This course lays the foundation of social media marketing. You’ll learn what social media marketing entails, including the history and the different social media channels that exist. You’ll learn how to select a social media channel that fits your needs, set goals and success metrics, and determine who your target audience is.
This course is part of the Meta Social Media Marketing Professional Certificate
About this Course
What you will learn
Understand the landscape of traditional, digital, and social media marketing
Understand the major social media platforms, how they function, and what role they play in marketing
Create SMART goals, identify KPIs, and define your target audience and their customer journey
Choose the right social media platforms and learn how to create social media policies
Skills you will gain
- Social Media Marketing
- Digital Marketing
- Social Media Marketing Strategy
Start working towards your Bachelor's degree
Syllabus - What you will learn from this course
The Social Media Landscape
Social Media Platforms Overview
Goals and Planning for Success
Understand Your Audience
- 5 stars88.35%
- 4 stars9.53%
- 3 stars1.21%
- 2 stars0.24%
- 1 star0.64%
TOP REVIEWS FROM INTRODUCTION TO SOCIAL MEDIA MARKETING
I loved going over the first couple weeks into the course, but I truly have loved the last 3 weeks as they have really opened my perspective on how I will go about building my brand. Thank you so much
very nice and informative course for the beginers but i have one suggestion kindly provide the material in PDF format too becuace whenever learner want to recall the conetent he can revise and review
I am very happy to complete this course. I found this course best for businesses and also for marketers. I am very thankful to the staff of courseera who made such a great platform for the learner
The Introduction to Social Media Marketing course was very well presented. The information was broke down into digestable parts and easy to follow. Anke does a great job presenting the information.
About the Meta Social Media Marketing Professional Certificate
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