About this Course

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Learner Career Outcomes

41%

started a new career after completing these courses

41%

got a tangible career benefit from this course

18%

got a pay increase or promotion
Flexible deadlines
Reset deadlines in accordance to your schedule.
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Approx. 29 hours to complete
English

What you will learn

  • Complete a competitive analysis on a webpage

  • Interpret brand recognition through social media

  • Create sitemaps and robot.txt files, plan redirects, and manage site errors

  • Use a variety of SEO tools to conduct an audience analysis and develop personas of your ideal buyer

Skills you will gain

Social MediaKeyword ResearchMarketingMathematical Optimization

Learner Career Outcomes

41%

started a new career after completing these courses

41%

got a tangible career benefit from this course

18%

got a pay increase or promotion
Flexible deadlines
Reset deadlines in accordance to your schedule.
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Approx. 29 hours to complete
English

Offered by

Placeholder

University of California, Davis

Syllabus - What you will learn from this course

Content RatingThumbs Up97%(10,637 ratings)Info
Week
1

Week 1

8 hours to complete

Getting Started and Introduction to On-page SEO

8 hours to complete
11 videos (Total 65 min), 4 readings, 1 quiz
Week
2

Week 2

5 hours to complete

Introduction to Off-page SEO

5 hours to complete
4 videos (Total 19 min), 2 readings, 1 quiz
Week
3

Week 3

6 hours to complete

Introduction to Technical SEO

6 hours to complete
7 videos (Total 39 min), 2 readings, 1 quiz
Week
4

Week 4

10 hours to complete

Keyword Theory & Research

10 hours to complete
6 videos (Total 25 min), 1 reading, 2 quizzes

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