Gain an understanding of search engine algorithms and how they affect organic search results and websites. Building on this knowledge, you’ll learn the key elements for creating an effective SEO strategy, including how to select keywords and perform keyword research; consumer psychology and search behavior; and how to conduct on-page SEO analysis to identify opportunities to improve a website’s search optimization.
This course is part of the Search Engine Optimization (SEO) Specialization
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About this Course
Could your company benefit from training employees on in-demand skills?
Try Coursera for BusinessWhat you will learn
Complete a competitive analysis on a webpage
Interpret brand recognition through social media
Create sitemaps and robot.txt files, plan redirects, and manage site errors
Use a variety of SEO tools to conduct an audience analysis and develop personas of your ideal buyer
Skills you will gain
- Social Media
- Keyword Research
- Marketing
- Mathematical Optimization
Could your company benefit from training employees on in-demand skills?
Try Coursera for BusinessOffered by
Syllabus - What you will learn from this course
Getting Started and Introduction to On-page SEO
Introduction to Off-page SEO
Introduction to Technical SEO
Keyword Theory & Research
Reviews
- 5 stars80.34%
- 4 stars16.79%
- 3 stars1.76%
- 2 stars0.37%
- 1 star0.72%
HIGHLIGHTS
TOP REVIEWS FROM GOOGLE SEO FUNDAMENTALS
Great course that gives an overall very good picture of what SEO is all about. Very clear lectures and the lecturers are spectacular! highly recommend! cant wait to learn more...
this is amazing SEO course . i am first time learning about SEO . its really informative and help me to improve my skill. i really thanks to coursera to give this opportunity to learn this course.
Ms May provided so much information and so many resources regarding SEO. For each aspect of SEO I definitely walk away with a lot more knowledge that I can already apply right now!
This course was very well explained and the resources were easy to understand. It helped me a lot to understand SEO principles that I can now apply to my site.
Thanks a lot.
About the Search Engine Optimization (SEO) Specialization

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