This course equips you with critical content creation and management skills. You’ll learn how to create effective social media posts and how to create a strong brand to help you build a social media presence. You’ll also learn how to establish an ongoing process to manage your content. This includes setting up a content calendar, managing and moderating your posts, analyzing data for insights and iteration, and how to increase post effectiveness. You will end the course with real-world application of your skills through a content management project.
This course is part of the Meta Social Media Marketing Professional Certificate
About this Course
No experience is needed to start this course.
Prerequisite: Introduction to Social Media Marketing, the first course in this specialization.
Could your company benefit from training employees on in-demand skills?
Try Coursera for BusinessWhat you will learn
How to establish and manage a social media presence
How to create a brand, tone, and voice for a social media presence
How to manage a content calendar for a social media presence
How to evaluate the performance of content on social media and how to iterate on that performance
Skills you will gain
- Content Development
- content management
- Social Media Marketing
- Content Marketing
- Marketing Content Development
No experience is needed to start this course.
Prerequisite: Introduction to Social Media Marketing, the first course in this specialization.
Could your company benefit from training employees on in-demand skills?
Try Coursera for BusinessOffered by
Start working towards your Bachelor's degree
Syllabus - What you will learn from this course
Establish Your Presence
Social Media Content
Social Media Content Management
Evaluate Your Efforts
Reviews
- 5 stars88.97%
- 4 stars8.89%
- 3 stars1.33%
- 2 stars0.35%
- 1 star0.43%
TOP REVIEWS FROM SOCIAL MEDIA MANAGEMENT
I am so glad that I enrolled in this certification. I learnt so many new things and I really like the instructor's teaching style. I can't wait to begin the next course in this certification.
Suitable for beginners. You will learn a lot from this course. The post quiz to evaluate your learning is appropriate and challenging. I would definitely recommend this course to anyone interested.
Iam really happy I chose social media marketing as my course.they have very unique way of teaching and now I'm aware of so many different ways and tricks to grow on a business page. Thank you so much❤
It was really good. I like all the content and how it was described. It gives all answers to all the questions of how a social media platform is managed. The content calendar was really helpful.
About the Meta Social Media Marketing Professional Certificate

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