Successfully marketing brands today requires a well-balanced blend of art and science. This course introduces students to the science of web analytics while casting a keen eye toward the artful use of numbers found in the digital space. The goal is to provide the foundation needed to apply data analytics to real-world challenges marketers confront daily. Digital Analytics for Marketing Professionals: Marketing Analytics in Practice is the second in a two-part series of complementary courses and focuses on the skills and practical abilities analysts need to be successful in today's digital business world.
This course is part of the Digital Marketing Specialization
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- 5 stars64.64%
- 4 stars25.17%
- 3 stars6.69%
- 2 stars1.88%
- 1 star1.60%
TOP REVIEWS FROM DIGITAL MARKETING ANALYTICS IN PRACTICE
A well organised and designed course. Mr. Kevin Hartman is a superb teacher who makes learning quite interesting. I recommend this course to everyone interested in marketing.
Since this course is about practice, more impetus should be given on practising the concepts. The concepts should have been taught in 'Marketing Analytics in Theory' course.
I really enjoyed my first course with Coursera and the University of Illinois! I am looking forward to taking additional coursework on this innovative learning platform!
Second part of Digital Marketing analytics, with clear concepts and well instructed by a professor who is also a practical expert in the field. I missed more content density.
About the Digital Marketing Specialization
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