Successfully marketing brands today requires a well-balanced blend of art and science. This course introduces students to the science of web analytics while casting a keen eye toward the artful use of numbers found in the digital space. The goal is to provide the foundation needed to apply data analytics to real-world challenges marketers confront daily. Digital Analytics for Marketing Professionals: Marketing Analytics in Theory is the first in a two-part series of complementary courses and focuses on the background information and frameworks analysts need to be successful in today's digital business world.
This course is part of the Digital Marketing Specialization
About this Course
What you will learn
Gain an understanding of the motivations behind data collection and analysis methods used by marketing professionals
Understand frameworks and approaches to measuring consumers’ digital actions
Learn to evaluate and choose appropriate web analytics tools and techniques
Earn familiarity with the unique measurement opportunities and challenges presented by New Media
Skills you will gain
- Digital Marketing
- Data Collection
- Data Analysis
- Data Visualization (DataViz)
Start working towards your Master's degree
Syllabus - What you will learn from this course
Course Overview and The Day The Geeks Took Over
The Consumer Brand Relationship
The Science of Analytics (Part 1)
The Science of Analytics (Part 2)
- 5 stars66.90%
- 4 stars24.28%
- 3 stars6.39%
- 2 stars1.44%
- 1 star0.95%
TOP REVIEWS FROM DIGITAL MARKETING ANALYTICS IN THEORY
A very well covered course. However, it would have been great if examples and best practices were included depicting the use of various digital techniques in a bit more detail. Regards.
I really enjoyed this course. I liked the professor's teaching style as well as the materials the course provided. All the knowledge I've got from the course helps me when I do research online.
I looove the course! Though there were some mistakes in the powerpoint and in the practice quiz (they were repeated or talks about a different topic) at the very end but that's alright!
Some of the case study is a bit long time back, still helpful but maybe it will be more effective to read recent theories and articles and researches. Thank you for this great platform.
About the Digital Marketing Specialization
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