Created by:   University of Illinois at Urbana-Champaign

  • Aric Rindfleisch

    Taught by:    Aric Rindfleisch, John M. Jones Professor of Marketing

    Department of Business Administration

  • Kevin Hartman

    Taught by:    Kevin Hartman, Head of Industry at Google

    College of Business

  • Rhiannon Clifton

    Taught by:    Rhiannon Clifton, Program Director

    Charles H. Sandage Department of Advertising

  • Vishal Sachdev

    Taught by:    Vishal Sachdev, Director, Illinois MakerLab

    Business Administration
Basic Info
Course 6 of 6 in the Digital Marketing Specialization.
Commitment6 weeks of study, 5-7 hours/week
Language
English
How To PassPass all graded assignments to complete the course.
User Ratings
4.4 stars
Average User Rating 4.4See what learners said
Syllabus

FAQs
How It Works
Coursework
Coursework

Each course is like an interactive textbook, featuring pre-recorded videos, quizzes and projects.

Help from Your Peers
Help from Your Peers

Connect with thousands of other learners and debate ideas, discuss course material, and get help mastering concepts.

Certificates
Certificates

Earn official recognition for your work, and share your success with friends, colleagues, and employers.

Creators
University of Illinois at Urbana-Champaign
Pricing
AuditPurchase Course
Access to Course Materials

Available

Available

Access to Graded Materials

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Receive a Final Grade

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Earn a Shareable Certificate

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Ratings and Reviews
Rated 4.4 out of 5 of 125 ratings

Great

This was a challenging class that truly put your knowledge to the test. I felt it was very representative of a real-world problem.

Excellent course! well structured, gives you an overall perspective of Digital Marketing. Willing to gain deeper learning on the topics discussed.

Excellent course, the only advice is it takes 10-12 hrs per week, plan accordingly.