SEO is a dynamic and growing career field that demands knowledge and skills in a variety of website optimization strategies and tactics in order to be successful. This course is designed to provide you with a solid foundation in SEO including the different elements comprising a website optimization client report, and arm you with skills you need to develop a tactical approach to SEO.
Offered By
University of California, Davis
About this Course
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Learner Career Outcomes
62%
started a new career after completing these courses
50%
got a tangible career benefit from this course
25%
got a pay increase or promotion
What you will learn
Create an SEO Pitch
Prepare and perform a competitive analysis
Analyze and create a keyword map
Create a final report of your findings and recommendations for SEO and present your recommendations to your client
Learner Career Outcomes
62%
started a new career after completing these courses
50%
got a tangible career benefit from this course
25%
got a pay increase or promotion
100% online
Start instantly and learn at your own schedule.
Flexible deadlines
Reset deadlines in accordance to your schedule.
Intermediate Level
Have gone through the others courses within the SEO Specialization.
Approx. 12 hours to complete
Suggested: 3 hours/week
English
Subtitles: English
Syllabus - What you will learn from this course
11 hours to complete
Getting Started and Milestone 1: Gauging a Site's Opportunity for Improvement
In this first milestone, you will identify a potential client’s website by using your skills to gauge a website’s opportunity for improvement and higher ranking. Once you have selected a website, you will create an SEO pitch to inform and persuade a potential client to adopt a new SEO strategy. Finally, you will develop a set of kick-off questions that will help gather the information you need to begin to develop your SEO strategy.
11 hours to complete
2 videos (Total 9 min), 5 readings, 1 quiz
5 readings
A Note from UC Davis10m
Identifying a Potential Client - Resources (Part 1)10m
Create an SEO Pitch - Resources (Part 2)30m
Develop Kickoff Questions - Resources (Part 3)20m
Kick-Off Questions Template1m
17 hours to complete
Milestone 2: Initial Research Phase
In this milestone, you will focus on the initial research required to begin optimizing a website. This milestone has three main activities including developing a buyer persona, conducting keyword research, and performing competitive research. These activities will help you identify your target audience, frame your keyword research, and gain insight into your competition. The information you gather from this research process will help you develop a successful strategy for the website.
17 hours to complete
1 video (Total 8 min), 6 readings, 1 quiz
1 video
6 readings
Developing a Persona - Resources (Part 1)30m
User/Buyer Persona Template1m
Performing Keyword Research - Resources (Part 2)40m
Keyword Research Example & Template1m
Conducting a Competitive Analysis - Resources (Part 3)50m
Keyword Competitive Analysis Template1m
12 hours to complete
Milestone 3: Conducting a Content Audit and Technical Review
In this third milestone, you’ll examine the content of your competitors’ sites through a content audit to better position your own SEO campaign. You’ll also conduct an internal content audit to compare your site to those of your competitors and identify areas for improvement. Also in this milestone, you will develop a keyword matrix to help you determine which keywords should be assigned to specific pages on your site. In the final part of the milestone, you’ll perform a technical review of the site to identify any technical factors that may impact the ranking of the website. Each of these activities is critical to On-Page SEO.
12 hours to complete
1 video (Total 8 min), 9 readings, 1 quiz
9 readings
Competitive Content Analysis (Part 1)30m
Competitive Analysis Template1m
Internal Content Audit - Resources (Part 2)30m
Internal Content Audit Template1m
Keyword Mapping - Resources (Part 3)50m
Keyword Mapping Template1m
Technical SEO - Resources (Part 4)20m
Error Tracking Template1m
Technical Audit Template1m
6 hours to complete
Milestone 4: Presenting Your Findings
In this final milestone, you will develop a comprehensive presentation representing all the work you have done throughout the course. Using a standard outline, you’ll create one cohesive Word document and present your findings, analysis, and recommendations to your peers. The final presentation will also include a video in which you present your case to a potential client or employer outlining how your SEO strategy will improve ranking and business.
6 hours to complete
2 videos (Total 6 min), 2 readings, 1 quiz
2 readings
Presenting Your Findings - Resources30m
SEO Audit Template1m
Reviews
4.8
TOP REVIEWS FROM WEBSITE OPTIMIZATION CLIENT REPORT PROJECT
by JHOct 29, 2016
If you want to be an expert in SEO and work in the field this is the series of courses to lean the craft.\n\nWhen you complete this course you will be ready to put your skills to work!
by ASJul 10, 2017
Really enjoyed this course, it was consistent with everything I have learned in a professional SEO agency and taught many new things as well as provided good practical resources.
by PPDec 9, 2018
The comprehensive SEO Specialization course with a client's website optimization report project at the end of the course.
by MMSep 19, 2017
excellent specialization. enjoyed and learnt a lot. thank you coursera and instructors.
by SRJun 30, 2017
Great project to practice everything you learned in the specialization.
by SMNov 26, 2018
It's a wonderful course. I a have learned a lot from this course.
by JJJun 19, 2017
Excellent and great the resources were put for each week.
Offered by
University of California, Davis
UC Davis, one of the nation’s top-ranked research universities, is a global leader in agriculture, veterinary medicine, sustainability, environmental and biological sciences, and technology. With four colleges and six professional schools, UC Davis and its students and alumni are known for their academic excellence, meaningful public service and profound international impact.
Frequently Asked Questions
When will I have access to the lectures and assignments?
Once you enroll for a Certificate, you’ll have access to all videos, quizzes, and programming assignments (if applicable). Peer review assignments can only be submitted and reviewed once your session has begun. If you choose to explore the course without purchasing, you may not be able to access certain assignments.
What will I get if I subscribe to this Specialization?
When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.
What is the refund policy?
Is financial aid available?
More questions? Visit the Learner Help Center.