About this Course

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Learner Career Outcomes

32%

started a new career after completing these courses

31%

got a tangible career benefit from this course

16%

got a pay increase or promotion
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Flexible deadlines
Reset deadlines in accordance to your schedule.
Approx. 13 hours to complete
English

Skills you will gain

Marketing PlanDigital MarketingMarketing AnalyticsMarketing Performance Measurement And Management

Learner Career Outcomes

32%

started a new career after completing these courses

31%

got a tangible career benefit from this course

16%

got a pay increase or promotion
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Flexible deadlines
Reset deadlines in accordance to your schedule.
Approx. 13 hours to complete
English

Offered by

Placeholder

University of Illinois at Urbana-Champaign

Start working towards your Master's degree

This course is part of the 100% online Master of Business Administration (iMBA) from University of Illinois at Urbana-Champaign. If you are admitted to the full program, your courses count towards your degree learning.

Syllabus - What you will learn from this course

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Week
1

Week 1

6 hours to complete

Course Overview & Module 1 Client/Brand Analysis

6 hours to complete
9 videos (Total 190 min), 10 readings, 1 quiz
9 videos
Weekly Deliverables3m
Meet and Greet: Faculty and Client meetup29m
Hangout 1 - Elizabeth Distel-Grainger32m
Hangout 2- Bosch and Kevin Hartman44m
Hangout 3- Beth Distel and Victoria Jurkowski -Grainger36m
Know the Client: Grainger11m
Campaign Management at Grainger13m
Display Advertising at Grainger11m
10 readings
Syllabus10m
About the Discussion Forums10m
Social Media10m
Getting to Know Your Classmates10m
About the Client10m
Problem Statement10m
Glossary10m
Hangouts with the Client10m
Module 1 Overview10m
Rubric for Module 1 Peer Assessment10m
Week
2

Week 2

2 hours to complete

Module 2 The Consumer Decision Journey

2 hours to complete
2 readings
2 readings
Module 2 Overview10m
Rubric for Module 2 Peer Assessment10m
Week
3

Week 3

1 hour to complete

Module 3 Collect and Analyze Data

1 hour to complete
2 readings
2 readings
Module 3 Overview10m
Rubric for Module 3 Peer Assessment10m
Week
4

Week 4

1 hour to complete

Module 4 The Channel and Content Strategy

1 hour to complete
2 readings
2 readings
Module 4 Overview10m
Rubric for Module 4 Peer Assessment10m

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About the Digital Marketing Specialization

Digital Marketing

Frequently Asked Questions

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