SEO is a dynamic and growing career field that demands knowledge and skills in a variety of website optimization strategies and tactics in order to be successful. This course is designed to provide you with a solid foundation in SEO including the different elements comprising a website optimization client report, and arm you with skills you need to develop a tactical approach to SEO.
Offered By
University of California, DavisAbout this Course
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Flexible deadlines
Reset deadlines in accordance to your schedule.
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Intermediate Level
Have gone through the others courses within the SEO Specialization.
Approx. 47 hours to complete
English
Subtitles: English
What you will learn
Create an SEO Pitch
Prepare and perform a competitive analysis
Analyze and create a keyword map
Create a final report of your findings and recommendations for SEO and present your recommendations to your client
Flexible deadlines
Reset deadlines in accordance to your schedule.
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Intermediate Level
Have gone through the others courses within the SEO Specialization.
Approx. 47 hours to complete
English
Subtitles: English
Offered by
University of California, Davis
UC Davis, one of the nation’s top-ranked research universities, is a global leader in agriculture, veterinary medicine, sustainability, environmental and biological sciences, and technology. With four colleges and six professional schools, UC Davis and its students and alumni are known for their academic excellence, meaningful public service and profound international impact.
Syllabus - What you will learn from this course
11 hours to complete
Getting Started and Milestone 1: Gauging a Site's Opportunity for Improvement
In this first milestone, you will identify an existing section of your (or outside) website by using your skills to gauge a website’s opportunity for improvement and higher ranking. Once you have selected a website, you will create an SEO pitch to internal stakeholders, or potential client, on why or how the website should be improved. Finally, you will develop a list of metrics that will help gather the information you need to begin to develop your SEO strategy to monitor and engage success. Let's get started!
11 hours to complete
2 videos (Total 9 min), 5 readings, 1 quiz
17 hours to complete
Milestone 2: Initial Research Phase
In this milestone, you will focus on the initial research required to begin optimizing a website. This milestone has three main activities including developing a buyer persona, conducting keyword research, and performing competitive research. These activities will help you identify your target audience, frame your keyword research, and gain insight into your competition. The information you gather from this research process will help you develop a successful strategy for the website.
17 hours to complete
1 video (Total 8 min), 6 readings, 1 quiz
12 hours to complete
Milestone 3: Conducting a Content Audit and Technical Review
In this third milestone, you’ll examine the content of your competitors’ sites through a content audit to better position your own SEO campaign. You’ll also conduct an internal content audit to compare your site to those of your competitors and identify areas for improvement. Also in this milestone, you will develop a keyword matrix to help you determine which keywords should be assigned to specific pages on your site. In the final part of the milestone, you’ll perform a technical review of the site to identify any technical factors that may impact the ranking of the website. Each of these activities is critical to On-Page SEO.
12 hours to complete
1 video (Total 8 min), 9 readings, 1 quiz
6 hours to complete
Milestone 4: Presenting Your Findings
In this final milestone, you will develop a comprehensive presentation representing all the work you have done throughout the course. Using a standard outline, you’ll create one cohesive Word document and present your findings, analysis, and recommendations to your peers. The final presentation will also include a video in which you present your case to a potential client or employer outlining how your SEO strategy will improve ranking and business.
6 hours to complete
2 videos (Total 6 min), 2 readings, 1 quiz
Reviews
TOP REVIEWS FROM GOOGLE SEO CAPSTONE PROJECT
by JHOct 29, 2016
If you want to be an expert in SEO and work in the field this is the series of courses to lean the craft. When you complete this course you will be ready to put your skills to work!
by ASJul 10, 2017
Really enjoyed this course, it was consistent with everything I have learned in a professional SEO agency and taught many new things as well as provided good practical resources.
by HFAug 5, 2020
Loved every bit of SEO Specialization. I am so confident in my SEO skills today. All the credit goes to the amazing instructors and cooperative peers! Thanks a lot!!!
by SRAug 25, 2020
Great course. Highly recommended for those who are trying to improve their online business as well as who trying to a freelancer in digital marketing sector.
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