This course lays the foundation of social media marketing. You’ll learn what social media marketing entails, including the history and the different social media channels that exist. You’ll learn how to select a social media channel that fits your needs, set goals and success metrics, and determine who your target audience is.
This course is part of the Facebook Social Media Marketing Professional Certificate
Offered By
About this Course
926,228 recent views
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Course 1 of 6 in the
Flexible deadlines
Reset deadlines in accordance to your schedule.
Beginner Level
Approx. 14 hours to complete
English
Subtitles: Arabic, French, Portuguese (European), Chinese (Simplified), Italian, Vietnamese, Korean, German, Russian, Turkish, English, Spanish
What you will learn
Understand the landscape of traditional, digital, and social media marketing
Understand the major social media platforms, how they function, and what role they play in marketing
Create SMART goals, identify KPIs, and define your target audience and their customer journey
Choose the right social media platforms and learn how to create social media policies
Skills you will gain
Social Media MarketingMarketingDigital MarketingSocial Media Marketing Strategy
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Course 1 of 6 in the
Flexible deadlines
Reset deadlines in accordance to your schedule.
Beginner Level
Approx. 14 hours to complete
English
Subtitles: Arabic, French, Portuguese (European), Chinese (Simplified), Italian, Vietnamese, Korean, German, Russian, Turkish, English, Spanish
Offered by
Facebook builds technologies that help people connect with friends and family, find communities, and grow businesses. On successful completion of the Facebook Social Media Marketing Certificate, you'll instantly have a personal portfolio of work to showcase your talents to prospective digital marketing employers.
Syllabus - What you will learn from this course
4 hours to complete
The Social Media Landscape
This week you'll get an introduction to the Facebook Social Media Marketing Professional Certificate program, then you'll dive into an introduction to marketing and social media marketing, learn about how businesses use social media and get a basic overview of the social media landscape.
4 hours to complete
14 videos (Total 75 min), 8 readings, 3 quizzes
14 videos
Introduction to Anke Audenaert2m
Introduction to Social Media Marketing Overview3m
Careers in Digital Marketing5m
The Social Media Landscape Overview37s
Introduction to Marketing7m
Introduction to Digital Marketing7m
Introduction to Social Media Marketing9m
Social Media and Business6m
Social Media and Non-Profits6m
Categorizing Social Media5m
The History of Facebook6m
Facebook Products Overview4m
The Social Media Landscape Conclusion2m
8 readings
About Professional Certificate Surveys5m
Introduction to Social Media Marketing Course Syllabus10m
How to Be Successful in This Course10m
Professional Certificate Job Search Resources Overview10m
User Interface Note: Professional Certificate Content10m
Community Guidelines10m
How to Create Social Media Accounts for Your Business10m
Recap of the History of Facebook10m
2 practice exercises
Social Media for Business Practice Quiz10m
The Social Media Landscape Quiz10m
2 hours to complete
Social Media Platforms Overview
In week two, you'll learn the ins and outs of some of the major social media platforms as well as the differences between how individuals and businesses can and do use them.
2 hours to complete
13 videos (Total 120 min), 1 reading, 2 quizzes
13 videos
Use Facebook to Connect People and Businesses10m
Engage and Entertain with Video on YouTube8m
Make Connections on WhatsApp and Messenger10m
Connect, Engage and Transact with WeChat11m
Find People that Care about What You Do on Instagram12m
Build Professional Connections on LinkedIn10m
Use Short Video to Connect on TikTok11m
Boost Your Messaging Game With Snapchat10m
Join the Conversation on Twitter11m
Showcase Your Products and Services on Pinterest 8m
Connect on Niche Interests on Social10m
Social Media Platforms Conclusion1m
1 reading
The Major Social Media Platforms10m
2 practice exercises
Social Media Platforms Part I Practice Quiz10m
Social Media Platforms Overview Quiz10m
3 hours to complete
Goals and Planning for Success
In week three, you'll dig into two foundational skills for a marketer, defining SMART goals and key performance indicators. These are key components in building out a marketing campaign no matter what platform you operate on. At the end of the week you'll complete your first project and apply your learning to a real life scenario.
3 hours to complete
6 videos (Total 21 min), 3 readings, 2 quizzes
6 videos
What are Marketing Goals and Why Do you Need them? 3m
Establishing SMART Goals for Your Marketing7m
What are KPIs and Why Do you Need them? 3m
Setting KPIs for Your Marketing5m
Goals and Planning for Success Conclusion36s
3 readings
Preparing For Your SMART Goal and KPIs Project20m
SMART Goal Worksheet20m
Key Performance Indicators Worksheet20m
1 practice exercise
Goals and Planning for Success Quiz10m
4 hours to complete
Understand Your Audience
This week, you'll turn your focus to developing a target audience persona and a customer journey. This foundation to any marketing campaign builds off of what you learned last week on goals and key performance indicators. You'll end the week with a project in which you will build your own target audience persona and customer journey.
4 hours to complete
6 videos (Total 32 min), 3 readings, 3 quizzes
6 videos
What Is a Target Audience and Why Do You Need One?5m
Defining your Target Audience9m
What is a Customer Journey and Why Do You Need One? 8m
Mapping your Customer's Journey7m
Understand Your Audience Conclusion1m
3 readings
Research Tools to Identify Your Target Audience10m
Target Audience Worksheet20m
Customer Journey Worksheet20m
2 practice exercises
Define Your Target Audience Practice Quiz30m
Understand Your Audience Quiz10m
Reviews
TOP REVIEWS FROM INTRODUCTION TO SOCIAL MEDIA MARKETING
by RSJan 16, 2021
This course is amazing! It gives me a new perspective of using social media, makes me know the power of social media, and teach me how to use social media for marketing purpose. Thank you Mrs. Anke
by MPDec 26, 2020
Anke is just awesome! Her way of teaching the course keeps me engaged and eager to learn more. All the materials were explained in a clear, concise and and easy to follow ways. Really a great content!
by FBJan 10, 2021
The course was really interesting. Because they started with the basics, it was really understandable. Furthermore, the assignments helped me to put the theory into practice which was really helpful.
by TNNov 28, 2020
Marketing is a new domain to me, for someone who's new to this i will recommend this course because of the ease the course is structured and that facilitates understanding of very difficult concepts.
About the Facebook Social Media Marketing Professional Certificate
Whether you’ve been tinkering with social media platforms for your business already or are completely new to the field of digital marketing, you’ve come to the right place. This six-course program, developed by digital marketing experts at Aptly together with Facebook marketers, includes industry-relevant curriculum designed to prepare you for an entry-level role in social media marketing.
Frequently Asked Questions
When will I have access to the lectures and assignments?
What will I get if I subscribe to this Certificate?
Will I earn university credit for completing the Course?
More questions? Visit the Learner Help Center.
