About this Course

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Learner Career Outcomes

54%

started a new career after completing these courses

50%

got a tangible career benefit from this course

21%

got a pay increase or promotion

100% online

Start instantly and learn at your own schedule.

Flexible deadlines

Reset deadlines in accordance to your schedule.

Approx. 11 hours to complete

English

Subtitles: English, Greek, Arabic

What you will learn

  • Critique the role of advertisements and corporate funding in the development of search

  • Compare and contrast the functionality of search engine algorithms updates

  • Write your own content for a website that will improve search results

  • Develop an optimization strategy following best practices for a client to implement to help increase their ranking

Skills you will gain

Search AlgorithmSearch Engine Optimization (SEO)Mathematical OptimizationSemantics

Learner Career Outcomes

54%

started a new career after completing these courses

50%

got a tangible career benefit from this course

21%

got a pay increase or promotion

100% online

Start instantly and learn at your own schedule.

Flexible deadlines

Reset deadlines in accordance to your schedule.

Approx. 11 hours to complete

English

Subtitles: English, Greek, Arabic

Syllabus - What you will learn from this course

Content RatingThumbs Up96%(15,504 ratings)Info
Week
1

Week 1

5 hours to complete

Getting Started & Introduction to SEO

5 hours to complete
16 videos (Total 69 min), 3 readings, 1 quiz
16 videos
Introduction1m
Introduction to SEO5m
What You Can Expect from a Career in SEO6m
How I Got Started in SEO2m
My Role as an SEO Manager2m
Key Skills We Look for When Hiring3m
Tips for Finding a Job3m
How I Got Started in SEO3m
A Day in the Life of an SEO Professional3m
Key Skills We Look for When Hiring7m
Specific Skills Managers Want6m
Tips for Finding a Job5m
Tips for Interviewing5m
Building a Marketable Portfolio4m
Overview of In-house SEO5m
3 readings
A Note from UC Davis10m
Why a Career in SEO?10m
Optional: What You Can Expect from a Career in SEO10m
1 practice exercise
Getting Started & Introduction to SEO20m
Week
2

Week 2

2 hours to complete

Evolution of SEO

2 hours to complete
4 videos (Total 21 min), 2 readings, 1 quiz
4 videos
How Search Engines Work2m
History of Search Engines (1945 - 1993)7m
Advancement of Search (1993 - 2000)10m
2 readings
Timeline of Google Search15m
History of Search Engines (1945 - 1993)30m
1 practice exercise
Evolution of SEO20m
Week
3

Week 3

7 hours to complete

Current SEO Best Practices

7 hours to complete
9 videos (Total 58 min), 7 readings, 1 quiz
9 videos
Introduction to Search Engine Algorithms6m
SEO Best Practices and Ranking Factors7m
Early Algorithms: Florida, Austin, and Brandy6m
Updates: Personalized, Universal, Vince, and Caffeine6m
Panda: The Game Changer for Content7m
Cleaning Up Links with Penguin9m
Refinements: Hummingbird, Pigeon, and Mobile6m
How You Can Avoid Penalties5m
7 readings
Introduction to Search Engine Algorithms45m
SEO Best Practices and Ranking Factors30m
Personalized, Universal, Vince, and Caffeine1h
Panda: The Game Changer for Content1h 30m
Cleaning Up Links with Penguin30m
Hummingbird, Pigeon, and Mobile30m
How You Can Avoid Penalties15m
1 practice exercise
Current SEO Best Practices30m
Week
4

Week 4

6 hours to complete

SEO of Today, Tomorrow and Beyond & Course Wrap-Up

6 hours to complete
5 videos (Total 22 min), 2 readings, 1 quiz
5 videos
Evolution of Keyword Optimization3m
Strengthening Your Keyword Strategy7m
How Does Branding Influence Website Rank?8m
Course Summary and Wrap-Up1m
2 readings
Strengthening Your Keyword Strategy1h
How Does Branding Influence Website Rank?1h 45m
1 practice exercise
SEO of Today, Tomorrow and Beyond20m
4.6
1,008 ReviewsChevron Right

Top reviews from Introduction to Search Engine Optimization

By SSAug 10th 2016

Great course, very informative!! I can tell the classes are starting to be structured differently though. Not too much meat to this first course... reserving my opinion, until I go through a few more.

By KSOct 3rd 2019

I found this intro course to be more intense and simultaneously more valuable than I expected it to be. I've already gained new insight and learned techniques I can put into practice now. Brilliant.

Offered by

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University of California, Davis

Frequently Asked Questions

  • Once you enroll for a Certificate, you’ll have access to all videos, quizzes, and programming assignments (if applicable). Peer review assignments can only be submitted and reviewed once your session has begun. If you choose to explore the course without purchasing, you may not be able to access certain assignments.

  • When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.

More questions? Visit the Learner Help Center.