By the end of this project, you will learn how to increase SEO on your free WordPress website. You will add tags, categories, and links to an existing WordPress website and manage content in order to increase SEO. You will learn where to read analytics within WordPress in order to drive content management related to SEO within your WordPress website.
Increase SEO Traffic with WordPress
Increase SEO Traffic with WordPress
Instructor: Stacey Shanklin-Langford
47,104 already enrolled
Included with 
Learn, practice, and apply job-ready skills with expert guidance
4.5
(754 reviews)
Advanced level
Recommended experience
2 hours
Learn at your own pace
Hands-on learning
What you'll learn
Update website for search engine optimization.
Edit webpage content, links, and images.
Edit headings, permalinks, and visibility.
Skills you'll practice
Details to know
Shareable certificate
Add to your LinkedIn profile
Taught in English
No downloads or installation required
Only available on desktop
See how employees at top companies are mastering in-demand skills
Learn, practice, and apply job-ready skills in less than 2 hours
- Receive training from industry experts
- Gain hands-on experience solving real-world job tasks
- Build confidence using the latest tools and technologies
About this Guided Project
Learn step-by-step
In a video that plays in a split-screen with your work area, your instructor will walk you through these steps:
Set site visibility to increase SEO.
Change permalinks or slugs on a blog.
Change permalinks or slugs on a web page.
Insert blog headings to blog using keywords.
Format an SEO friendly blog heading.
Add internal links to a blog.
Add categories and tags to a blog.
Add Alt Text to images.
Navigate website analytics.
Recommended experience
This is an advanced level course. Learners should understand web design principles and have familiarity with WordPress.
3 project images
Instructor
Instructor ratings
4.7 (60 ratings)Offered by
How you'll learn
Skill-based, hands-on learning
Practice new skills by completing job-related tasks.
Expert guidance
Follow along with pre-recorded videos from experts using a unique side-by-side interface.
No downloads or installation required
Access the tools and resources you need in a pre-configured cloud workspace.
Available only on desktop
This Guided Project is designed for laptops or desktop computers with a reliable Internet connection, not mobile devices.
Why people choose Coursera for their career
Felipe M.
Learner since 2018
"To be able to take courses at my own pace and rhythm has been an amazing experience. I can learn whenever it fits my schedule and mood."
Jennifer J.
Learner since 2020
"I directly applied the concepts and skills I learned from my courses to an exciting new project at work."
Larry W.
Learner since 2021
"When I need courses on topics that my university doesn't offer, Coursera is one of the best places to go."
Chaitanya A.
"Learning isn't just about being better at your job: it's so much more than that. Coursera allows me to learn without limits."
Learner reviews
4.5
754 reviews
- 5 stars
68.16%
- 4 stars
20.82%
- 3 stars
5.83%
- 2 stars
3.05%
- 1 star
2.12%
Showing 3 of 754
MM
5
Reviewed on Oct 27, 2020
This guided project is easy to follow, absorb and able to finish it easily. It is a well-explained topic that help me passed the quiz.
AA
4
Reviewed on Jun 7, 2023
Informative and hands-on project-based course for those who want to know about the basics of SEO optimization in WordPress. Bonus: Free course and certificate!
YS
5
Reviewed on Oct 4, 2020
This guided project is so good it made me understand how to increase SEO traffic with Wordpress, I had fun, didn't find it hard at all and I cannot wait to try this. Thank you.
You might also like
The State University of New York
Coursera Project Network
O.P. Jindal Global University
New to Mobile and Web Development? Start here.
Open new doors with Coursera Plus
Unlimited access to 10,000+ world-class courses, hands-on projects, and job-ready certificate programs - all included in your subscription
Advance your career with an online degree
Earn a degree from world-class universities - 100% online
Join over 3,400 global companies that choose Coursera for Business
Upskill your employees to excel in the digital economy
Frequently asked questions
Because your workspace contains a cloud desktop that is sized for a laptop or desktop computer, Guided Projects are not available on your mobile device.
Guided Project instructors are subject matter experts who have experience in the skill, tool or domain of their project and are passionate about sharing their knowledge to impact millions of learners around the world.
You can download and keep any of your created files from the Guided Project. To do so, you can use the “File Browser” feature while you are accessing your cloud desktop.