Successfully marketing brands today requires a well-balanced blend of art and science. This course introduces students to the science of web analytics while casting a keen eye toward the artful use of numbers found in the digital space. The goal is to provide the foundation needed to apply data analytics to real-world challenges marketers confront daily. Digital Analytics for Marketing Professionals: Marketing Analytics in Practice is the second in a two-part series of complementary courses and focuses on the skills and practical abilities analysts need to be successful in today's digital business world.
This course is part of the Digital Marketing Specialization
About this Course
What you will learn
Gain hands-on, working knowledge of a step-by-step approach to planning, collecting, analyzing, and reporting data
Learn to evaluate and choose appropriate web analytics tools and techniques
Utilize tools to collect data using today’s most important online techniques: performing bulk downloads, tapping APIs, and scraping webpages
Understand approaches to visualizing data effectively
Skills you will gain
- Digital Marketing
- Marketing Analytics
- Marketing Performance
Start working towards your Master's degree
Syllabus - What you will learn from this course
Course Overview and The Art of Analytics
Storytelling with Data
Bellabeat Case Study
The Future of Analytics
- 5 stars64.71%
- 4 stars25.12%
- 3 stars6.68%
- 2 stars1.87%
- 1 star1.60%
TOP REVIEWS FROM DIGITAL MARKETING ANALYTICS IN PRACTICE
I really enjoyed my first course with Coursera and the University of Illinois! I am looking forward to taking additional coursework on this innovative learning platform!
Its a phenomenal course. There were various tools to get structured and unstructured data. This course made me to make some analysis by self on some academical projects.
Since this course is about practice, more impetus should be given on practising the concepts. The concepts should have been taught in 'Marketing Analytics in Theory' course.
The Course gave me useful insights into data analysis, but there was missing information in the lectures about the 5 main data analyzing techniques. Overall I had great experience
About the Digital Marketing Specialization
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