This course is part of the Meta Social Media Marketing Professional Certificate

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2,742 ratings

Anke Audenaert

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Offered By

Meta Social Media Marketing Professional CertificateMeta

About this Course

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This course equips you with critical content creation and management skills. You’ll learn how to create effective social media posts and how to create a strong brand to help you build a social media presence. You’ll also learn how to establish an ongoing process to manage your content. This includes setting up a content calendar, managing and moderating your posts, analyzing data for insights and iteration, and how to increase post effectiveness. You will end the course with real-world application of your skills through a content management project.
By the end of this course, you will be able to: 
• Establish and manage a social media presence 
• Create a Facebook business page and an Instagram account for business
• Understand how and why to create content for social media 
• Create a brand, tone, and voice for a social media presence
• Manage a content calendar for your social media presence
• Evaluate the performance of your content on social media and to iterate and optimize the performance
• Create a content calendar for your social media presence
• Manage social media content using real world data

This course is intended for people who want to learn how to create and manage a business presence on social media, including creating content, interacting and engaging with customers on social media and evaluating the results of different posts.  

Learners don't need marketing experience, but they have basic internet navigation skills and are eager to participate and connect in social media.  Having a Facebook or Instagram account helps and ideally learners already completed course 1 (Introduction to Social Media Marketing) in this program.

Flexible deadlines

Reset deadlines in accordance to your schedule.

Shareable Certificate

Earn a Certificate upon completion

100% online

Start instantly and learn at your own schedule.

Course 2 of 6 in the

Meta Social Media Marketing

Beginner Level

No experience is needed to start this course.

Prerequisite: Introduction to Social Media Marketing, the first course in this specialization.

Approx. 12 hours to complete

English

Subtitles: Arabic, French, Portuguese (European), Italian, Portuguese (Brazilian), Vietnamese, German, Russian, English, Spanish

What you will learn

How to establish and manage a social media presence
How to create a brand, tone, and voice for a social media presence
How to manage a content calendar for a social media presence
How to evaluate the performance of content on social media and how to iterate on that performance

Skills you will gain

Content Development
content management
Social Media Marketing
Content Marketing
Marketing Content Development

Flexible deadlines

Reset deadlines in accordance to your schedule.

Shareable Certificate

Earn a Certificate upon completion

100% online

Start instantly and learn at your own schedule.

Course 2 of 6 in the

Meta Social Media Marketing

Beginner Level

No experience is needed to start this course.

Prerequisite: Introduction to Social Media Marketing, the first course in this specialization.

Approx. 12 hours to complete

English

Subtitles: Arabic, French, Portuguese (European), Italian, Portuguese (Brazilian), Vietnamese, German, Russian, English, Spanish

Instructor

Instructor rating

4.91/5 (1,194 Ratings)

Anke Audenaert

CEO & Co-Founder Aptly, Adj. Professor, UCLA Anderson School of Management

270,716 Learners

21 Courses

Offered by

Syllabus - What you will learn from this course

Content Rating98%(15,960 ratings)

Week

Week 1

4 hours to complete

Establish Your Presence

In week 1, you will learn how to establish your business presence on social media, and practice doing so, and how to create a brand using the EPIC brand framework.

4 hours to complete

15 videos (Total 74 min), 7 readings, 3 quizzes

15 videos

Introduction to the Facebook Social Media Marketing Professional Certificate6m

Social Media Management Overview2m

Introduction to Anke Audenaert2m

Careers in Digital Marketing5m

Establish Your Presence Overview45s

Steps to Set Up a Social Media Presence6m

Establishing a Presence on Facebook3m

Establishing a Presence on Instagram3m

What Is a Brand and Why You Need One11m

The EPIC Brand Framework6m

Brand: Existence5m

Brand: Purpose5m

Brand: Identity7m

Brand: Connection7m

Establish Your Presence Conclusion36s

7 readings

Social Media Management Syllabus10m

How to Be Successful in This Course10m

Professional Certificate Job Search Resources Overview10m

User Interface Note: Professional Certificate Content10m

Community Guidelines10m

Create a Social Media Presence for Your Business10m

Building a Brand Framework10m

2 practice exercises

Establish Your Social Media Presence Practice Quiz15m

Establish Your Presence Quiz10m

Week

Week 2

3 hours to complete

Social Media Content

This week you will learn the elements of a post and how to create one for a business using text and images effectively.

3 hours to complete

11 videos (Total 60 min), 1 reading, 3 quizzes

11 videos

Social Media Content Overview42s

The Role of Content in Social Media5m

Anatomy of a Social Media Post5m

Anatomy of a Facebook Post6m

Anatomy of an Instagram Post 6m

The Role of Text in Posts7m

The Role of Images in Posts6m

The Role of Video in Posts7m

Creating a Post on Facebook6m

Creating a Post on Instagram6m

Social Media Content Conclusion37s

1 reading

Creating Compelling Social Media Content10m

2 practice exercises

Social Media Content Building Blocks Practice Quiz30m

Social Media Content Quiz10m

Week

Week 3

4 hours to complete

Social Media Content Management

This week you will learn how to identify what to post and manage your content. You'll also learn how to moderate social media conversations and you’ll practice building a content calendar.

4 hours to complete

14 videos (Total 91 min), 3 readings, 3 quizzes

14 videos

Social Media Content Management Overview44s

Identify What to Post8m

Topics to Post About14m

Using Storyboards to Plan Your Content3m

Creating a Storyboard5m

What Makes Content Viral?6m

Using a Content Calendar6m

Creating a Content Calendar9m

Repurposing Content8m

Auditing Content7m

Building a Following on Social Media5m

Interacting and Moderating on Social Media5m

Managing Your Social Media Presence8m

Social Media Content Management Conclusion44s

3 readings

Facebook Page Roles and Permissions10m

Manage and Moderate Your Online Presence10m

Three-Month Content Calendar Template10m

2 practice exercises

Manage Your Content Calendar Practice Quiz10m

Social Media Content Management Quiz10m

Week

Week 4

2 hours to complete

Evaluate Your Efforts

This week you will learn how to evaluate and optimize your social media marketing efforts. You'll practice using real world data to improve on your posts and optimize your efforts.

2 hours to complete

7 videos (Total 40 min), 1 reading, 2 quizzes

Reviews

4.9

822 reviews

5 stars
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TOP REVIEWS FROM SOCIAL MEDIA MANAGEMENT

by GCJan 1, 2021

I love this course. Examples are specific and in detail. I love that the samples are like a reference to our activites. The instructor speaks clearly and easy to understand, uses common words.

by XHNov 3, 2020

Great course. A lot of knowledge. In-depth information. Many examples. Excellent delivery of teaching from Ms. Anke. Very clear instruction and helpful tool for doing peer assignments.

by GKSep 5, 2021

It was really good. I like all the content and how it was described. It gives all answers to all the questions of how a social media platform is managed. The content calendar was really helpful.

by RSMar 3, 2021

This course is amazing! It gives me a new perspective of using social media, makes me know the power of social media, and teach me how to use social media for marketing purpose. Thank you Mrs. Anke

View all reviews

About the Meta Social Media Marketing Professional Certificate

Whether you’ve been tinkering with social media platforms for your business already or are completely new to the field of digital marketing, you’ve come to the right place. This six-course program, developed by digital marketing experts at Aptly together with Meta marketers, includes an industry-relevant curriculum designed to prepare you for an entry-level role in social media marketing.

After an introduction to digital marketing and major social media platforms, you’ll learn to establish an online presence, create posts, build a following, and manage your social media accounts. You’ll develop skills in creating and managing advertising campaigns in social media and learn to evaluate the results of your marketing efforts. Upon successful completion of the program, you’ll earn both the Coursera and the Meta Digital Marketing Associate Certification, proving your skills in social media marketing and in the use of Meta Ads Manager. Once you earn your Meta Certification, you’ll get exclusive access to the new Meta Career Programs Job Board—a job search platform that connects Meta Certified professionals with 200+ top employers who have committed to sourcing talent through its certification programs. We’ll provide you with the link once you’ve completed all the courses and passed the exam. The Professional Certificate is now ACE® recommended. You can learn more here. This specialization is also offered in Arabic, Portuguese, and Spanish.

Frequently Asked Questions

When will I have access to the lectures and assignments?
Access to lectures and assignments depends on your type of enrollment. If you take a course in audit mode, you will be able to see most course materials for free. To access graded assignments and to earn a Certificate, you will need to purchase the Certificate experience, during or after your audit. If you don't see the audit option:
The course may not offer an audit option. You can try a Free Trial instead, or apply for Financial Aid.
The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
What will I get if I subscribe to this Certificate?
When you enroll in the course, you get access to all of the courses in the Certificate, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.
Can I receive university credit for completing this course?
It is possible to receive university credit for completing the entire Meta Social Media Marketing Professional Certificate. You can earn up to 2 college credits at participating colleges and universities nationwide for completing the certificate, because The Meta Social Media Marketing Professional Certificate is now ACE® recommended. We’ll provide more information on how you can share proof of completion to your school once you complete the certificate program. Please note that the decision to accept specific credit recommendations is up to each institution and is not guaranteed. Read more about ACE Credit College & University Partnerships here.

More questions? Visit the Learner Help Center.

Social Media Management