Ever wonder how major search engines such as Google, Bing and Yahoo rank your website within their searches? Or how content such as videos or local listings are shown and ranked based on what the search engine considers most relevant to users? Welcome to the world of Search Engine Optimization (SEO). This course is the first within the SEO Specialization and it is intended to give you a taste of SEO with some fun practices to get seen in Google.
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About this Course
At least 2 years of business experience.
Could your company benefit from training employees on in-demand skills?
Try Coursera for BusinessWhat you will learn
Critique the role of advertisements and corporate funding in the development of search
Compare and contrast the functionality of search engine algorithms updates
Write your own content for a website that will improve search results
Develop an optimization strategy following best practices for a client to implement to help increase their ranking
Skills you will gain
- Search Algorithm
- Search Engine Optimization (SEO)
- Mathematical Optimization
- Semantics
At least 2 years of business experience.
Could your company benefit from training employees on in-demand skills?
Try Coursera for BusinessOffered by
Syllabus - What you will learn from this course
Introduction to Google SEO
Current SEO Best Practices
SEO of Today, Tomorrow and Beyond
Your Audience and Building Personas
Reviews
- 5 stars72.22%
- 4 stars21.45%
- 3 stars4.52%
- 2 stars0.94%
- 1 star0.85%
TOP REVIEWS FROM INTRODUCTION TO GOOGLE SEO
Awesome course that really takes the right amount of time to explain each topic pertaining to SEO. Love how they weave in the history of the internet, web design, content and branding with SEO.
Great course outlining the framework of SEO. I enjoyed every week of the course and learned a great deal of useful information. Hoping to apply it soon enough. 9/10 Would recommend for beginners!
I really enjoyed the "Introduction to Search Engine Optimization" course. It brings a good overview of the basics, and I was very impressed with the number of extra materials provided. Thank you!
Great introduction to SEO - eager to test the most advanced courses to get more insight on how to apply technical changes that will improve the user experience and page search results rankings.
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