About this Course

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Flexible deadlines
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Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Beginner Level
Approx. 20 hours to complete
English

What you will learn

  • Gain an understanding of the motivations behind data collection and analysis methods used by marketing professionals

  • Understand frameworks and approaches to measuring consumers’ digital actions

  • Learn to evaluate and choose appropriate web analytics tools and techniques

  • Earn familiarity with the unique measurement opportunities and challenges presented by New Media

Skills you will gain

Digital MarketingData CollectionAnalyticsData AnalysisData Visualization (DataViz)
Flexible deadlines
Reset deadlines in accordance to your schedule.
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Beginner Level
Approx. 20 hours to complete
English

Offered by

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University of Illinois at Urbana-Champaign

Start working towards your Master's degree

This course is part of the 100% online Master of Business Administration (iMBA) from University of Illinois at Urbana-Champaign. If you are admitted to the full program, your courses count towards your degree learning.

Syllabus - What you will learn from this course

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Week
1

Week 1

6 hours to complete

Course Overview and The Day The Geeks Took Over

6 hours to complete
8 videos (Total 51 min), 8 readings, 7 quizzes
Week
2

Week 2

5 hours to complete

The Consumer Brand Relationship

5 hours to complete
6 videos (Total 42 min), 2 readings, 7 quizzes
Week
3

Week 3

5 hours to complete

The Science of Analytics (Part 1)

5 hours to complete
6 videos (Total 39 min), 2 readings, 7 quizzes
Week
4

Week 4

5 hours to complete

The Science of Analytics (Part 2)

5 hours to complete
6 videos (Total 45 min), 4 readings, 6 quizzes

Reviews

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About the Digital Marketing Specialization

Digital Marketing

Frequently Asked Questions

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