This course is part of the Meta Social Media Marketing Professional Certificate

4.8
stars
10,818 ratings

Anke Audenaert

303,660 already enrolled

Offered By

Part of the Bachelor of Applied Arts and Sciences degree
Learn More

Meta Social Media Marketing Professional CertificateMeta

About this Course

1,170,463 recent views

This course lays the foundation of social media marketing. You’ll learn what social media marketing entails, including the history and the different social media channels that exist. You’ll learn how to select a social media channel that fits your needs, set goals and success metrics, and determine who your target audience is.
By the end of this course, you will be able to: 
• Understand the landscape of traditional, digital, and social media marketing
• Understand how to become certified as a Digital Marketing Associate 
• Understand the major social media platforms, how they function, and what role they play in marketing
• Create SMART goals and identify KPIs
• Define your target audience and their customer journey
• Choose the right social media platforms and learn how to create social media policies

Whatever level of knowledge you start with, this course will help you build a solid foundation for social media marketing and gain applicable skills that will allow you to make your social media marketing efforts more successful and noticeable.

Learners don't need marketing experience, but should have basic internet navigation skills and be eager to participate and connect in social media.  Learners must have a Facebook account and an Instagram account helps.

Flexible deadlines

Reset deadlines in accordance to your schedule.

Shareable Certificate

Earn a Certificate upon completion

100% online

Start instantly and learn at your own schedule.

Coursera Labs

Includes hands on learning projects.

Learn more about Coursera Labs

Course 1 of 6 in the

Meta Social Media Marketing Professional Certificate

Beginner Level

Approx. 15 hours to complete

English

Could your company benefit from training employees on in-demand skills?

Try Coursera for Business

What you will learn

Understand the landscape of traditional, digital, and social media marketing
Understand the major social media platforms, how they function, and what role they play in marketing
Create SMART goals, identify KPIs, and define your target audience and their customer journey
Choose the right social media platforms and learn how to create social media policies

Skills you will gain

Social Media Marketing
Marketing
Digital Marketing
Social Media Marketing Strategy

Flexible deadlines

Reset deadlines in accordance to your schedule.

Shareable Certificate

Earn a Certificate upon completion

100% online

Start instantly and learn at your own schedule.

Coursera Labs

Includes hands on learning projects.

Learn more about Coursera Labs

Course 1 of 6 in the

Meta Social Media Marketing Professional Certificate

Beginner Level

Approx. 15 hours to complete

English

Could your company benefit from training employees on in-demand skills?

Try Coursera for Business

Instructor

Instructor rating

4.89/5 (5,199 Ratings)

Anke Audenaert

CEO & Co-Founder Aptly, Adj. Professor, UCLA Anderson School of Management

400,981 Learners

25 Courses

Offered by

Start working towards your Bachelor's degree

This course is part of the 100% online Bachelor of Applied Arts and Sciences from Meta. If you are admitted to the full program, your courses count towards your degree learning.

Learn More

See how employees at top companies are mastering in-demand skills

Learn more about Coursera for Business

Syllabus - What you will learn from this course

Content Rating99%(85,523 ratings)

Week1

Week 1

4 hours to complete

The Social Media Landscape

4 hours to complete

14 videos (Total 75 min), 8 readings, 3 quizzes

14 videos

Introduction to the Facebook Social Media Marketing Professional Certificate6mIntroduction to Anke Audenaert2mIntroduction to Social Media Marketing Overview3mCareers in Digital Marketing5mThe Social Media Landscape Overview37sIntroduction to Marketing7mIntroduction to Digital Marketing7mIntroduction to Social Media Marketing9mSocial Media and Business6mSocial Media and Non-Profits6mCategorizing Social Media5mThe History of Facebook6mFacebook Products Overview4mThe Social Media Landscape Conclusion2m

8 readings

About Professional Certificate Surveys5mIntroduction to Social Media Marketing Course Syllabus10mHow to Be Successful in This Course10mProfessional Certificate Job Search Resources Overview10mUser Interface Note: Professional Certificate Content10mCommunity Guidelines10mHow to Create Social Media Accounts for Your Business30mRecap of the History of Facebook10m

2 practice exercises

Social Media for Business Practice Quiz10mThe Social Media Landscape Quiz5m

Week2

Week 2

3 hours to complete

Social Media Platforms Overview

3 hours to complete

13 videos (Total 120 min), 2 readings, 2 quizzes

13 videos

Social Media Platforms Overview1mUse Facebook to Connect People and Businesses10mEngage and Entertain with Video on YouTube8mMake Connections on WhatsApp and Messenger10mConnect, Engage and Transact with WeChat11mFind People that Care about What You Do on Instagram12mBuild Professional Connections on LinkedIn10mUse Short Video to Connect on TikTok11mBoost Your Messaging Game With Snapchat10mJoin the Conversation on Twitter11mShowcase Your Products and Services on Pinterest 8mConnect on Niche Interests on Social10mSocial Media Platforms Conclusion1m

2 readings

Start Here: Some Videos Are Optional10mThe Major Social Media Platforms30m

2 practice exercises

Social Media Platforms Part I Practice Quiz10mSocial Media Platforms Overview Quiz20m

Week3

Week 3

3 hours to complete

Goals and Planning for Success

3 hours to complete

6 videos (Total 21 min), 3 readings, 3 quizzes

6 videos

Goals and Planning for Success Overview1mWhat are Marketing Goals and Why Do you Need them? 3mEstablishing SMART Goals for Your Marketing7mWhat are KPIs and Why Do you Need them? 3mSetting KPIs for Your Marketing5mGoals and Planning for Success Conclusion36s

3 readings

Preparing For Your SMART Goal and KPIs Project20mSMART Goal Worksheet20mKey Performance Indicators Worksheet20m

2 practice exercises

How to Set Your Marketing Goals Practice Quiz10mGoals and Planning for Success Quiz15m

Week4

Week 4

4 hours to complete

Understand Your Audience

4 hours to complete

6 videos (Total 32 min), 4 readings, 3 quizzes

6 videos

Understand Your Audience Overview55sWhat Is a Target Audience and Why Do You Need One?5mDefining your Target Audience9mWhat is a Customer Journey and Why Do You Need One? 8mMapping your Customer's Journey7mUnderstand Your Audience Conclusion1m

4 readings

How to Define Your Target Audience2mTarget Audience Worksheet20mCustomer Journey Examples10mCustomer Journey Worksheet20m

2 practice exercises

Define Your Target Audience Practice Quiz30mUnderstand Your Audience Quiz10m

Reviews

4.8

3450 reviews

5 stars
88.34%
4 stars
9.55%
3 stars
1.21%
2 stars
0.23%
1 star
0.64%

TOP REVIEWS FROM INTRODUCTION TO SOCIAL MEDIA MARKETING

by RCMay 6, 2021

The course is extremely helpful and is taught in a very engaging way. Anke is a superb instructor who believes in clearing the concepts through real-life examples, making learning easy and effective.

by TSMar 29, 2022

The Introduction to Social Media Marketing course was very well presented. The information was broke down into digestable parts and easy to follow. Anke does a great job presenting the information.

by JAJan 30, 2023

I learned a lot about the basics which encouraged me to do more reading and research on course material subjects that impacts the overall learning experience and knowledge that I find very valuable.

by NAMar 27, 2022

It's a great course, throughout the course I learned so many new things about Digital Marketing. And I am looking forward to learning many more things in the remaining courses of this specialization.

View all reviews

About the Meta Social Media Marketing Professional Certificate

Want to turn your passion for social media into a career? In this program, you’ll learn how to create a social media presence on Facebook and Instagram that people want to follow! Social media marketing jobs are amongst the most in-demand skills for organizations of all sizes. Whether you’re completely new to digital marketing or you’ve been tinkering with social media platforms for your own business, you’ve come to the right place. This six-course program designed by experts at Meta and Aptly will provide an introduction to digital marketing and all the major social media platforms such as Facebook, Instagram, LinkedIn, YouTube, TikTok and more to prepare you with the skills and tools needed to grow an engaging social community and run effective social media advertising.

Upon successful completion of the program, you’ll: Get exclusive access to the Meta Career Programs Job Board—a job search platform that connects you with 200+ employers who have committed to sourcing talent through Meta’s certificate programs, as well as career support resources to help you with your job search. Earn both a Professional Certificate and the Meta Digital Marketing Associate Certification, showcasing your skills in social media marketing and the use of Meta Ads Manager to potential employers. The Professional Certificate is now ACE® recommended. You can learn more here. This specialization is also offered in Arabic, Portuguese, and Spanish.

Frequently Asked Questions

When will I have access to the lectures and assignments?
Access to lectures and assignments depends on your type of enrollment. If you take a course in audit mode, you will be able to see most course materials for free. To access graded assignments and to earn a Certificate, you will need to purchase the Certificate experience, during or after your audit. If you don't see the audit option:
The course may not offer an audit option. You can try a Free Trial instead, or apply for Financial Aid.
The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
What will I get if I subscribe to this Certificate?
When you enroll in the course, you get access to all of the courses in the Certificate, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.
Can I receive university credit for completing this course?
It is possible to receive university credit for completing the entire Meta Social Media Marketing Professional Certificate. You can earn up to 2 college credits at participating colleges and universities nationwide for completing the certificate. The Meta Social Media Marketing Professional Certificate is now ACE® recommended. We’ll share on how you can share proof of completion to your school once you complete the certificate program. Please note that the decision to accept specific credit recommendations is up to each institution and is not guaranteed. Read more about ACE Credit College & University Partnerships here.

More questions? Visit the Learner Help Center.

Build employee skills, drive business results

Discover Coursera for Business

Introduction to Social Media Marketing

About this Course

What you will learn

Skills you will gain