About this Course

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Learner Career Outcomes

62%

started a new career after completing these courses

50%

got a tangible career benefit from this course

25%

got a pay increase or promotion

100% online

Start instantly and learn at your own schedule.

Flexible deadlines

Reset deadlines in accordance to your schedule.

Intermediate Level

Have gone through the others courses within the SEO Specialization.

Approx. 12 hours to complete

Suggested: 3 hours/week...

English

Subtitles: English

What you will learn

  • Create an SEO Pitch

  • Prepare and perform a competitive analysis

  • Analyze and create a keyword map

  • Create a final report of your findings and recommendations for SEO and present your recommendations to your client

Learner Career Outcomes

62%

started a new career after completing these courses

50%

got a tangible career benefit from this course

25%

got a pay increase or promotion

100% online

Start instantly and learn at your own schedule.

Flexible deadlines

Reset deadlines in accordance to your schedule.

Intermediate Level

Have gone through the others courses within the SEO Specialization.

Approx. 12 hours to complete

Suggested: 3 hours/week...

English

Subtitles: English

Syllabus - What you will learn from this course

Week
1

Week 1

11 hours to complete

Getting Started and Milestone 1: Gauging a Site's Opportunity for Improvement

11 hours to complete
2 videos (Total 9 min), 5 readings, 1 quiz
2 videos
Milestone 1 Assignment Overview5m
5 readings
A Note from UC Davis10m
Identifying a Potential Client - Resources (Part 1)10m
Create an SEO Pitch - Resources (Part 2)30m
Develop Kickoff Questions - Resources (Part 3)20m
Kick-Off Questions Template1m
Week
2

Week 2

17 hours to complete

Milestone 2: Initial Research Phase

17 hours to complete
1 video (Total 8 min), 6 readings, 1 quiz
6 readings
Developing a Persona - Resources (Part 1)30m
User/Buyer Persona Template1m
Performing Keyword Research - Resources (Part 2)40m
Keyword Research Example & Template1m
Conducting a Competitive Analysis - Resources (Part 3)50m
Keyword Competitive Analysis Template1m
Week
3

Week 3

12 hours to complete

Milestone 3: Conducting a Content Audit and Technical Review

12 hours to complete
1 video (Total 8 min), 9 readings, 1 quiz
9 readings
Competitive Content Analysis (Part 1)30m
Competitive Analysis Template1m
Internal Content Audit - Resources (Part 2)30m
Internal Content Audit Template1m
Keyword Mapping - Resources (Part 3)50m
Keyword Mapping Template1m
Technical SEO - Resources (Part 4)20m
Error Tracking Template1m
Technical Audit Template1m
Week
4

Week 4

6 hours to complete

Milestone 4: Presenting Your Findings

6 hours to complete
2 videos (Total 6 min), 2 readings, 1 quiz
2 videos
Project Summary1m
2 readings
Presenting Your Findings - Resources30m
SEO Audit Template1m

Reviews

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Offered by

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University of California, Davis

Frequently Asked Questions

  • Once you enroll for a Certificate, you’ll have access to all videos, quizzes, and programming assignments (if applicable). Peer review assignments can only be submitted and reviewed once your session has begun. If you choose to explore the course without purchasing, you may not be able to access certain assignments.

  • When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.

More questions? Visit the Learner Help Center.