University of California, Davis

Introduction to Google SEO

This course is part of Search Engine Optimization (SEO) Specialization

Taught in English

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Rebekah May

Instructor: Rebekah May

305,124 already enrolled

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Course

Gain insight into a topic and learn the fundamentals

4.6

(9,985 reviews)

|

97%

Beginner level

Recommended experience

13 hours (approximately)
Flexible schedule
Learn at your own pace

What you'll learn

  • Critique the role of advertisements and corporate funding in the development of search

  • Compare and contrast the functionality of search engine algorithms updates

  • Write your own content for a website that will improve search results

  • Develop an optimization strategy following best practices for a client to implement to help increase their ranking

Details to know

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Assessments

4 quizzes

Course

Gain insight into a topic and learn the fundamentals

4.6

(9,985 reviews)

|

97%

Beginner level

Recommended experience

13 hours (approximately)
Flexible schedule
Learn at your own pace

See how employees at top companies are mastering in-demand skills

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Build your subject-matter expertise

This course is part of the Search Engine Optimization (SEO) Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
  • Learn new concepts from industry experts
  • Gain a foundational understanding of a subject or tool
  • Develop job-relevant skills with hands-on projects
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There are 4 modules in this course

Welcome to the first week of the course! In this module, you will be able to define Search Engine Optimization and explain the basics of SEO as a business (as well as how SEO shapes the Internet itself). You'll learn about the differences between the main SEO job types and discover career options as an SEO. You will also identify the role of search technologies and list out search engine parts. You'll then review the evolution of SEO and the timeline of search engine development. Let's get started!

What's included

6 videos4 readings1 quiz3 discussion prompts

In this module, we'll be discussing items that SEOs spend a great deal of time dealing with: SEO best practices, the algorithm updates that look for them and potential penalties for not adhering to them. By the end of this module, you'll be able to illustrate the concept of relevancy as it applies to search results, compare and contrast the functionality of search engine algorithm updates, and critically examine the ways in which webmasters attempt to circumvent these algorithms. You'll also be able to define important ranking factors used by modern search engines, and learn the necessary steps to avoid (or correct) any penalties applied by search engine algorithms. Let's get started!

What's included

7 videos5 readings1 quiz1 discussion prompt

In this module, you will be able to explain how concepts like topic association and semantic analysis relate to the relevancy and trustworthiness of search results. You will be able to demonstrate the impact of brands and branding on search results, and critically analyze the role of social media and other emerging technologies on the landscape of SEO. In this module, you will gain an understanding of where SEO fits into the broader digital marketing landscape. You'll also be well prepared to write and optimize your own content for a website that will improve search results, as well as develop an optimization strategy for a client to implement that would help to increase their ranking while following best practices. Let's get started!

What's included

8 videos6 readings1 quiz2 discussion prompts

You've made it to Module 4! In this module, you’ll learn about and understand common behaviors of web searchers that can help you market to different types of consumers. We will close out this course by using a variety of SEO tools to conduct an audience and use this data to develop personas of your ideal buyer. Let's get started!

What's included

6 videos1 reading1 quiz1 discussion prompt

Instructor

Instructor ratings
4.7 (2,350 ratings)
Rebekah May
University of California, Davis
4 Courses384,693 learners

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