About this Course

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Flexible deadlines
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Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Beginner Level
Approx. 13 hours to complete
English

Skills you will gain

  • Digital Marketing
  • Marketing Analytics
  • Marketing Plan
  • Search Advertising
  • Marketing Performance Measurement And Management
Flexible deadlines
Reset deadlines in accordance to your schedule.
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Beginner Level
Approx. 13 hours to complete
English

Offered by

Placeholder

University of Illinois at Urbana-Champaign

Syllabus - What you will learn from this course

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Week
1

Week 1

6 hours to complete

Course Overview & Module 1 Client/Brand Analysis

6 hours to complete
10 videos (Total 191 min), 11 readings, 1 quiz
Week
2

Week 2

2 hours to complete

Module 2 The Consumer Decision Journey

2 hours to complete
2 readings
Week
3

Week 3

1 hour to complete

Module 3 Collect and Analyze Data

1 hour to complete
2 readings
Week
4

Week 4

1 hour to complete

Module 4 The Channel and Content Strategy

1 hour to complete
2 readings

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About the Digital Marketing Specialization

Digital Marketing

Frequently Asked Questions

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