Gain an understanding of search engine algorithms and how they affect organic search results and websites. Building on this knowledge, you’ll learn the key elements for creating an effective SEO strategy, including how to select keywords and perform keyword research; consumer psychology and search behavior; and how to conduct on-page SEO analysis to identify opportunities to improve a website’s search optimization.
About this Course
What you will learn
Complete a competitive analysis on a webpage
Interpret brand recognition through social media
Create sitemaps and robot.txt files, plan redirects, and manage site errors
Use a variety of SEO tools to conduct an audience analysis and develop personas of your ideal buyer
Skills you will gain
- Social Media
- Keyword Research
- Mathematical Optimization
Syllabus - What you will learn from this course
Getting Started and Introduction to On-page SEO
Introduction to Off-page SEO
Introduction to Technical SEO
Keyword Theory & Research
- 5 stars80.35%
- 4 stars16.78%
- 3 stars1.75%
- 2 stars0.37%
- 1 star0.72%
TOP REVIEWS FROM GOOGLE SEO FUNDAMENTALS
it was really very informational and knowledge enriched course... love the way of tutor with which she delivers and access learner's knowledge. would love to learn more...
Another hit. Lessons are parceled out well so that it is easy to learn but then reinforced extremely well so that the participants leave with a firm grasp on the concepts.
This is not a trivial subject. Nevertheless, I feel completely confident in my newfound knowledge of it. Not only that, but I am very motivated to keep going with the rest of the specialization now.
Super easy to follow! I recommend actually doing the practices, helps a lot. I had done research before this course and this helped me refine the details I needed to know for each part of SEO.
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