About this Course

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Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Flexible deadlines
Reset deadlines in accordance to your schedule.
Beginner Level
Approx. 9 hours to complete
English

Skills you will gain

Social Media MarketingBrand ManagementCampaign ManagementAd Management
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Flexible deadlines
Reset deadlines in accordance to your schedule.
Beginner Level
Approx. 9 hours to complete
English

Offered by

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Facebook

Syllabus - What you will learn from this course

Week
1

Week 1

3 hours to complete

Introduction to Social Media Advertising

3 hours to complete
13 videos (Total 52 min), 5 readings, 2 quizzes
13 videos
Fundamentals of Social Media Advertising Overview3m
Introduction to Daniel Kob1m
Careers in Digital Marketing5m
Introduction to Social Media Advertising Overview1m
Why and When to Pay for Ads2m
Organic Posts vs. Paid Ads5m
Organic Posts vs. Paid Ads on Facebook and Instagram5m
Ad Formats on Popular Social Media Platforms5m
The Five Components of a Social Media Ad5m
Anatomy of a Facebook and Instagram Ad3m
Evaluating the Effectiveness of an Ad4m
Introduction to Social Media Advertising Conclusion1m
5 readings
Fundamentals of Social Media Advertising Course Syllabus10m
How to Be Successful in This Course10m
Professional Certificate Job Search Resources Overview10m
Community Guidelines10m
Overview of Ad Formats on Different Social Media Platforms20m
2 practice exercises
Why, When and Where to Advertise Practice Quiz10m
Introduction to Social Media Advertising Quiz20m
Week
2

Week 2

2 hours to complete

Creating Effective Ads on Social Media

2 hours to complete
7 videos (Total 38 min), 3 readings, 2 quizzes
7 videos
How Your Business Goals Determine Your KPIs5m
Tips for Sourcing and Creating Ad Visuals6m
Writing Effective Copy for Your Ad8m
Collaborating with Internal and External Teams5m
Working with Creative Briefs8m
Creating Effective Ads on Social Media Conclusion2m
3 readings
Tools for Creating Effective Visuals10m
Tools to Employ for Effective Copy10m
Creative Brief Worksheet30m
2 practice exercises
Designing and Writing Effective Ads Practice Quiz10m
Creating Effective Ads on Social Media Quiz20m
Week
3

Week 3

1 hour to complete

Data, Privacy and Policies on Social Media

1 hour to complete
10 videos (Total 32 min)
10 videos
Data-Based Advertising3m
How Data is Collected Online2m
Different Data Formats5m
Who Collects and Stores Data?3m
Intro to Data Protection Policies1m
Government Regulations: GDPR, CCPA & COPPA5m
Industry Self-Regulation3m
Company Data Policies2m
Data, Privacy and Policies on Social Media Conclusion1m
2 practice exercises
The Role of Data in Social Media Advertising Practice Quiz10m
Data, Privacy and Policies on Social Media Quiz20m
Week
4

Week 4

1 hour to complete

Getting Started with Advertising on Facebook and Instagram

1 hour to complete
9 videos (Total 30 min), 1 reading, 2 quizzes
9 videos
Case Study: Charleston Gourmet Burger Company3m
Build an Ad from Your Facebook Business Page4m
Choose the Ad Objective for Your Business Goal2m
Case Study: Blooms France2m
Build an Ad from Your Instagram Business Account4m
Instagram Stories Ads3m
Creative Tips for Ads in Stories5m
Getting Started with Advertising on Facebook and Instagram Conclusion1m
1 reading
Types of Facebook Ads You Can Create Directly from Your Page10m
2 practice exercises
First Steps of Advertising on Facebook Practice Quiz10m
Getting Started with Advertising on Facebook and Instagram Quiz20m

About the Facebook Social Media Marketing Professional Certificate

Facebook Social Media Marketing

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