Who is this course ideal for?

This social media advertising course is ideal for aspiring marketers, entrepreneurs, content creators, and business owners who want to grow their online presence.

Do I need any prior experience in social media ads?

No experience is needed. The course starts from fundamentals and advances to expert-level strategy building.

What platforms will I learn about?

You’ll explore Facebook, Instagram, LinkedIn, Twitter (X), YouTube, Pinterest, and emerging platforms for diverse campaign planning.

Does this course include both paid and organic marketing?

Yes, it covers both—teaching you how to balance organic engagement with paid ad campaigns effectively.

How can this course help my career?

It prepares you for roles like Social Media Manager, Digital Marketing Specialist, or Freelance Strategist.

Will I create real campaigns during the course?

Yes, you’ll plan, create, and analyze campaigns, giving you practical experience to showcase in your portfolio.

When will I have access to the lectures and assignments?

To access the course materials, assignments and to earn a Certificate, you will need to purchase the Certificate experience when you enroll in a course. You can try a Free Trial instead, or apply for Financial Aid. The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.

What will I get if I subscribe to this Specialization?

When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile.

Is financial aid available?

Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.

Social Media Marketing : From Beginner to Advanced

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Social Media Marketing : From Beginner to Advanced

This course is part of multiple programs.

Instructors: LearnKartS

Included with

Learn more

4 modules

Gain insight into a topic and learn the fundamentals.

Beginner level

Recommended experience

3 weeks to complete

at 10 hours a week

Flexible schedule

Learn at your own pace

4 modules

Gain insight into a topic and learn the fundamentals.

Beginner level

Recommended experience

3 weeks to complete

at 10 hours a week

Flexible schedule

Learn at your own pace

What you'll learn

Build social media strategies for brand growth and engagement.
Create and schedule high-performing content for multiple platforms.
Analyze campaign performance using social analytics tools.
Develop paid and organic social strategies that deliver results.

Details to know

Shareable certificate

Add to your LinkedIn profile

Assessments

54 assignments

Taught in English

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Build your subject-matter expertise

This course is available as part of

When you enroll in this course, you'll also be asked to select a specific program.

Learn new concepts from industry experts
Gain a foundational understanding of a subject or tool
Develop job-relevant skills with hands-on projects
Earn a shareable career certificate

There are 4 modules in this course

In today’s digital world, every scroll, click, and share is an opportunity — and this Social Media Marketing Course shows you exactly how to turn those opportunities into business growth and personal success. Whether you dream of becoming a top digital strategist, scaling your brand, or mastering viral marketing, this course gives you the complete roadmap from beginner to expert.

Learn to build magnetic brands, create high-converting content, and master every major platform — including Facebook, Instagram, LinkedIn, TikTok, and Pinterest — as well as YouTube and X, while also mastering ad campaigns, audience targeting, and discovering how AI can supercharge your marketing with tools like ChatGPT, Gemini, and SocialBee. With hands-on lessons, practical assignments, and proven strategies, you’ll gain the confidence to build campaigns that not only engage — but sell. Whether you’re a business owner, content creator, or aspiring marketer, you’ll finish ready to lead in the digital era. Enroll now and transform your ideas into influence, strategy into cash flow, and presence into power.

Module details

Learn the essentials of social media marketing, including what it is, why it’s important, and how to create a strong brand. Explore content marketing strategies, discover endless content ideas, and get familiar with Canva for easy design.

What's included

9 videos3 readings4 assignments

9 videosTotal 36 minutes

Course Introduction2 minutes
What is Social Media Marketing4 minutes
Marketing Mythbusters5 minutes
Branding Introduction2 minutes
What Makes a Powerful Brand?3 minutes
How to Create a Brand Style Guide6 minutes
Content Marketing 1015 minutes
Get Endless Content Ideas4 minutes
Get To Know Canva5 minutes

3 readingsTotal 30 minutes

Understanding Social Media Marketing and Its Impact on Business10 minutes
Creating a Strong Brand Presence on Social Media10 minutes
Summary10 minutes

4 assignmentsTotal 46 minutes

Proficiency Quiz15 minutes
Proficiency Quiz15 minutes
Checkpoint Quiz4 minutes
Checkpoint Quiz12 minutes

Master the creation of compelling content such as graphics, GIFs, videos, and copywriting. Learn to define your customer profiles and use AI tools to create high-quality images and videos quickly.

What's included

12 videos3 readings4 assignments

12 videosTotal 53 minutes

Find Free to Use Content6 minutes
How to Design Impactful Graphics8 minutes
Make Captivating GIFs2 minutes
Create Powerful Videos6 minutes
Exploring Additional Video Formats6 minutes
Develop Customer Profiles3 minutes
Make Them Feel First2 minutes
Master Compelling Copywriting6 minutes
Viral Hooks3 minutes
Using Hashtags for Greater Reach & Accessibility4 minutes
AI for Epic Images3 minutes
AI for Quick Videos4 minutes

3 readingsTotal 30 minutes

Designing Engaging Visual Content for Social Media10 minutes
Using Emotional Triggers and Viral Copy to Boost Engagement10 minutes
Summary10 minutes

4 assignmentsTotal 54 minutes

Proficiency Quiz15 minutes
Proficiency Quiz15 minutes
Checkpoint Quiz12 minutes
Checkpoint Quiz12 minutes

Understand how to set up and optimize social media accounts across Facebook, X, Instagram, LinkedIn, Pinterest, YouTube, and TikTok. Learn to create effective paid ads and leverage AI tools like ChatGPT and Google Gemini for content creation and strategy.

What's included

67 videos13 readings24 assignments

67 videosTotal 280 minutes

Why to Use Facebook To Market Your Business7 minutes
How to Create A Facebook Page3 minutes
How to Create A Facebook Profile Image4 minutes
How to Design A Facebook Cover Image3 minutes
How to Update Your Pages Info And Preferences2 minutes
How to Post About On Your Facebook Page10 minutes
How to Promote Your Page And Get Likes & Engagement12 minutes
What is The Difference Between Likes and Followers2 minutes
Getting Started with X (Twitter)3 minutes
Set Up Your X [Twitter] Account3 minutes
How To Use X [Twitter]5 minutes
Introduction to LinkedIn for Social Media3 minutes
How to Use LinkedIn Profiles5 minutes
Create a LinkedIn Page4 minutes
How to Use Facebook6 minutes
Getting Started with Instagram for Marketing6 minutes
Introduction to Pinterest Marketing4 minutes
Set Up Your Pinterest Account4 minutes
How to Use Pinterest5 minutes
TikTok for Beginners3 minutes
Set Up Your TikTok Account4 minutes
YouTube for Beginners6 minutes
How to Use YouTube4 minutes
How to Research Compelling Video Topics3 minutes
Paid Ads Introduction5 minutes
Understanding the Power of Facebook Ads7 minutes
LinkedIn Ads Overview, How LinkedIn Ads Work, LinkedIn Ads Account Setup.4 minutes
Pinterest Ads Overview3 minutes
X Ads Overview3 minutes
TikTok Ads Overview2 minutes
The Importance of a Social Media Strategy3 minutes
Understanding Your Business’s Social Media Needs4 minutes
Analyzing Your Competitors’ Social Media Strategies4 minutes
Leveraging Collaboration for Social Media Success2 minutes
Introduction to AI for Social Media Marketing1 minute
Come Up with Great Social Media Post Ideas with ChatGPT4 minutes
Write Social Media Post Copy with ChatGPT (Instagram, Facebook, etc)4 minutes
Come Up with Social Media Post Ideas with Google Gemini2 minutes
Create Social Media Polls with Google Gemini2 minutes
Social media content opportunities with ChatGPT3 minutes
Case Study: Content Calendar & Social Media8 minutes
Case Study: Writing Social Media Posts & Promotional Emails with ChatGPT4 minutes
Key Capabilities of Generating Content with ChatGPT for Social Media Marketing3 minutes
Other AI Tools for Social Media Marketing: Gemini, Claude & More3 minutes
Generate Optimized Social Media Posts & Captions with ChatGPT for Any Platform4 minutes
Write Longer-Form Blog Content to Promote on Social Media with ChatGPT3 minutes
Create Month's (or a Year's) Worth of Social Media Posts & Ideas in an Instant4 minutes
Create Social Media Content for Different Platforms, Goals & Outcomes w/ChatGPT8 minutes
Recommended Software to Further Automate Social Media Marketing3 minutes
Tool #1: Content generation for Website, Blogs and Social Media13 minutes
Introduction to AI Social Media Tools and why it's important for your business2 minutes
Tool: Lately - Auto Generated Social Media posts4 minutes
What is Social Media automation and why is it important for your business3 minutes
Overview of the Social Media automation strategy3 minutes
Tool for Social Media Automation: SocialBee2 minutes
Social Media post schedule and automation4 minutes
Social media reposting automation6 minutes
Setting up your social media automation schedule3 minutes
Ensuring Consistency in Social Media Automation4 minutes
Introduction to Meta Business Suite4 minutes
Schedule Through Metricool5 minutes
Tool #1: Manychat - Creating your account4 minutes
Creating a chatbot for Facebook5 minutes
Accessing the chat data and conversation history2 minutes
Customizing your chatbots for other goals2 minutes
Creating chatbot for Instagram, SMS or WhatsApp4 minutes
Installing the Chatbot on your website3 minutes

13 readingsTotal 130 minutes

Maximizing Your Business Potential on Facebook10 minutes
Paid Ads on Social Media: A Beginner’s Guide10 minutes
Creating Powerful Profiles & Pages on Social Media10 minutes
Mastering Social Media Platforms for Business Growth10 minutes
Effective Paid Advertising Strategies for Social Media10 minutes
Building a Winning Social Media Strategy10 minutes
Leveraging AI for Social Media Content Creation10 minutes
Using AI to Enhance Your Social Media and Blog Content10 minutes
AI-Powered Social Media Automation: Tools & Strategies10 minutes
Mastering Social Media Automation and Scheduling Tools10 minutes
Using Chatbots and Scheduling Tools for Efficient Social Media Marketing10 minutes
Deploying Chatbots and AI for Multi-Channel Marketing10 minutes
Summary10 minutes

24 assignmentsTotal 314 minutes

Proficiency Quiz15 minutes
Proficiency Quiz15 minutes
Proficiency Quiz15 minutes
Proficiency Quiz15 minutes
Proficiency Quiz15 minutes
Proficiency Quiz15 minutes
Proficiency Quiz15 minutes
Proficiency Quiz15 minutes
Proficiency Quiz15 minutes
Proficiency Quiz15 minutes
Proficiency Quiz15 minutes
Proficiency Quiz15 minutes
Checkpoint Quiz12 minutes
Checkpoint Quiz12 minutes
Checkpoint Quiz12 minutes
Checkpoint Quiz12 minutes
Checkpoint Quiz12 minutes
Checkpoint Quiz8 minutes
Checkpoint Quiz12 minutes
Checkpoint Quiz12 minutes
Checkpoint Quiz12 minutes
Checkpoint Quiz12 minutes
Checkpoint Quiz10 minutes
Checkpoint Quiz8 minutes

Explore advertising strategies for TikTok, X, and Pinterest. Learn to set up ads, target the right audience, and optimize campaigns to drive engagement and conversions on each platform.