Ever wonder how major search engines such as Google, Bing and Yahoo rank your website within their searches? Or how content such as videos or local listings are shown and ranked based on what the search engine considers most relevant to users? Welcome to the world of Search Engine Optimization (SEO). This course is the first within the SEO Specialization and it is intended to give you a taste of SEO with some fun practices to get seen in Google.
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About this Course
At least 2 years of business experience.
Could your company benefit from training employees on in-demand skills?
Try Coursera for BusinessWhat you will learn
Critique the role of advertisements and corporate funding in the development of search
Compare and contrast the functionality of search engine algorithms updates
Write your own content for a website that will improve search results
Develop an optimization strategy following best practices for a client to implement to help increase their ranking
Skills you will gain
- Search Algorithm
- Search Engine Optimization (SEO)
- Mathematical Optimization
- Semantics
At least 2 years of business experience.
Could your company benefit from training employees on in-demand skills?
Try Coursera for BusinessOffered by
Syllabus - What you will learn from this course
Introduction to Google SEO
Current SEO Best Practices
SEO of Today, Tomorrow and Beyond
Your Audience and Building Personas
Reviews
- 5 stars72.21%
- 4 stars21.46%
- 3 stars4.52%
- 2 stars0.94%
- 1 star0.85%
TOP REVIEWS FROM INTRODUCTION TO GOOGLE SEO
Great introductory course to SEO. The content is brilliant and the lecturer is clear. It would be good if there would be a teaching stuff to assist the students in their threads in the forums.
I found this intro course to be more intense and simultaneously more valuable than I expected it to be. I've already gained new insight and learned techniques I can put into practice now. Brilliant.
Very informative introductory course! Gives an individual basic idea of what SEO is, how it has developed over the years and the exciting direction it is heading towards. I definitely enjoyed it!
The course was so informative and helped me find out what are my next courses that I have to learn and acuire in order to know more about SEO and develop my abilites in the field of content Writing.
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