Website Optimization Client Report Project

4.9
44 ratings
14 reviews

Course 6 of 6 in the Search Engine Optimization (SEO) Specialization

SEO is a dynamic and growing career field that demands knowledge and skills in a variety of website optimization strategies and tactics in order to be successful. This course is designed to provide you with a solid foundation in SEO including the different elements comprising a website optimization client report, and arm you with skills you need to develop a tactical approach to SEO. Whether you have successfully completed the other courses in the Search Engine Optimization specialization or are taking just this course, this project is your chance to apply the knowledge you’ve acquired to practice important SEO tactics and optimize a site of your choice from the ground-up. You will identify optimization opportunities on a site and discover valuable tips for pitching your plan and managing your relationship with your client, you will then develop a customized SEO solution for the website you chose, and go through each of the major steps needed to execute your strategy including keyword research, competitive analysis, improving the site’s meta-data and on-page elements. Along the way, you will receive feedback through the peer review process. This community of fellow learners will provide additional input to help you refine your approach to SEO and present your findings to clients and management.
Globe

100% online course

Start instantly and learn at your own schedule.
Intermediate Level

Intermediate Level

Clock

Approx. 12 hours to complete

Suggested: 3 hours/week
Comment Dots

English

Subtitles: English

What you will learn

  • Check
    Develop a customized SEO solution for any website
  • Check
    Identify optimization opportunities on a client's site
  • Check
    Improving a site’s metadata and on-page elements
  • Check
    Manage effective client relationships
Globe

100% online course

Start instantly and learn at your own schedule.
Intermediate Level

Intermediate Level

Clock

Approx. 12 hours to complete

Suggested: 3 hours/week
Comment Dots

English

Subtitles: English

Syllabus - What you will learn from this course

1

Section
Clock
11 hours to complete

Getting Started and Milestone 1: Gauging a Site's Opportunity for Improvement

In this first milestone, you will identify a potential client’s website by using your skills to gauge a website’s opportunity for improvement and higher ranking. Once you have selected a website, you will create an SEO pitch to inform and persuade a potential client to adopt a new SEO strategy. Finally, you will develop a set of kick-off questions that will help gather the information you need to begin to develop your SEO strategy. ...
Reading
2 videos (Total 9 min), 4 readings, 1 quiz
Video2 videos
Milestone 1 Assignment Overview5m
Reading4 readings
Identifying a Potential Client - Resources (Part 1)10m
Create an SEO Pitch - Resources (Part 2)30m
Develop Kickoff Questions - Resources (Part 3)20m
Kick-Off Questions Template1m

2

Section
Clock
17 hours to complete

Milestone 2: Initial Research Phase

In this milestone, you will focus on the initial research required to begin optimizing a website. This milestone has three main activities including developing a buyer persona, conducting keyword research, and performing competitive research. These activities will help you identify your target audience, frame your keyword research, and gain insight into your competition. The information you gather from this research process will help you develop a successful strategy for the website. ...
Reading
1 video (Total 8 min), 6 readings, 1 quiz
Reading6 readings
Developing a Persona - Resources (Part 1)30m
User/Buyer Persona Template1m
Performing Keyword Research - Resources (Part 2)40m
Keyword Research Example & Template1m
Conducting a Competitive Analysis - Resources (Part 3)50m
Keyword Competitive Analysis Template1m

3

Section
Clock
12 hours to complete

Milestone 3: Conducting a Content Audit and Technical Review

In this third milestone, you’ll examine the content of your competitors’ sites through a content audit to better position your own SEO campaign. You’ll also conduct an internal content audit to compare your site to those of your competitors and identify areas for improvement. Also in this milestone, you will develop a keyword matrix to help you determine which keywords should be assigned to specific pages on your site. In the final part of the milestone, you’ll perform a technical review of the site to identify any technical factors that may impact the ranking of the website. Each of these activities is critical to On-Page SEO....
Reading
1 video (Total 8 min), 9 readings, 1 quiz
Reading9 readings
Competitive Content Analysis (Part 1)30m
Competitive Analysis Template1m
Internal Content Audit - Resources (Part 2)30m
Internal Content Audit Template1m
Keyword Mapping - Resources (Part 3)50m
Keyword Mapping Template1m
Technical SEO - Resources (Part 4)20m
Error Tracking Template1m
Technical Audit Template1m

4

Section
Clock
6 hours to complete

Milestone 4: Presenting Your Findings

In this final milestone, you will develop a comprehensive presentation representing all the work you have done throughout the course. Using a standard outline, you’ll create one cohesive Word document and present your findings, analysis, and recommendations to your peers. The final presentation will also include a video in which you present your case to a potential client or employer outlining how your SEO strategy will improve ranking and business. ...
Reading
2 videos (Total 6 min), 2 readings, 1 quiz
Video2 videos
Project Summary1m
Reading2 readings
Presenting Your Findings - Resources30m
SEO Audit Template1m
4.9
Direction Signs

67%

started a new career after completing these courses
Briefcase

83%

got a tangible career benefit from this course
Money

25%

got a pay increase or promotion

Top Reviews

By JHOct 30th 2016

If you want to be an expert in SEO and work in the field this is the series of courses to lean the craft.\n\nWhen you complete this course you will be ready to put your skills to work!

By ASJul 11th 2017

Really enjoyed this course, it was consistent with everything I have learned in a professional SEO agency and taught many new things as well as provided good practical resources.

Instructor

Avatar

Rebekah May

SEO Manager & Lead SEO Instructor

About University of California, Davis

UC Davis, one of the nation’s top-ranked research universities, is a global leader in agriculture, veterinary medicine, sustainability, environmental and biological sciences, and technology. With four colleges and six professional schools, UC Davis and its students and alumni are known for their academic excellence, meaningful public service and profound international impact....

Frequently Asked Questions

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