Ever wonder how major search engines such as Google, Bing and Yahoo rank your website within their searches? Or how content such as videos or local listings are shown and ranked based on what the search engine considers most relevant to users? Welcome to the world of Search Engine Optimization (SEO). This course is the first within the SEO Specialization and it is intended to give you a taste of SEO with some fun practices to get seen in Google.
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About this Course
At least 2 years of business experience.
Could your company benefit from training employees on in-demand skills?
Try Coursera for BusinessWhat you will learn
Critique the role of advertisements and corporate funding in the development of search
Compare and contrast the functionality of search engine algorithms updates
Write your own content for a website that will improve search results
Develop an optimization strategy following best practices for a client to implement to help increase their ranking
Skills you will gain
- Search Algorithm
- Search Engine Optimization (SEO)
- Mathematical Optimization
- Semantics
At least 2 years of business experience.
Could your company benefit from training employees on in-demand skills?
Try Coursera for BusinessOffered by
Syllabus - What you will learn from this course
Introduction to Google SEO
Current SEO Best Practices
SEO of Today, Tomorrow and Beyond
Your Audience and Building Personas
Reviews
- 5 stars72.22%
- 4 stars21.44%
- 3 stars4.52%
- 2 stars0.94%
- 1 star0.85%
TOP REVIEWS FROM INTRODUCTION TO GOOGLE SEO
Great course outlining the framework of SEO. I enjoyed every week of the course and learned a great deal of useful information. Hoping to apply it soon enough. 9/10 Would recommend for beginners!
A great fundamental breakdown of SEO strategies that you need to know in order to further understand the field. Very well designed course that is perfect for someone who is new to the field of SEO!
I liked how she started from the introduction and super basics about the course and then dived into the core part of it. Even though it was a four week course but there's a lot to learn still.
It was a great introductory course. However, a little hands-on option would have been great. Thank you to the instructor and the whole team behind the course for your effort and excellent outcomes.
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