About this Course

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Beginner Level

At least 2 years of business experience.

Approx. 14 hours to complete
English

What you will learn

  • Critique the role of advertisements and corporate funding in the development of search

  • Compare and contrast the functionality of search engine algorithms updates

  • Write your own content for a website that will improve search results

  • Develop an optimization strategy following best practices for a client to implement to help increase their ranking

Skills you will gain

  • Search Algorithm
  • Search Engine Optimization (SEO)
  • Mathematical Optimization
  • Semantics
Flexible deadlines
Reset deadlines in accordance to your schedule.
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Beginner Level

At least 2 years of business experience.

Approx. 14 hours to complete
English

Offered by

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University of California, Davis

Syllabus - What you will learn from this course

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Week
1
Week 1
3 hours to complete

Introduction to Google SEO

3 hours to complete
6 videos (Total 25 min), 4 readings, 1 quiz
Week
2
Week 2
4 hours to complete

Current SEO Best Practices

4 hours to complete
7 videos (Total 47 min), 5 readings, 1 quiz
Week
3
Week 3
5 hours to complete

SEO of Today, Tomorrow and Beyond

5 hours to complete
8 videos (Total 49 min), 6 readings, 1 quiz
Week
4
Week 4
1 hour to complete

Your Audience and Building Personas

1 hour to complete
6 videos (Total 31 min), 1 reading, 1 quiz

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