This course lays the foundation of social media marketing. You’ll learn what social media marketing entails, including the history and the different social media channels that exist. You’ll learn how to select a social media channel that fits your needs, set goals and success metrics, and determine who your target audience is.
This course is part of the Meta Social Media Marketing Professional Certificate
About this Course
Could your company benefit from training employees on in-demand skills?
Try Coursera for BusinessWhat you will learn
Understand the landscape of traditional, digital, and social media marketing
Understand the major social media platforms, how they function, and what role they play in marketing
Create SMART goals, identify KPIs, and define your target audience and their customer journey
Choose the right social media platforms and learn how to create social media policies
Skills you will gain
- Social Media Marketing
- Marketing
- Digital Marketing
- Social Media Marketing Strategy
Could your company benefit from training employees on in-demand skills?
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Start working towards your Bachelor's degree
Syllabus - What you will learn from this course
The Social Media Landscape
Social Media Platforms Overview
Goals and Planning for Success
Understand Your Audience
Reviews
- 5 stars88.34%
- 4 stars9.55%
- 3 stars1.21%
- 2 stars0.23%
- 1 star0.64%
TOP REVIEWS FROM INTRODUCTION TO SOCIAL MEDIA MARKETING
The course is extremely helpful and is taught in a very engaging way. Anke is a superb instructor who believes in clearing the concepts through real-life examples, making learning easy and effective.
The Introduction to Social Media Marketing course was very well presented. The information was broke down into digestable parts and easy to follow. Anke does a great job presenting the information.
I learned a lot about the basics which encouraged me to do more reading and research on course material subjects that impacts the overall learning experience and knowledge that I find very valuable.
It's a great course, throughout the course I learned so many new things about Digital Marketing. And I am looking forward to learning many more things in the remaining courses of this specialization.
About the Meta Social Media Marketing Professional Certificate

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