This module surveys the major social platforms, introduces paid social formats and budgeting, and shows how AI and workflow tools accelerate planning and production. Learners leave with a multi-platform plan and an AI-augmented workflow.

This module focuses on organic Facebook reach, page design, posting strategy, and community engagement. Learners will set up a polished page, publish strategic content, and build a responsive community.

This module is a full Facebook Ads program: structure, audiences, bidding, pixel and tracking, advanced campaign types, strategy, business manager, and policies. Learners will plan, build, optimize, and stay compliant on Facebook Ads.

This module surveys the social media tool ecosystem for managing, engaging, advertising, analyzing, and selling, then integrates ChatGPT into Meta Ads workflows. Learners will assemble a tool stack that fits their use case.

This module is a complete LinkedIn Ads program: ad formats, bidding, audience templates, conversion tracking, retargeting, and reporting. Learners will plan and run B2B-focused campaigns end to end.

This module covers paid advertising on the high-velocity visual platforms: TikTok, X, Pinterest, and Snap. Learners will set up business accounts, build creative, target audiences, and analyze results on each platform.

This module focuses on community-led platforms where context and conversation matter most: Quora, Reddit, and ShareChat. Learners will plan campaigns that respect each community and close out the course with a clear next-step plan.