Meta
Introduction to Social Media Marketing
Meta

Introduction to Social Media Marketing

This course is part of Meta Social Media Marketing Professional Certificate

Taught in English

Some content may not be translated

Anke Audenaert

Instructor: Anke Audenaert

453,547 already enrolled

Included with Coursera Plus

Course

Gain insight into a topic and learn the fundamentals

4.8

(13,353 reviews)

|

98%

Beginner level
No prior experience required
19 hours (approximately)
Flexible schedule
Learn at your own pace

What you'll learn

  • Understand the landscape of traditional, digital, and social media marketing

  • Understand the major social media platforms, how they function, and what role they play in marketing

  • Create SMART goals, identify KPIs, and define your target audience and their customer journey

  • Choose the right social media platforms and learn how to create social media policies

Details to know

Shareable certificate

Add to your LinkedIn profile

Assessments

5 quizzes, 5 assignments

Course

Gain insight into a topic and learn the fundamentals

4.8

(13,353 reviews)

|

98%

Beginner level
No prior experience required
19 hours (approximately)
Flexible schedule
Learn at your own pace

See how employees at top companies are mastering in-demand skills

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Build your Marketing expertise

This course is part of the Meta Social Media Marketing Professional Certificate
When you enroll in this course, you'll also be enrolled in this Professional Certificate.
  • Learn new concepts from industry experts
  • Gain a foundational understanding of a subject or tool
  • Develop job-relevant skills with hands-on projects
  • Earn a shareable career certificate from Meta
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Earn a career certificate

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There are 5 modules in this course

This week you'll get an introduction to the Meta Social Media Marketing Professional Certificate program, then you'll dive into an introduction to marketing and social media marketing, learn about how businesses use social media and get a basic overview of the social media landscape.

What's included

14 videos10 readings1 quiz1 assignment3 discussion prompts1 plugin

In week two, you'll learn the ins and outs of some of the major social media platforms as well as the differences between how individuals and businesses can and do use them.

What's included

13 videos3 readings1 quiz1 assignment1 discussion prompt

In week three, you'll dig into two foundational skills for a marketer, defining SMART goals and key performance indicators. These are key components in building out a marketing campaign no matter what platform you operate on. At the end of the week you'll complete your first project and apply your learning to a real life scenario.

What's included

6 videos3 readings1 quiz1 assignment1 peer review

This week, you'll turn your focus to developing a target audience persona and a customer journey. This foundation to any marketing campaign builds off of what you learned last week on goals and key performance indicators. You'll end the week with a project in which you will build your own target audience persona and customer journey.

What's included

6 videos4 readings1 quiz1 assignment1 peer review1 discussion prompt

This week, we will wrap up the course with a focus on carefully selecting the appropriate social media platform based on your target audience and you’ll learn how to create and manage a social media policy.

What's included

9 videos4 readings1 quiz1 assignment

Instructor

Instructor ratings
4.9 (6,093 ratings)
Anke Audenaert
Meta
32 Courses636,206 learners

Offered by

Meta

Recommended if you're interested in Marketing

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4.8

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