About this Course

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Learner Career Outcomes

41%

started a new career after completing these courses

41%

got a tangible career benefit from this course

19%

got a pay increase or promotion
Shareable Certificate
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Beginner Level

At least 2 years of business experience.

Approx. 20 hours to complete
English

What you will learn

  • Critique the role of advertisements and corporate funding in the development of search

  • Compare and contrast the functionality of search engine algorithms updates

  • Write your own content for a website that will improve search results

  • Develop an optimization strategy following best practices for a client to implement to help increase their ranking

Skills you will gain

Search AlgorithmSearch Engine Optimization (SEO)Mathematical OptimizationSemantics

Learner Career Outcomes

41%

started a new career after completing these courses

41%

got a tangible career benefit from this course

19%

got a pay increase or promotion
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Flexible deadlines
Reset deadlines in accordance to your schedule.
Beginner Level

At least 2 years of business experience.

Approx. 20 hours to complete
English

Offered by

Placeholder

University of California, Davis

Syllabus - What you will learn from this course

Content RatingThumbs Up97%(25,394 ratings)Info
Week
1

Week 1

5 hours to complete

Getting Started & Introduction to SEO

5 hours to complete
16 videos (Total 69 min), 3 readings, 1 quiz
Week
2

Week 2

2 hours to complete

Evolution of SEO

2 hours to complete
4 videos (Total 21 min), 2 readings, 1 quiz
Week
3

Week 3

7 hours to complete

Current SEO Best Practices

7 hours to complete
9 videos (Total 58 min), 7 readings, 1 quiz
Week
4

Week 4

6 hours to complete

SEO of Today, Tomorrow and Beyond & Course Wrap-Up

6 hours to complete
5 videos (Total 22 min), 2 readings, 1 quiz

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