University of Illinois at Urbana-Champaign

The Digital Marketing Revolution

This course is part of Digital Marketing Specialization

Taught in English

Some content may not be translated

Aric Rindfleisch
Steve Raquel

Instructors: Aric Rindfleisch

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Course

Gain insight into a topic and learn the fundamentals

4.7

(1,568 reviews)

|

97%

Beginner level
No prior experience required
25 hours (approximately)
Flexible schedule
Learn at your own pace
Progress towards a degree

Details to know

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Assessments

5 quizzes

Course

Gain insight into a topic and learn the fundamentals

4.7

(1,568 reviews)

|

97%

Beginner level
No prior experience required
25 hours (approximately)
Flexible schedule
Learn at your own pace
Progress towards a degree

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This course is part of the Digital Marketing Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
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There are 4 modules in this course

This module provides an overview of the course content and introduces Module 1, which covers the topic of Digital Dominance. During the course introduction, you will be presented with an overview of the course content and various types of assignments. The learning objectives of Module 1 are listed below.

What's included

14 videos11 readings2 quizzes2 peer reviews1 discussion prompt1 plugin

In this module, you will examine Analog Resistance. Specifically, you will learn why some Analog products and services are resisting the Digital Revolution. After introducing the concept of Analog Resistance, this module will then explore two key concepts: Physicality and Protection. In addition to learning about these two concepts, you will also have the opportunity to apply them through a real-world case study (Disposable Cameras) as well as a hands-on exercise (Write a Letter). At the end of this module, you will learn more about Analog Resistance from an interview with William Best (Champaign County Historical Museum). As a result of these various learning activities, you will develop a deep understanding of Analog Resistance.

What's included

8 videos3 readings1 quiz2 peer reviews

In this module you will examine Analog & Digital Synergy. Specifically, you will learn why some Analog & Digital products and services combine to create synergistic effects. After introducing the concept of Analog & Digital Synergy, this module will then explore two key concepts: Glocal and TouchTech. In addition to learning about these two concepts, you will also have the opportunity to apply them through a real-world case study (Amazon Go) as well as a hands-on exercise (Augmented Reality App). At the end of this module, you will learn more about Analog & Digital Synergy from an interview with Craig Steesma (E-shots). As a result of these various learning activities, you will develop a deep understanding of Analog Resistance. As a result of these various learning activities, you will develop a deep understanding of Analog & Digital Synergy.

What's included

8 videos3 readings1 quiz2 peer reviews

In this module, you will examine Analog Transformation. Specifically, you will learn why some Analog products and services are being transformed by the Digital Revolution. After introducing the concept of Analog Transformation, this module will then explore two key concepts: Embracing and Distancing. In addition to learning about these two concepts, you will also have the opportunity to apply them through a real-world case study (Museum of Ice Cream) as well as a hands-on exercise (Visit a Physical Store, Part 2). At the end of this module, you will learn more about Analog Transformation from an interview with Matt Difianis (REMAX). As a result of these various learning activities, you will develop a deep understanding of Analog Transformation.

What's included

10 videos5 readings1 quiz2 peer reviews1 plugin

Instructors

Instructor ratings
4.8 (350 ratings)
Aric Rindfleisch
University of Illinois at Urbana-Champaign
10 Courses670,365 learners

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