About this Specialization

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Master strategic marketing concepts and tools to address brand communication in a digital world. This Specialization explores several aspects of the new digital marketing environment, including topics such as digital marketing analytics, search engine optimization, social media marketing, and 3D Printing. When you complete the Digital Marketing Specialization you will have a richer understanding of the foundations of the new digital marketing landscape and acquire a new set of stories, concepts, and tools to help you digitally create, distribute, promote and price products and services. In 2016, this was one of the top 10 specializations in terms of enrollments. INC Magazine rated the first course, Marketing in a Digital World, as one of The 10 Hottest Online Classes for Professionals in 2015. In addition, this course was also ranked in the top five courses across multiple MOOC providers. Finally, the Digital Marketing Certificate was the top coveted certificate on Coursera in 2015. Get more updates on the specialization at http://digitalmarketingprofs.com/ This Specialization is part of the University of Illinois Masters of Business Administration degree program, the iMBA. Learn more about the admission into the program here.
Learner Career Outcomes
48%
Started a new career after completing this specialization.
16%
Got a pay increase or promotion.
Shareable Certificate
Earn a Certificate upon completion
100% online courses
Start instantly and learn at your own schedule.
Flexible Schedule
Set and maintain flexible deadlines.
Beginner Level
Approx. 8 months to complete
Suggested 5 hours/week
English
Learner Career Outcomes
48%
Started a new career after completing this specialization.
16%
Got a pay increase or promotion.
Shareable Certificate
Earn a Certificate upon completion
100% online courses
Start instantly and learn at your own schedule.
Flexible Schedule
Set and maintain flexible deadlines.
Beginner Level
Approx. 8 months to complete
Suggested 5 hours/week
English

There are 7 Courses in this Specialization

Course1

Course 1

Marketing in a Digital World

4.7
stars
12,064 ratings
3,860 reviews
Course2

Course 2

Digital Marketing Analytics in Theory

4.5
stars
4,015 ratings
957 reviews
Course3

Course 3

Digital Marketing Analytics in Practice

4.5
stars
2,793 ratings
589 reviews
Course4

Course 4

Digital Media and Marketing Principles

4.3
stars
2,098 ratings
491 reviews

Offered by

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University of Illinois at Urbana-Champaign

Start working towards your Master's degree

This specialization is part of the 100% online Master of Business Administration (iMBA) from University of Illinois at Urbana-Champaign. If you are admitted to the full program, your courses count towards your degree learning.

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