About this Course

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Learner Career Outcomes

62%

started a new career after completing these courses

50%

got a tangible career benefit from this course

25%

got a pay increase or promotion
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Flexible deadlines
Reset deadlines in accordance to your schedule.
Intermediate Level

Have gone through the others courses within the SEO Specialization.

Approx. 47 hours to complete
English
Subtitles: English

What you will learn

  • Create an SEO Pitch

  • Prepare and perform a competitive analysis

  • Analyze and create a keyword map

  • Create a final report of your findings and recommendations for SEO and present your recommendations to your client

Learner Career Outcomes

62%

started a new career after completing these courses

50%

got a tangible career benefit from this course

25%

got a pay increase or promotion
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Flexible deadlines
Reset deadlines in accordance to your schedule.
Intermediate Level

Have gone through the others courses within the SEO Specialization.

Approx. 47 hours to complete
English
Subtitles: English

Offered by

University of California, Davis logo

University of California, Davis

Syllabus - What you will learn from this course

Week
1

Week 1

11 hours to complete

Getting Started and Milestone 1: Gauging a Site's Opportunity for Improvement

11 hours to complete
2 videos (Total 9 min), 5 readings, 1 quiz
2 videos
Milestone 1 Assignment Overview5m
5 readings
A Note from UC Davis10m
Identifying a Potential Client - Resources (Part 1)10m
Create an SEO Pitch - Resources (Part 2)30m
Develop Kickoff Questions - Resources (Part 3)20m
Kick-Off Questions Template1m
Week
2

Week 2

17 hours to complete

Milestone 2: Initial Research Phase

17 hours to complete
1 video (Total 8 min), 6 readings, 1 quiz
6 readings
Developing a Persona - Resources (Part 1)30m
User/Buyer Persona Template1m
Performing Keyword Research - Resources (Part 2)40m
Keyword Research Example & Template1m
Conducting a Competitive Analysis - Resources (Part 3)50m
Keyword Competitive Analysis Template1m
Week
3

Week 3

12 hours to complete

Milestone 3: Conducting a Content Audit and Technical Review

12 hours to complete
1 video (Total 8 min), 9 readings, 1 quiz
9 readings
Competitive Content Analysis (Part 1)30m
Competitive Analysis Template1m
Internal Content Audit - Resources (Part 2)30m
Internal Content Audit Template1m
Keyword Mapping - Resources (Part 3)50m
Keyword Mapping Template1m
Technical SEO - Resources (Part 4)20m
Error Tracking Template1m
Technical Audit Template1m
Week
4

Week 4

6 hours to complete

Milestone 4: Presenting Your Findings

6 hours to complete
2 videos (Total 6 min), 2 readings, 1 quiz
2 videos
Project Summary1m
2 readings
Presenting Your Findings - Resources30m
SEO Audit Template1m

Reviews

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Frequently Asked Questions

  • Access to lectures and assignments depends on your type of enrollment. If you take a course in audit mode, you will be able to see most course materials for free. To access graded assignments and to earn a Certificate, you will need to purchase the Certificate experience, during or after your audit. If you don't see the audit option:

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    • The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
  • When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.

  • If you subscribed, you get a 7-day free trial during which you can cancel at no penalty. After that, we don’t give refunds, but you can cancel your subscription at any time. See our full refund policy.

  • Yes, Coursera provides financial aid to learners who cannot afford the fee. Apply for it by clicking on the Financial Aid link beneath the "Enroll" button on the left. You'll be prompted to complete an application and will be notified if you are approved. You'll need to complete this step for each course in the Specialization, including the Capstone Project. Learn more.

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