About this Course

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Learner Career Outcomes

32%

started a new career after completing these courses

31%

got a tangible career benefit from this course

16%

got a pay increase or promotion
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Flexible deadlines
Reset deadlines in accordance to your schedule.
Approx. 19 hours to complete
English
Subtitles: English

Skills you will gain

Marketing PlanDigital MarketingMarketing AnalyticsMarketing Performance Measurement And Management

Learner Career Outcomes

32%

started a new career after completing these courses

31%

got a tangible career benefit from this course

16%

got a pay increase or promotion
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Flexible deadlines
Reset deadlines in accordance to your schedule.
Approx. 19 hours to complete
English
Subtitles: English

Offered by

University of Illinois at Urbana-Champaign logo

University of Illinois at Urbana-Champaign

Start working towards your Master's degree

This course is part of the 100% online Master of Business Administration (iMBA) from University of Illinois at Urbana-Champaign. If you are admitted to the full program, your courses count towards your degree learning.

Syllabus - What you will learn from this course

Content RatingThumbs Up94%(1,581 ratings)Info
Week
1

Week 1

7 hours to complete

Course Overview & Module 1 Client/Brand Analysis

7 hours to complete
9 videos (Total 190 min), 10 readings, 1 quiz
9 videos
Weekly Deliverables3m
Meet and Greet: Faculty and Client meetup29m
Hangout 1 - Elizabeth Distel-Grainger32m
Hangout 2- Bosch and Kevin Hartman44m
Hangout 3- Beth Distel and Victoria Jurkowski -Grainger36m
Know the Client: Grainger11m
Campaign Management at Grainger13m
Display Advertising at Grainger11m
10 readings
Syllabus10m
About the Discussion Forums10m
Social Media10m
Getting to Know Your Classmates10m
About the Client10m
Problem Statement10m
Glossary10m
Hangouts with the Client10m
Module 1 Overview10m
Rubric for Module 1 Peer Assessment10m
Week
2

Week 2

2 hours to complete

Module 2 The Consumer Decision Journey

2 hours to complete
2 readings
2 readings
Module 2 Overview10m
Rubric for Module 2 Peer Assessment10m
Week
3

Week 3

2 hours to complete

Module 3 Collect and Analyze Data

2 hours to complete
2 readings
2 readings
Module 3 Overview10m
Rubric for Module 3 Peer Assessment10m
Week
4

Week 4

2 hours to complete

Module 4 The Channel and Content Strategy

2 hours to complete
2 readings
2 readings
Module 4 Overview10m
Rubric for Module 4 Peer Assessment10m

Reviews

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About the Digital Marketing Specialization

Master strategic marketing concepts and tools to address brand communication in a digital world. This Specialization explores several aspects of the new digital marketing environment, including topics such as digital marketing analytics, search engine optimization, social media marketing, and 3D Printing. When you complete the Digital Marketing Specialization you will have a richer understanding of the foundations of the new digital marketing landscape and acquire a new set of stories, concepts, and tools to help you digitally create, distribute, promote and price products and services. In 2016, this was one of the top 10 specializations in terms of enrollments. INC Magazine rated the first course, Marketing in a Digital World, as one of The 10 Hottest Online Classes for Professionals in 2015. In addition, this course was also ranked in the top five courses across multiple MOOC providers. Finally, the Digital Marketing Certificate was the top coveted certificate on Coursera in 2015. Get more updates on the specialization at http://digitalmarketingprofs.com/ This Specialization is part of the University of Illinois Masters of Business Administration degree program, the iMBA. Learn more about the admission into the program here....
Digital Marketing

Frequently Asked Questions

  • Access to lectures and assignments depends on your type of enrollment. If you take a course in audit mode, you will be able to see most course materials for free. To access graded assignments and to earn a Certificate, you will need to purchase the Certificate experience, during or after your audit. If you don't see the audit option:

    • The course may not offer an audit option. You can try a Free Trial instead, or apply for Financial Aid.
    • The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
  • When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.

  • If you subscribed, you get a 7-day free trial during which you can cancel at no penalty. After that, we don’t give refunds, but you can cancel your subscription at any time. See our full refund policy.

  • Yes, Coursera provides financial aid to learners who cannot afford the fee. Apply for it by clicking on the Financial Aid link beneath the "Enroll" button on the left. You'll be prompted to complete an application and will be notified if you are approved. You'll need to complete this step for each course in the Specialization, including the Capstone Project. Learn more.

More questions? Visit the Learner Help Center.