University of California, Davis

Google SEO Capstone Project

This course is part of Search Engine Optimization (SEO) Specialization

Taught in English

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Rebekah May

Instructor: Rebekah May

39,962 already enrolled

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Course

Gain insight into a topic and learn the fundamentals

4.8

(445 reviews)

|

94%

Intermediate level

Recommended experience

47 hours (approximately)
Flexible schedule
Learn at your own pace

What you'll learn

  • Create an SEO Pitch

  • Prepare and perform a competitive analysis

  • Analyze and create a keyword map

  • Create a final report of your findings and recommendations for SEO and present your recommendations to your client

Details to know

Shareable certificate

Add to your LinkedIn profile

Course

Gain insight into a topic and learn the fundamentals

4.8

(445 reviews)

|

94%

Intermediate level

Recommended experience

47 hours (approximately)
Flexible schedule
Learn at your own pace

See how employees at top companies are mastering in-demand skills

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Build your subject-matter expertise

This course is part of the Search Engine Optimization (SEO) Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
  • Learn new concepts from industry experts
  • Gain a foundational understanding of a subject or tool
  • Develop job-relevant skills with hands-on projects
  • Earn a shareable career certificate
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There are 4 modules in this course

In this first milestone, you will identify an existing section of your (or outside) website by using your skills to gauge a website’s opportunity for improvement and higher ranking. Once you have selected a website, you will create an SEO pitch to internal stakeholders, or potential client, on why or how the website should be improved. Finally, you will develop a list of metrics that will help gather the information you need to begin to develop your SEO strategy to monitor and engage success. Let's get started!

What's included

2 videos5 readings1 peer review2 discussion prompts

In this milestone, you will focus on the initial research required to begin optimizing a website. This milestone has three main activities including developing a buyer persona, conducting keyword research, and performing competitive research. These activities will help you identify your target audience, frame your keyword research, and gain insight into your competition. The information you gather from this research process will help you develop a successful strategy for the website.

What's included

1 video6 readings1 peer review1 discussion prompt

In this third milestone, you’ll examine the content of your competitors’ sites through a content audit to better position your own SEO campaign. You’ll also conduct an internal content audit to compare your site to those of your competitors and identify areas for improvement. Also in this milestone, you will develop a keyword matrix to help you determine which keywords should be assigned to specific pages on your site. In the final part of the milestone, you’ll perform a technical review of the site to identify any technical factors that may impact the ranking of the website. Each of these activities is critical to On-Page SEO.

What's included

1 video9 readings1 peer review1 discussion prompt

In this final milestone, you will develop a comprehensive presentation representing all the work you have done throughout the course. Using a standard outline, you’ll create one cohesive Word document and present your findings, analysis, and recommendations to your peers. The final presentation will also include a video in which you present your case to a potential client or employer outlining how your SEO strategy will improve ranking and business.

What's included

2 videos2 readings1 peer review2 discussion prompts

Instructor

Instructor ratings
4.8 (88 ratings)
Rebekah May
University of California, Davis
4 Courses384,693 learners

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