This course lays the foundation of social media marketing. You’ll learn what social media marketing entails, including the history and the different social media channels that exist. You’ll learn how to select a social media channel that fits your needs, set goals and success metrics, and determine who your target audience is.
This course is part of the Meta Social Media Marketing Professional Certificate
About this Course
What you will learn
Understand the landscape of traditional, digital, and social media marketing
Understand the major social media platforms, how they function, and what role they play in marketing
Create SMART goals, identify KPIs, and define your target audience and their customer journey
Choose the right social media platforms and learn how to create social media policies
Skills you will gain
- Social Media Marketing
- Digital Marketing
- Social Media Marketing Strategy
Start working towards your Bachelor's degree
Syllabus - What you will learn from this course
The Social Media Landscape
Social Media Platforms Overview
Goals and Planning for Success
Understand Your Audience
- 5 stars88.35%
- 4 stars9.53%
- 3 stars1.21%
- 2 stars0.23%
- 1 star0.64%
TOP REVIEWS FROM INTRODUCTION TO SOCIAL MEDIA MARKETING
This course help me develop a clear understanding of marketing and what the job of a marketer entails. I'm excited to continue to learn about marketing to ensure I will be succesful. Thanks Again!
So far so good. I like the self-paced course. It allows me to reread content or review video lectures more than once to strengthen my knowledge and understanding of the content before moving forward.
I learned a lot about the basics which encouraged me to do more reading and research on course material subjects that impacts the overall learning experience and knowledge that I find very valuable.
Anke is just awesome! Her way of teaching the course keeps me engaged and eager to learn more. All the materials were explained in a clear, concise and and easy to follow ways. Really a great content!
About the Meta Social Media Marketing Professional Certificate
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