About this Specialization
100% online courses

100% online courses

Start instantly and learn at your own schedule.
Flexible Schedule

Flexible Schedule

Set and maintain flexible deadlines.
Beginner Level

Beginner Level

Available languages

English

Subtitles: English, Arabic, Chinese (Simplified), Portuguese (Brazilian), Vietnamese, Turkish, Spanish...
100% online courses

100% online courses

Start instantly and learn at your own schedule.
Flexible Schedule

Flexible Schedule

Set and maintain flexible deadlines.
Beginner Level

Beginner Level

Available languages

English

Subtitles: English, Arabic, Chinese (Simplified), Portuguese (Brazilian), Vietnamese, Turkish, Spanish...

How the Specialization Works

Take Courses

A Coursera Specialization is a series of courses that helps you master a skill. To begin, enroll in the Specialization directly, or review its courses and choose the one you'd like to start with. When you subscribe to a course that is part of a Specialization, you’re automatically subscribed to the full Specialization. It’s okay to complete just one course — you can pause your learning or end your subscription at any time. Visit your learner dashboard to track your course enrollments and your progress.

Hands-on Project

Every Specialization includes a hands-on project. You'll need to successfully finish the project(s) to complete the Specialization and earn your certificate. If the Specialization includes a separate course for the hands-on project, you'll need to finish each of the other courses before you can start it.

Earn a Certificate

When you finish every course and complete the hands-on project, you'll earn a Certificate that you can share with prospective employers and your professional network.

how it works

There are 7 Courses in this Specialization

Course1

Marketing in a Digital World

4.6
4,703 ratings
1,373 reviews
This course examines how digital tools, such as the Internet, smartphones, and 3D printing, are revolutionizing the world of marketing by shifting the balance of power from firms to consumers. Marketing in a Digital World is one of the most popular courses on Coursera with over 150,000 Learners and is rated by Class Central as one of the Top 50 MOOCs of All Time (https://www.class-central.com/report/top-moocs/). This course is part of the iMBA offered by the University of Illinois, a flexible, fully-accredited online MBA at an incredibly competitive price. For more information, please see the Resource page in this course and onlinemba.illinois.edu....
Course2

Digital Analytics for Marketing Professionals: Marketing Analytics in Theory

4.5
2,229 ratings
470 reviews
Learn the introductory theory and strategy behind marketing analytics that provides marketers with the foundation needed to apply data analytics to real-world challenges they confront daily in their professional lives. This course is part of the iMBA offered by the University of Illinois, a flexible, fully-accredited online MBA at an incredibly competitive price. For more information, please see the Resource page in this course and onlinemba.illinois.edu....
Course3

Digital Analytics for Marketing Professionals: Marketing Analytics in Practice

4.4
1,617 ratings
319 reviews
This course builds on the theory and foundations of marketing analytics and focuses on practical application by demystifying the use of data in marketing and helping you realize the power of visualizing data with artful use of numbers found in the digital space. This course is part of the iMBA offered by the University of Illinois, a flexible, fully-accredited online MBA at an incredibly competitive price. For more information, please see the Resource page in this course and onlinemba.illinois.edu....
Course4

Digital Media and Marketing Principles

4.1
1,164 ratings
246 reviews
The digital revolution has led to a titanic shift in the landscape of the marketing communication, while also creating new opportunities for businesses to reach and engage consumers through smart, social, and mobile media technologies. In this course, you will learn about the impacts of digital technologies on marketing communication strategies and practices. By understanding the underlying processes of marketing communication and the core features of new media technologies, you can strategically select the appropriate channels to deliver the right marketing message to the right audience at the right moment....

Instructors

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Vishal Sachdev

Clinical Assistant Professor , Director, Illinois MakerLab
Business Administration
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Mike Yao

Associate Professor of Digital Media
Charles H. Sandage Department of Advertising
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Kevin Hartman

Visiting Professor & Head of Analytics at Google
College of Business
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Rhiannon Clifton

Program Director
Charles H. Sandage Department of Advertising
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Aric Rindfleisch

John M. Jones Professor of Marketing
Department of Business Administration
Graduation Cap

Start working towards your Master's degree

This specialization is part of the 100% online Master of Business Administration (iMBA) from University of Illinois at Urbana-Champaign. If you are admitted to the full program, your courses count towards your degree learning.

About University of Illinois at Urbana-Champaign

The University of Illinois at Urbana-Champaign is a world leader in research, teaching and public engagement, distinguished by the breadth of its programs, broad academic excellence, and internationally renowned faculty and alumni. Illinois serves the world by creating knowledge, preparing students for lives of impact, and finding solutions to critical societal needs. ...

Frequently Asked Questions

  • Yes! To get started, click the course card that interests you and enroll. You can enroll and complete the course to earn a shareable certificate, or you can audit it to view the course materials for free. When you subscribe to a course that is part of a Specialization, you’re automatically subscribed to the full Specialization. Visit your learner dashboard to track your progress.

  • This course is completely online, so there’s no need to show up to a classroom in person. You can access your lectures, readings and assignments anytime and anywhere via the web or your mobile device.

  • This Specialization doesn't carry university credit, but some universities may choose to accept Specialization Certificates for credit. Check with your institution to learn more.

  • It is recommended that the courses in the Digital Marketing Specialization be taken in the order outlined. In the Capstone Project, you will have the opportunity to synthesize your learning in all five courses and apply your combined skills in a final project.

  • This Specialization is self-contained. No additional resources are needed.

  • To complete the Specialization you must earn a Verified Certificate in all five courses and successfully complete the Capstone Project course.

More questions? Visit the Learner Help Center.