This course takes a deep dive into paid advertising on social media. Learn how to start advertising on platforms like Facebook and Instagram by developing effective ads. Learn how to work with design teams by capturing the essence of your ad campaign in a creative brief, and understand how privacy policies may affect your ads. Complete the course with a project where you will produce a creative brief with assets you would deliver to a design team for your ad campaign. You’ll also create your first social media ad.
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About this Course
What you will learn
How to evaluate on which platforms to run social media ad campaigns and what makes an ad effective
How to craft compelling and effective visuals and copy for social media ads
Build an ad directly from your Facebook business page and your Instagram business account
Write a creative brief and create a social media ad
Skills you will gain
Offered by

Facebook builds technologies that help people connect with friends and family, find communities, and grow businesses. On successful completion of the Facebook Social Media Marketing Certificate, you'll instantly have a personal portfolio of work to showcase your talents to prospective digital marketing employers.
Syllabus - What you will learn from this course
Introduction to Social Media Advertising
In week 1, you will learn why and when you should invest in paid advertising as well as the five components that make up a paid social media ad.
Creating Effective Ads on Social Media
In week 2, you will learn how to create an effective social media ad both independently and with either an external or internal team.
Data, Privacy and Policies on Social Media
This week you will learn what data-based advertising is, common data formats, and how data is collected. You will also learn about user privacy, how it is protected, and rules advertisers must adhere to.
Getting Started with Advertising on Facebook and Instagram
This week you will learn how to build an ad campaign from your Facebook Business Page and how to create a campaign from your Instagram Business Account and in your Instagram Stories.
Reviews
TOP REVIEWS FROM FUNDAMENTALS OF SOCIAL MEDIA ADVERTISING
Beautiful Course all deep concepts clearly explain wow its amazing teaching skill. A very friendly teaching style motivates me to learn more thank you very much, Dear professor, Daniel Kob.
I love all the videos presentations and all the quizzes. However, some reading concepts are confusion and I could not find the right answer after I watched it over and over in the quizzes.
The quality of the specialization on coursera exceeds my expectations. Each of these have been very interesting and motivational. I'm sure to break into a new world of work with this.
I liked the course. I would like to point out that the explanation of advertisers and publishers was very good! I think when we review the assignments the note range should be wider.
About the Facebook Social Media Marketing Professional Certificate
Whether you’ve been tinkering with social media platforms for your business already or are completely new to the field of digital marketing, you’ve come to the right place. This six-course program, developed by digital marketing experts at Aptly together with Facebook marketers, includes industry-relevant curriculum designed to prepare you for an entry-level role in social media marketing.

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