This course lays the foundation of social media marketing. You’ll learn what social media marketing entails, including the history and the different social media channels that exist. You’ll learn how to select a social media channel that fits your needs, set goals and success metrics, and determine who your target audience is.
This course is part of the Meta Social Media Marketing Professional Certificate
About this Course
Could your company benefit from training employees on in-demand skills?
Try Coursera for BusinessWhat you will learn
Understand the landscape of traditional, digital, and social media marketing
Understand the major social media platforms, how they function, and what role they play in marketing
Create SMART goals, identify KPIs, and define your target audience and their customer journey
Choose the right social media platforms and learn how to create social media policies
Skills you will gain
- Social Media Marketing
- Marketing
- Digital Marketing
- Social Media Marketing Strategy
Could your company benefit from training employees on in-demand skills?
Try Coursera for BusinessOffered by
Start working towards your Bachelor's degree
Syllabus - What you will learn from this course
The Social Media Landscape
Social Media Platforms Overview
Goals and Planning for Success
Understand Your Audience
Reviews
- 5 stars88.36%
- 4 stars9.53%
- 3 stars1.21%
- 2 stars0.23%
- 1 star0.64%
TOP REVIEWS FROM INTRODUCTION TO SOCIAL MEDIA MARKETING
Anke is just awesome! Her way of teaching the course keeps me engaged and eager to learn more. All the materials were explained in a clear, concise and and easy to follow ways. Really a great content!
This course is amazing! It gives me a new perspective of using social media, makes me know the power of social media, and teach me how to use social media for marketing purpose.
Thank you Mrs. Anke
The Introduction to Social Media Marketing course was very well presented. The information was broke down into digestable parts and easy to follow. Anke does a great job presenting the information.
I am very happy to complete this course. I found this course best for businesses and also for marketers. I am very thankful to the staff of courseera who made such a great platform for the learner
About the Meta Social Media Marketing Professional Certificate

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