Created by:  University of Illinois at Urbana-Champaign

  • Aric Rindfleisch

    Taught by:  Aric Rindfleisch, John M. Jones Professor of Marketing

    Department of Business Administration

  • Kevin Hartman

    Taught by:  Kevin Hartman, Head of Analytics at Google

    College of Business

  • Rhiannon Clifton

    Taught by:  Rhiannon Clifton, Program Director

    Charles H. Sandage Department of Advertising

  • Vishal Sachdev

    Taught by:  Vishal Sachdev, Director, Illinois MakerLab

    Business Administration
Basic Info
Course 6 of 6 in the Digital Marketing Specialization.
Commitment6 weeks of study, 5-7 hours/week
Language
English
How To PassPass all graded assignments to complete the course.
User Ratings
4.4 stars
Average User Rating 4.4See what learners said
Syllabus

FAQs
How It Works
Coursework
Coursework

Each course is like an interactive textbook, featuring pre-recorded videos, quizzes and projects.

Help from Your Peers
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Connect with thousands of other learners and debate ideas, discuss course material, and get help mastering concepts.

Certificates
Certificates

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Creators
University of Illinois at Urbana-Champaign
The University of Illinois at Urbana-Champaign is a world leader in research, teaching and public engagement, distinguished by the breadth of its programs, broad academic excellence, and internationally renowned faculty and alumni. Illinois serves the world by creating knowledge, preparing students for lives of impact, and finding solutions to critical societal needs.
Pricing
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Ratings and Reviews
Rated 4.4 out of 5 of 150 ratings

The Digital Marketing specialisation gave me a great opprtunity to :

1) perceive marketing from a different perspective,

2) see how complex it is in the DIgital era,

3) upgrade my knowledge from my EMBA study at the University of Illinois U-C (1995),

4) practice it through the Capstone project.

Thanx to the Coursera and UoI-UC teams.

Good application of Theoretical modules taught earlier

I thoroughly enjoyed the course. I am sure I am yet to grasp elements here and there. But I am sure by rechecking the videos and going through the course material, this really helps to make me an expert.

Very good course. High quality content and also using a real case involving real enterprises. It bring the student to the real world applying the knowledge acquired. I recommend.