About this Specialization

This Specialization will teach you to optimize website content for the best possible search engine ranking. You'll learn the theory behind Google search and other search engine algorithms; you'll also build practical, real-world skills that you can apply to a career in digital marketing or online content development, including on-page and off-page optimization, optimizing for local and international audiences, conducting search-focused website audits, and aligning SEO with overall business strategies. Each course is intended to build on the skills from the previous course, thus we recommend you take the courses in the order they are listed. The Specialization culminates in a hands-on Capstone Project, in which you will apply your skills to a comprehensive SEO consulting task.
Learner Career Outcomes
75%
Started a new career after completing this specialization.
25%
Got a pay increase or promotion.

100% online courses

Start instantly and learn at your own schedule.

Flexible Schedule

Set and maintain flexible deadlines.

Beginner Level

English

Subtitles: English, Greek, Arabic, Portuguese (Brazilian)
Learner Career Outcomes
75%
Started a new career after completing this specialization.
25%
Got a pay increase or promotion.

100% online courses

Start instantly and learn at your own schedule.

Flexible Schedule

Set and maintain flexible deadlines.

Beginner Level

English

Subtitles: English, Greek, Arabic, Portuguese (Brazilian)

How the Specialization Works

Take Courses

A Coursera Specialization is a series of courses that helps you master a skill. To begin, enroll in the Specialization directly, or review its courses and choose the one you'd like to start with. When you subscribe to a course that is part of a Specialization, you’re automatically subscribed to the full Specialization. It’s okay to complete just one course — you can pause your learning or end your subscription at any time. Visit your learner dashboard to track your course enrollments and your progress.

Hands-on Project

Every Specialization includes a hands-on project. You'll need to successfully finish the project(s) to complete the Specialization and earn your certificate. If the Specialization includes a separate course for the hands-on project, you'll need to finish each of the other courses before you can start it.

Earn a Certificate

When you finish every course and complete the hands-on project, you'll earn a Certificate that you can share with prospective employers and your professional network.

how it works

There are 5 Courses in this Specialization

Course1

Course 1

Introduction to Search Engine Optimization

4.6
stars
3,685 ratings
990 reviews
Course2

Course 2

Search Engine Optimization Fundamentals

4.7
stars
1,481 ratings
320 reviews
Course3

Course 3

Optimizing a Website for Search

4.7
stars
774 ratings
147 reviews
Course4

Course 4

Advanced Content and Social Tactics to Optimize SEO

4.5
stars
516 ratings
102 reviews

Offered by

University of California, Davis logo

University of California, Davis

Frequently Asked Questions

  • Yes! To get started, click the course card that interests you and enroll. You can enroll and complete the course to earn a shareable certificate, or you can audit it to view the course materials for free. When you subscribe to a course that is part of a Specialization, you’re automatically subscribed to the full Specialization. Visit your learner dashboard to track your progress.

  • This course is completely online, so there’s no need to show up to a classroom in person. You can access your lectures, readings and assignments anytime and anywhere via the web or your mobile device.

  • This Specialization doesn't carry university credit, but some universities may choose to accept Specialization Certificates for credit. Check with your institution to learn more.

  • Yes, we recommend you move through the courses as listed to complete the Specialization. Each course builds on the previous course, especially the course Optimizing a Web for Search, relies on data and exercises from the previous course Search Engine Optimization Fundamentals to continue your learning.

More questions? Visit the Learner Help Center.