The Digital Revolution is dramatically altered the way many products are created, promoted, distributed, and consumed. Before the advent of new digital technologies such as the Internet, personal computer and smartphone, marketing was largely an Analog (i.e., physical) activity. Today, many marketing activities such as how products are promoted are increasingly Digital in nature. However, we still live in an Analog (or physical) World. For example, even today, most sales are still conducted in physical stores. Thus, both marketers and consumers must simultaneously navigate both the Analog and Digital worlds on a daily basis. This course examines both the Analog and the Digital and how these two forces relate to one another within the Digital Marketing Revolution.
This course is part of the Digital Marketing Specialization
About this Course
Start working towards your Master's degree
Syllabus - What you will learn from this course
Course Overview and Digital Dominance
Digital & Analog Synergy
- 5 stars81.53%
- 4 stars12.11%
- 3 stars3.49%
- 2 stars1.14%
- 1 star1.71%
TOP REVIEWS FROM THE DIGITAL MARKETING REVOLUTION
Professor Rindfleisch is a great professor. I look forward to his sessions because he always keeps it interesting and he seems so excited by what he teaches he makes it interested for me as well.
For now I will give 4 points after then I will moderate my feedback which might be show pros and cons factor of operational marketing research of Coursera team members.
Aric is an amazing instructor, and the way he teaches is really amazing. Learned a lot of things about how should one prepare for the analog world in this digital age.
Quite unique in its view of Analog VS. Digital in today's world. I would recommend it for any aspiring marketing professional as it offers a different perspective than most digital marketing courses.
About the Digital Marketing Specialization
Frequently Asked Questions
When will I have access to the lectures and assignments?
What will I get if I subscribe to this Specialization?
Is financial aid available?
More questions? Visit the Learner Help Center.