This social media marketing course equips you with the skills to build, optimize, and scale your brand across major social platforms. Begin with foundational concepts, including brand management, buyer personas, storytelling, content planning, and key social media metrics, supported by real-world case studies from Nike, KFC, and Starbucks.
Social Media Marketing
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Social Media Marketing
This course is part of Social Media Marketing and Brand Advocacy Specialization
Instructor: Priyanka Mehta
2,416 already enrolled
Included with
Gain insight into a topic and learn the fundamentals.
11 reviews
Beginner level
Recommended experience
1 week to complete
at 10 hours a week
Flexible schedule
Learn at your own pace
What you'll learn
Develop targeted strategies for Facebook, Instagram, YouTube, LinkedIn, X, and Pinterest
Create engaging content and high-performing ads tailored to each platform
Track metrics, analyze audience behavior, and refine campaigns with data
Build and manage end-to-end social media campaigns using tools and calendars
Skills you'll gain
- Brand Management
- Branding
- Performance Analysis
- Content Scheduling
- Target Audience
- Social Media
- Campaign Management
- Social Media Management
- Social Media Campaigns
- Social Media Analytics
- Content Performance Analysis
- Performance Measurement
- Social Media Content
- Brand Strategy
- Social Media Marketing
- Social Media Strategy
- Content Creation
- Campaign Planning
Tools you'll learn
Details to know
Shareable certificate
Add to your LinkedIn profile
Taught in English
91%
of learners achieved a positive career outcome
See how employees at top companies are mastering in-demand skills
Build your subject-matter expertise
This course is part of the Social Media Marketing and Brand Advocacy Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
- Learn new concepts from industry experts
- Gain a foundational understanding of a subject or tool
- Develop job-relevant skills with hands-on projects
- Earn a shareable career certificate
There are 2 modules in this course
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