reviews

Showing 3 of 2206

4.8

2,206 reviews

  • 5 stars

    87.02%

  • 4 stars

    10.13%

  • 3 stars

    1.80%

  • 2 stars

    0.36%

  • 1 star

    0.67%

S
5

Reviewed on Aug 8, 2022

MN
5

Reviewed on Aug 1, 2022

PK
5

Reviewed on Dec 19, 2020

New to Marketing? Start here.

Placeholder

Open new doors with Coursera Plus

Unlimited access to 7,000+ world-class courses, hands-on projects, and job-ready certificate programs - all included in your subscription

Advance your career with an online degree

Earn a degree from world-class universities - 100% online

Join over 3,400 global companies that choose Coursera for Business

Upskill your employees to excel in the digital economy

Frequently asked questions