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Learner Reviews & Feedback for Introduction to Social Media Marketing by Meta

13,344 ratings

About the Course

This course lays the foundation of social media marketing. You’ll learn what social media marketing entails, including the history and the different social media channels that exist. You’ll learn how to select a social media channel that fits your needs, set goals and success metrics, and determine who your target audience is. By the end of this course, you will be able to: • Understand the landscape of traditional, digital, and social media marketing • Understand how to become certified as a Digital Marketing Associate • Understand the major social media platforms, how they function, and what role they play in marketing • Create SMART goals and identify KPIs • Define your target audience and their customer journey • Choose the right social media platforms and learn how to create social media policies Whatever level of knowledge you start with, this course will help you build a solid foundation for social media marketing and gain applicable skills that will allow you to make your social media marketing efforts more successful and noticeable. Learners don't need marketing experience, but should have basic internet navigation skills and be eager to participate and connect in social media. Learners must have a Facebook account and an Instagram account helps....

Top reviews


Dec 26, 2020

Anke is just awesome! Her way of teaching the course keeps me engaged and eager to learn more. All the materials were explained in a clear, concise and and easy to follow ways. Really a great content!


Jan 16, 2021

This course is amazing! It gives me a new perspective of using social media, makes me know the power of social media, and teach me how to use social media for marketing purpose.

Thank you Mrs. Anke

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1 - 25 of 4,142 Reviews for Introduction to Social Media Marketing

By Fay v B

Jan 11, 2021

The course was really interesting. Because they started with the basics, it was really understandable. Furthermore, the assignments helped me to put the theory into practice which was really helpful.

By Sophia D

Sep 23, 2020

Maybe I'm judging it too harshly, because it IS targeted to beginners. I found it overly simplistic. In the end, I didn't bother watching the videos because the assignments could be easily done in under 5 minutes without watching the content. I found the second week in particular very redundant. Most people already know about Facebook, Instagram, etc. It was nothing new. Same for the final week. I honestly didn't bother watching the videos at all and simply took the test, which I had 100% success at, because it was that easy.

I'd personally only take this course for the certificate that it gives. It doesn't have much value beyond that.

By Mariane P

Dec 27, 2020

Anke is just awesome! Her way of teaching the course keeps me engaged and eager to learn more. All the materials were explained in a clear, concise and and easy to follow ways. Really a great content!

By Rajdeep C

May 7, 2021

The course is extremely helpful and is taught in a very engaging way. Anke is a superb instructor who believes in clearing the concepts through real-life examples, making learning easy and effective.

By Rafiq N S

Jan 17, 2021

This course is amazing! It gives me a new perspective of using social media, makes me know the power of social media, and teach me how to use social media for marketing purpose.

Thank you Mrs. Anke

By saad s

Dec 30, 2020

The course is excellent. I just have one suggestion The peer-graded assignments should be cross-checked and detailed evaluation with examples should be provided so we can check our mistakes. Thanks

By Jordan E M

Jul 21, 2022

I loved going over the first couple weeks into the course, but I truly have loved the last 3 weeks as they have really opened my perspective on how I will go about building my brand. Thank you so much

By Adinda S M

Jun 15, 2022

Aku sangat puas dengan sistem materi, quiz hingga pratek pembelajaran yang sangat mendalam terkait digital marketing. sangat lengkap dan tentunya penyampaian belajarnya sangat seru dan mudah dipahami.

By Shada A

Aug 26, 2022

I like the fact that the session are short yet very clear and to the point

The assignments are very helpfull and the peer to peer method helps see and understand more about different points of view

By Lorelyn D

Oct 11, 2020

Thank you so much, Anke! It was a wonderful journey learning Introduction to Social Media Marketing. As heavy user of social media, it is really great to learn academically and officially!!!!

By Nauman A

Mar 28, 2022

It's a great course, throughout the course I learned so many new things about Digital Marketing. And I am looking forward to learning many more things in the remaining courses of this specialization.

By My A N

Oct 18, 2020

Thank you Facebook & Coursera for operating the course, bringing myself closer to the learning opportunity to understand and step-by-step approaching Social Media Marketing education in a much more effective, fun, engaging way through not just learning the knowledge but also the assignments that made the whole learning experiences worth the investments!

I have a better understanding about Social Media Marketing now after participating the course on Coursera, thank you for the knowledge!

And here is my Certification!

By Shameeza W

Oct 15, 2020

If you're someone like me with business ideas but you want to build a solid foundation before you go headfirst into things, then this is a great way to start. I was actually able to help fine-tune my business proposal and gave me great insights with social media marketing strategies tailored to your type of business. Would definitely recommend you do it to increase your knowledge and business production. The students are amazing and gave great reviews and help motivate you to do more. 5+ Star

By Abdelaziz S

Oct 22, 2020

A very interesting introduction to the social media marketing world. It contains all the basics and very well explained in a fun and energetic way by the instructor with real-world examples.

By Marcela M

Oct 16, 2020

what a fun ad interesting way to learn about social media. Regardless of your career, it is for common knowledge, convertation, business....anyone can learn from this course.

By Jasper

Oct 12, 2020

i have learned a lot from this course, understand ing the unique characteristics of the platforms as well as how to target your audience... the customer journey is something that meant a lot to me and yes thanks once again for all the information shared :)

By Gifty O

Oct 27, 2020

This course is very enlightening. Even though I have been on social media and earned money using it, this course has opened my eyes to more opportunities! Thank you so much Anne!

By Saurabh S

Dec 25, 2020

The course covers all the basics you are gonna need. It all starts with making a business account on some of the most famous social media platforms. The course gives you all the basic knowledge you need to become a social media marketer. You will learn how to make SMART goals and KPIs related to those goals. You will also learn about your target audience and how to make them engage with your product. Overall in this course, you are going to get well-managed information about what you are going to need for being a social media marketer.

By Dounia D

Oct 5, 2020

I am really looking forward to more details on Customer Journey, KPIs in FB, IG or other social media analytics, I love details when it comes to understanding the usage of social media for businesses. The course was a great review at parts and a great source of new information! Thank you.

By Kingsley A M

Jun 16, 2023

Very good course from Meta. Very good teaching from Anke. Overall, an impressive course. I want to learn more from Meta. Thank you Meta for reaching out to the Youth in Africa. We are indeed grateful.

By Dana M L

Nov 1, 2020

I learned a lot from this course. It explains the basics (which I knew already) but they expand it and give you proper tips to plan out your marketing plan. It is good to go back and learn it again.

By Aditya j

Oct 6, 2020

I loved the content covered in this course. This training was very helpful. Looking forward to complete the next program in the series as soon as possible.

By Kelly

Oct 7, 2020

This is a good and valuable course as it is awarded by Facebook and Coursera. The Instructor teach in a vey clear way, and the content are all very useful. The assignments and test really help in reviewing your understanding of the content, please do really take part in the assignment and test, you will really benefit from them.

By Solomon J M

Mar 2, 2021

Wow! Had fun learning this course, I enjoyed it and even exceeded the recommended weekly hours. This is really a great start, and Anke is really a top-notch lecturer, and tipping my hat to all who develop this course. Looking forward to the next course.

By Zulkifli B M

Oct 18, 2020

For me, though this is just an introduction, it's provide me a lot of input regarding social media marketing. This course absolutely a stepping stone for a new learner like me who just venture marketing world.