This course equips you with critical content creation and management skills. You’ll learn how to create effective social media posts and how to create a strong brand to help you build a social media presence. You’ll also learn how to establish an ongoing process to manage your content. This includes setting up a content calendar, managing and moderating your posts, analyzing data for insights and iteration, and how to increase post effectiveness. You will end the course with real-world application of your skills through a content management project.
This course is part of the Meta Social Media Marketing Professional Certificate
About this Course
No experience is needed to start this course.
Prerequisite: Introduction to Social Media Marketing, the first course in this specialization.
Could your company benefit from training employees on in-demand skills?
Try Coursera for BusinessWhat you will learn
How to establish and manage a social media presence
How to create a brand, tone, and voice for a social media presence
How to manage a content calendar for a social media presence
How to evaluate the performance of content on social media and how to iterate on that performance
Skills you will gain
- Content Development
- content management
- Social Media Marketing
- Content Marketing
- Marketing Content Development
No experience is needed to start this course.
Prerequisite: Introduction to Social Media Marketing, the first course in this specialization.
Could your company benefit from training employees on in-demand skills?
Try Coursera for BusinessOffered by
Start working towards your Bachelor's degree
Syllabus - What you will learn from this course
Establish Your Presence
Social Media Content
Social Media Content Management
Evaluate Your Efforts
Reviews
- 5 stars88.96%
- 4 stars8.90%
- 3 stars1.33%
- 2 stars0.35%
- 1 star0.43%
TOP REVIEWS FROM SOCIAL MEDIA MANAGEMENT
I felt I really learned a lot about social media. The instructor is an amazing person and she knows exactly how to explain, she gives a lot of examples. I recommend the course to everyone.
The best course on its category. I liked the DIY and peer assignments method and the useful exemples and explanations of the teacher. Can't wait to start the next course of this certification.
Comprehensive, clear, thorough, all around has been an EXCELLENT learning experience. I feel ready and fully equipped with the tools, knowledge, and excitement for my business. Thank you!
The course was very valuable to me. Anke makes it look simple and was very encouraging. I like her presentation of various tools and her simple explanations of concepts that I was unfamiliar with.
About the Meta Social Media Marketing Professional Certificate

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