About this Course

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Learner Career Outcomes

50%

started a new career after completing these courses

45%

got a tangible career benefit from this course

20%

got a pay increase or promotion

100% online

Start instantly and learn at your own schedule.

Flexible deadlines

Reset deadlines in accordance to your schedule.

Intermediate Level

At least 2 years of business or marketing experience; familiar with social media.

Approx. 10 hours to complete

Suggested: 4 weeks of study, 1-3 hours/week...

English

Subtitles: English

What you will learn

  • Check

    Use content marketing campaigns to drive higher SEO rankings

  • Check

    Build relationships with influencers to help build your audience

  • Check

    Create influencer relationships and collaborations

  • Check

    Analyze data to see which content gets the most shares

Skills you will gain

Social Media MarketingSocial MediaContent MarketingMathematical Optimization

Learner Career Outcomes

50%

started a new career after completing these courses

45%

got a tangible career benefit from this course

20%

got a pay increase or promotion

100% online

Start instantly and learn at your own schedule.

Flexible deadlines

Reset deadlines in accordance to your schedule.

Intermediate Level

At least 2 years of business or marketing experience; familiar with social media.

Approx. 10 hours to complete

Suggested: 4 weeks of study, 1-3 hours/week...

English

Subtitles: English

Syllabus - What you will learn from this course

Week
1

Week 1

3 hours to complete

Introduction

3 hours to complete
10 videos (Total 61 min), 2 readings, 1 quiz
10 videos
Content Marketing Ecosystem53s
Basics of SEO Recap3m
Value Links9m
Link Building7m
Do's & Don'ts Obtaining Links10m
Guest Posting6m
Basic Concepts of Content Marketing4m
Building Your Audience3m
The Content Marketing Ecosystem & SEO10m
2 readings
A Note from UC Davis10m
The Art of SEO - Chapter 830m
1 practice exercise
Content Marketing Ecosystem30m
Week
2

Week 2

2 hours to complete

Social Media Marketing

2 hours to complete
6 videos (Total 45 min), 1 reading, 1 quiz
6 videos
Social Media Links & SEO7m
Platform Demographics10m
Picking Your Platform7m
Principles of Building Audiences13m
Case Studies5m
1 reading
The Art of SEO - Chapter 930m
1 practice exercise
Social Media Marketing20m
Week
3

Week 3

2 hours to complete

Influence Marketing

2 hours to complete
5 videos (Total 32 min), 1 reading, 1 quiz
5 videos
What Can Influencers Do For You?7m
Building the Relationship4m
First Steps in Collaboration12m
Advanced: Targeted Advertising6m
1 reading
Influencer Marketing - What it is, and Why YOU need to be doing it15m
1 practice exercise
Influence Marketing20m
Week
4

Week 4

9 hours to complete

Creating World Class Content

9 hours to complete
8 videos (Total 37 min), 2 readings, 2 quizzes
8 videos
Market Data on Content Marketing6m
Anchor Content3m
Types of Enhanced Content6m
Partnerships3m
Case Studies7m
Review of the Basics6m
Course Summary1m
2 readings
Content, Shares, and Links: Insights from Analyzing 1 Million Articles15m
A Clear Path for Marketers to Surviving Content Shock15m
1 practice exercise
Creating World Class Content20m
4.5
100 ReviewsChevron Right

Top reviews from Advanced Content and Social Tactics to Optimize SEO

By JNMar 27th 2017

Great course. Huge amount of content. Lecturers are easy to listen to. Be sure to allow enough time for the reading and major assignments. The readings take much longer than indicated.

By AMJan 19th 2020

Really practical and inspiring course content. Eric Enge is a great lecturer and I'd recommend this to anyone who's seeking a firmer grasp on content marketing tactics. Thanks!

Instructor

Image of instructor, Eric Enge

Eric Enge 

Co-Author of "The Art of SEO"
CEO, Stone Temple Consulting

About University of California, Davis

UC Davis, one of the nation’s top-ranked research universities, is a global leader in agriculture, veterinary medicine, sustainability, environmental and biological sciences, and technology. With four colleges and six professional schools, UC Davis and its students and alumni are known for their academic excellence, meaningful public service and profound international impact....

Frequently Asked Questions

  • Once you enroll for a Certificate, you’ll have access to all videos, quizzes, and programming assignments (if applicable). Peer review assignments can only be submitted and reviewed once your session has begun. If you choose to explore the course without purchasing, you may not be able to access certain assignments.

  • When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.

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