Simplilearn
Social Media Marketing and Brand Advocacy Specialization
Simplilearn

Social Media Marketing and Brand Advocacy Specialization

Master Behavioral Marketing & RACE Framework Skill

Included with Coursera Plus

Get in-depth knowledge of a subject
Beginner level

Recommended experience

1 month
at 10 hours a week
Flexible schedule
Learn at your own pace
Get in-depth knowledge of a subject
Beginner level

Recommended experience

1 month
at 10 hours a week
Flexible schedule
Learn at your own pace

What you'll learn

  • Understand social media trends, types, personalization, and analytics.

  • Create buyer personas, set goals, and optimize Facebook/Instagram pages.

  • Develop effective social media ad campaigns using the RACE Framework.

  • Enhance engagement, conversions, and retention; leverage YouTube/LinkedIn.

Details to know

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Taught in English
Recently updated!

November 2024

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  • Master a subject or tool with hands-on projects
  • Develop a deep understanding of key concepts
  • Earn a career certificate from Simplilearn
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Specialization - 3 course series

Behavioral Marketing

Course 17 hours

What you'll learn

  • Understand types, personalization, and analytics in behavioral marketing.

  • Create buyer personas and set strategic goals.

  • Enhance engagement, conversions, and ROI using the RACE Framework.

  • Improve retention and lifetime value through CLM techniques.

Skills you'll gain

Category: Social Media Marketing
Category: Customer Lifecycle Management (CLM)
Category: Behavioral Marketing
Category: RACE Framework
Category: Digital Marketing

Social Media Marketing

Course 212 hours

What you'll learn

  • Understand social media trends and their impact on brand and customer engagement.

  • Create and optimize Facebook and Instagram business pages.

  • Develop and implement effective social media ad campaigns.

  • Leverage YouTube and LinkedIn for marketing and brand building.

Skills you'll gain

Category: Social Media Marketing
Category: LinkedIn marketing
Category: YouTube marketing
Category: Pinterest marketing
Category: Brand management
Category: Brand Management
Category: Twitter marketing

Digital Marketing Landscape

Course 310 hours

What you'll learn

  • Understand digital marketing fundamentals, history, and key channels.

  • Differentiate between digital and traditional marketing, and evaluate their ROI.

  • Implement the 4Ps, SAVE Framework, and use Mintzberg's 5Ps with PESTLE and SWOT.

  • Leverage technology in marketing communications, and analyze influencer and video marketing.

Skills you'll gain

Category: ROI analysis
Category: Digital Marketing Strategy
Category: Voice Search Optimization
Category: UI and UX Design Strategy
Category: Influencer and Video Marketing

Instructor

Simplilearn Instructor
Simplilearn
9 Courses469 learners

Offered by

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