About this Course

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Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Flexible deadlines
Reset deadlines in accordance to your schedule.
Beginner Level

No experience is needed to start this course.

Prerequisite: Introduction to Social Media Marketing, the first course in this specialization.

Approx. 10 hours to complete
English
Subtitles: English

Skills you will gain

Content Developmentcontent managementSocial Media MarketingContent MarketingMarketing Content Development
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Flexible deadlines
Reset deadlines in accordance to your schedule.
Beginner Level

No experience is needed to start this course.

Prerequisite: Introduction to Social Media Marketing, the first course in this specialization.

Approx. 10 hours to complete
English
Subtitles: English

Offered by

Placeholder

Facebook

Syllabus - What you will learn from this course

Week
1

Week 1

4 hours to complete

Establish Your Presence

4 hours to complete
15 videos (Total 74 min), 6 readings, 3 quizzes
15 videos
Social Media Management Overview2m
Introduction to Anke Audenaert2m
Careers in Digital Marketing5m
Establish Your Presence Overview45s
Steps to Set Up a Social Media Presence6m
Establishing a Presence on Facebook3m
Establishing a Presence on Instagram3m
What Is a Brand and Why You Need One11m
The EPIC Brand Framework6m
Brand: Existence5m
Brand: Purpose5m
Brand: Identity7m
Brand: Connection7m
Establish Your Presence Conclusion36s
6 readings
Social Media Management Syllabus10m
How to Be Successful in This Course10m
Professional Certificate Job Search Resources Overview10m
Community Guidelines10m
Tutorials for Setting Up Your Business Profile10m
Building a Brand Framework10m
2 practice exercises
Establish Your Social Media Presence Practice Quiz15m
Establish Your Presence Quiz10m
Week
2

Week 2

2 hours to complete

Social Media Content

2 hours to complete
11 videos (Total 60 min), 1 reading, 2 quizzes
11 videos
The Role of Content in Social Media5m
Anatomy of a Social Media Post5m
Anatomy of a Facebook Post6m
Anatomy of an Instagram Post 6m
The Role of Text in Posts7m
The Role of Images in Posts6m
The Role of Video in Posts7m
Creating a Post on Facebook6m
Creating a Post on Instagram6m
Social Media Content Conclusion37s
1 reading
Creating Compelling Social Media Content10m
1 practice exercise
Social Media Content Quiz10m
Week
3

Week 3

3 hours to complete

Social Media Content Management

3 hours to complete
14 videos (Total 91 min), 2 readings, 2 quizzes
14 videos
Identify What to Post8m
Topics to Post About14m
Using Storyboards to Plan Your Content3m
Creating a Storyboard5m
What Makes Content Viral?6m
Using a Content Calendar6m
Creating a Content Calendar9m
Repurposing Content8m
Auditing Content7m
Building a Following on Social Media5m
Interacting and Moderating on Social Media5m
Managing Your Social Media Presence8m
Social Media Content Management Conclusion44s
2 readings
Creating Content Effectively10m
How to Use Social Media Schedulers to Manage and Moderate Your Posts10m
1 practice exercise
Social Media Content Management Quiz10m
Week
4

Week 4

1 hour to complete

Evaluate Your Efforts

1 hour to complete
7 videos (Total 40 min), 1 reading, 1 quiz
7 videos
Measure What Matters13m
Facebook Page Insights9m
Instagram Insights8m
Iterating on Your Content Calendar5m
Evaluate Your Efforts Conclusion30s
Congratulations!1m
1 reading
How to Uncover Job Opportunities10m
1 practice exercise
Evaluate Your Efforts Quiz30m

About the Facebook Social Media Marketing Professional Certificate

Whether you’ve been tinkering with social media platforms for your business already or are completely new to the field of digital marketing, you’ve come to the right place. This five-course program, developed by digital marketing experts at Aptly together with Facebook marketers, includes industry-relevant curriculum designed to prepare you for an entry-level role in social media marketing. After an introduction to digital marketing and the main social media platforms, you’ll learn to establish an online presence, create posts, build a following, and manage your social media accounts. You’ll develop skills in creating and managing advertising campaigns in social media and learn to evaluate the results of your marketing efforts. Most importantly, you’ll get to practice your new skills through hands-on projects in every course, the results of which you can showcase through a portfolio of your work. Upon successful completion of the program, you’ll earn both the Coursera and the Facebook Digital Marketing Associate Certification, proving your skills in social media marketing and in the use of Facebook Ads Manager....
Facebook Social Media Marketing

Frequently Asked Questions

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