This course is part of the Meta Social Media Marketing Professional Certificate

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1,732 ratings

Daniel Kob

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Part of the Bachelor of Applied Arts and Sciences degree
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Meta Social Media Marketing Professional CertificateMeta

About this Course

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This course takes a deep dive into paid advertising on social media. Learn how to start advertising on platforms like Facebook and Instagram by developing effective ads. Learn how to work with design teams by capturing the essence of your ad campaign in a creative brief, and understand how privacy policies may affect your ads. Complete the course with a project where you will produce a creative brief with assets you would deliver to a design team for your ad campaign. You’ll also create your first social media ad. 
By the end of this course you will be able to:
• Determine why and when to invest in paid advertising on social media 
• Understand the anatomy of a social media ad and how they differ from organic posts
• Evaluate on which platforms to run social media ad campaigns and what makes an ad effective
• Craft compelling and effective visuals and copy for social media ads
• Learn how to collaborate effectively with others through creative briefs
• Build foundational understanding for data, data-based advertising and privacy protection
• Build an ad directly from your Facebook Business Page and your Instagram Business Account
• Use Instagram Stories Ads effectively to connect with customers
• Write a creative brief and create a social media ad

This course is intended for people who want to learn how to create and manage ads on social media. Learners don't need marketing experience, but they have basic internet navigation skills and are eager to participate and connect in social media.  Having a Facebook or Instagram account helps and ideally learners have already completed course 1 (Introduction to Social Media Marketing) and 2 (Social Media Management) in this program.

Flexible deadlines

Reset deadlines in accordance to your schedule.

Shareable Certificate

Earn a Certificate upon completion

100% online

Start instantly and learn at your own schedule.

Coursera Labs

Includes hands on learning projects.

Learn more about Coursera Labs

Course 3 of 6 in the

Meta Social Media Marketing Professional Certificate

Beginner Level

Approx. 9 hours to complete

English

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What you will learn

How to evaluate on which platforms to run social media ad campaigns and what makes an ad effective
How to craft compelling and effective visuals and copy for social media ads
Build an ad directly from your Facebook business page and your Instagram business account
Write a creative brief and create a social media ad

Skills you will gain

Social Media Marketing
Brand Management
Campaign Management
Ad Management

Flexible deadlines

Reset deadlines in accordance to your schedule.

Shareable Certificate

Earn a Certificate upon completion

100% online

Start instantly and learn at your own schedule.

Coursera Labs

Includes hands on learning projects.

Learn more about Coursera Labs

Course 3 of 6 in the

Meta Social Media Marketing Professional Certificate

Beginner Level

Approx. 9 hours to complete

English

Could your company benefit from training employees on in-demand skills?

Try Coursera for Business

Instructor

Instructor rating

4.81/5 (600 Ratings)

Daniel Kob

Marketing Leader & Entrepreneur

87,185 Learners

8 Courses

Offered by

Start working towards your Bachelor's degree

This course is part of the 100% online Bachelor of Applied Arts and Sciences from Meta. If you are admitted to the full program, your courses count towards your degree learning.

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Syllabus - What you will learn from this course

Content Rating98%(11,526 ratings)

Week1

Week 1

3 hours to complete

Introduction to Social Media Advertising

3 hours to complete

13 videos (Total 52 min), 6 readings, 2 quizzes

13 videos

Introduction to the Facebook Social Media Marketing Professional Certificate6mFundamentals of Social Media Advertising Overview3mIntroduction to Daniel Kob1mCareers in Digital Marketing5mIntroduction to Social Media Advertising Overview1mWhy and When to Pay for Ads2mOrganic Posts vs. Paid Ads5mOrganic Posts vs. Paid Ads on Facebook and Instagram5mAd Formats on Popular Social Media Platforms5mThe Five Components of a Social Media Ad5mAnatomy of a Facebook and Instagram Ad3mEvaluating the Effectiveness of an Ad4mIntroduction to Social Media Advertising Conclusion1m

6 readings

Fundamentals of Social Media Advertising Course Syllabus10mHow to Be Successful in This Course10mProfessional Certificate Job Search Resources Overview10mUser Interface Note: Professional Certificate Content10mCommunity Guidelines10mOverview of Ad Formats on Different Social Media Platforms20m

2 practice exercises

Why, When and Where to Advertise Practice Quiz10mIntroduction to Social Media Advertising Quiz20m

Week2

Week 2

3 hours to complete

Creating Effective Ads on Social Media

3 hours to complete

7 videos (Total 38 min), 3 readings, 2 quizzes

7 videos

Creating Effective Ads on Social Media Overview1mHow Your Business Goals Determine Your KPIs5mTips for Sourcing and Creating Ad Visuals6mWriting Effective Copy for Your Ad8mCollaborating with Internal and External Teams5mWorking with Creative Briefs8mCreating Effective Ads on Social Media Conclusion2m

3 readings

Tools for Creating Effective Visuals10mTools to Employ for Effective Copy10mCreative Brief Worksheet30m

2 practice exercises

Designing and Writing Effective Ads Practice Quiz10mCreating Effective Ads on Social Media Quiz30m

Week3

Week 3

1 hour to complete

Data, Privacy and Policies on Social Media

1 hour to complete

10 videos (Total 32 min)

10 videos

Data, Privacy and Policies on Social Media Introduction1mData-Based Advertising3mHow Data is Collected Online2mDifferent Data Formats5mWho Collects and Stores Data?3mIntro to Data Protection Policies1mGovernment Regulations: GDPR, CCPA & COPPA5mIndustry Self-Regulation3mCompany Data Policies2mData, Privacy and Policies on Social Media Conclusion1m

2 practice exercises

The Role of Data in Social Media Advertising Practice Quiz10mData, Privacy and Policies on Social Media Quiz20m

Week4

Week 4

1 hour to complete

Getting Started with Advertising on Facebook and Instagram

1 hour to complete

9 videos (Total 30 min), 1 reading, 2 quizzes

9 videos

Getting Started with Advertising on Facebook and Instagram Overview1mCase Study: Charleston Gourmet Burger Company3mBuild an Ad from Your Facebook Business Page4mChoose the Ad Objective for Your Business Goal2mCase Study: Blooms France2mBuild an Ad from Your Instagram Business Account4mInstagram Stories Ads3mCreative Tips for Ads in Stories5mGetting Started with Advertising on Facebook and Instagram Conclusion1m

1 reading

Types of Facebook Ads You Can Create Directly from Your Page10m

2 practice exercises

First Steps of Advertising on Facebook Practice Quiz10mGetting Started with Advertising on Facebook and Instagram Quiz20m

Reviews

4.8

455 reviews

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TOP REVIEWS FROM FUNDAMENTALS OF SOCIAL MEDIA ADVERTISING

by JCFeb 8, 2022

Thanks for the wholesome experience in which I have learned a lot..Great learning I can recommend this course for those who are serious in their study as a Facebook Digital Marketer..

by JJOct 30, 2020

This module has a lot of technical information but it enlightens me on FB & IG ad, creative brief as well as the data collection, protection and policies. Fabulous! Love it!

by JIOct 15, 2020

The quality of the specialization on coursera exceeds my expectations. Each of these have been very interesting and motivational. I'm sure to break into a new world of work with this.

by PKDec 19, 2020

There's definitely more to Social Media Advertising than just hitting that Promote button! This is a great course. Well on mu way to be coming a pro social media manager.

View all reviews

About the Meta Social Media Marketing Professional Certificate

Want to turn your passion for social media into a career? In this program, you’ll learn how to create a social media presence on Facebook and Instagram that people want to follow! Social media marketing jobs are amongst the most in-demand skills for organizations of all sizes. Whether you’re completely new to digital marketing or you’ve been tinkering with social media platforms for your own business, you’ve come to the right place. This six-course program designed by experts at Meta and Aptly will provide an introduction to digital marketing and all the major social media platforms such as Facebook, Instagram, LinkedIn, YouTube, TikTok and more to prepare you with the skills and tools needed to grow an engaging social community and run effective social media advertising.

Upon successful completion of the program, you’ll: Get exclusive access to the Meta Career Programs Job Board—a job search platform that connects you with 200+ employers who have committed to sourcing talent through Meta’s certificate programs, as well as career support resources to help you with your job search. Earn both a Professional Certificate and the Meta Digital Marketing Associate Certification, showcasing your skills in social media marketing and the use of Meta Ads Manager to potential employers. The Professional Certificate is now ACE® recommended. You can learn more here. This specialization is also offered in Arabic, Portuguese, and Spanish.

Frequently Asked Questions

When will I have access to the lectures and assignments?
Access to lectures and assignments depends on your type of enrollment. If you take a course in audit mode, you will be able to see most course materials for free. To access graded assignments and to earn a Certificate, you will need to purchase the Certificate experience, during or after your audit. If you don't see the audit option:
The course may not offer an audit option. You can try a Free Trial instead, or apply for Financial Aid.
The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
What will I get if I subscribe to this Certificate?
When you enroll in the course, you get access to all of the courses in the Certificate, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.
Can I receive university credit for completing this course?
It is possible to receive university credit for completing the entire Meta Social Media Marketing Professional Certificate. You can earn up to 2 college credits at participating colleges and universities nationwide for completing the certificate, because The Meta Social Media Marketing Professional Certificate is now ACE® recommended. We’ll share on how you can share proof of completion to your school once you complete the certificate program. Please note that the decision to accept specific credit recommendations is up to each institution and is not guaranteed. Read more about ACE Credit College & University Partnerships here.

More questions? Visit the Learner Help Center.

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Fundamentals of Social Media Advertising

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