Search Engine Optimization (SEO) Specialization

Started Dec 11

Search Engine Optimization (SEO) Specialization

Search Engine Optimization (SEO) Specialization

Become an SEO Expert. Master search engine optimization tools and strategies

About This Specialization

This Specialization will teach you to optimize website content for the best possible search engine ranking. You'll learn the theory behind Google search and other search engine algorithms; you'll also build practical, real-world skills that you can apply to a career in digital marketing or online content development, including on-page and off-page optimization, optimizing for local and international audiences, conducting search-focused website audits, and aligning SEO with overall business strategies. Each course is intended to build on the skills from the previous course, thus we recommend you take the courses in the order they are listed. The Specialization culminates in a hands-on Capstone Project, in which you will apply your skills to a comprehensive SEO consulting task.

Created by:

courses
6 courses

Follow the suggested order or choose your own.

projects
Projects

Designed to help you practice and apply the skills you learn.

certificates
Certificates

Highlight your new skills on your resume or LinkedIn.

Courses
Beginner Specialization.
No prior experience required.
  1. COURSE 1

    Introduction to Search Engine Optimization

    Current session: Dec 11
    Subtitles
    English, Greek

    About the Course

    Ever wonder how major search engines such as Google, Bing and Yahoo rank your website within their searches? Or how content such as videos or local listings are shown and ranked based on what the search engine considers most relevant to users? Welcom
  2. COURSE 2

    Search Engine Optimization Fundamentals

    Current session: Dec 11
    Commitment
    4 weeks of study, 1-3 hours/week
    Subtitles
    English

    About the Course

    Gain an understanding of search engine algorithms and how they affect organic search results and websites. Building on this knowledge, you’ll learn the key elements for creating an effective SEO strategy, including how to select keywords and perform
  3. COURSE 3

    Optimizing a Website for Search

    Current session: Dec 11
    Commitment
    4 weeks of study, 2-3 hours/week
    Subtitles
    English

    About the Course

    Learn the ins and outs of optimizing a website, from conducting an initial audit to presenting your findings and recommendations. Hands-on activities include learning how to select and apply appropriate keywords throughout a website, incorporating
  4. COURSE 4

    Advanced Content and Social Tactics to Optimize SEO

    Current session: Dec 11
    Commitment
    4 weeks of study, 1-3 hours/week
    Subtitles
    English

    About the Course

    Discover the content marketing and social media ecosystems and how these interconnected channels drive search results to a website. Leverage content marketing and social media as part of your SEO strategy, and how to use influence marketing to est
  5. COURSE 5

    Advanced Search Engine Optimization Strategies

    Current session: Dec 11
    Commitment
    4-6 weeks of study, 5-7 hours/week
    Subtitles
    English

    About the Course

    This course focuses on technical, mobile and social strategies for increasing site traffic. Learn how to build SEO for international audiences through content localization, global team alignment and optimizing for local search engines.
  6. COURSE 6

    Website Optimization Client Report Project

    Upcoming session: Feb 19
    Subtitles
    English

    About the Capstone Project

    SEO is a dynamic and growing career field that demands knowledge and skills in a variety of website optimization strategies and tactics in order to be successful. This course is designed to provide you with a solid foundation in SEO including the d

Creators

  • University of California, Davis

    University of California, Davis

    UC Davis, one of the nation’s top-ranked research universities, is a global leader in agriculture, veterinary medicine, sustainability, environmental and biological sciences, and technology. With four colleges and six professional schools, UC Davis and its students and alumni are known for their academic excellence, meaningful public service and profound international impact.

  • Dave Lloyd

    Dave Lloyd

    Senior Manager, Global Search Marketing
  • Eric Enge

    Eric Enge

    Co-Author of "The Art of SEO"
  • Rebekah May

    Rebekah May

    SEO Manager & Lead SEO Instructor

FAQs