About this Course

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Learner Career Outcomes

35%

started a new career after completing these courses

38%

got a tangible career benefit from this course

14%

got a pay increase or promotion
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Flexible deadlines
Reset deadlines in accordance to your schedule.
Beginner Level
Approx. 20 hours to complete
English

Skills you will gain

AnalyticsDigital MarketingMarketing AnalyticsMarketing Performance

Learner Career Outcomes

35%

started a new career after completing these courses

38%

got a tangible career benefit from this course

14%

got a pay increase or promotion
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Flexible deadlines
Reset deadlines in accordance to your schedule.
Beginner Level
Approx. 20 hours to complete
English

Offered by

Placeholder

University of Illinois at Urbana-Champaign

Start working towards your Master's degree

This course is part of the 100% online Master of Business Administration (iMBA) from University of Illinois at Urbana-Champaign. If you are admitted to the full program, your courses count towards your degree learning.

Syllabus - What you will learn from this course

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Week
1

Week 1

6 hours to complete

Course Overview and The Art of Analytics

6 hours to complete
8 videos (Total 58 min), 6 readings, 8 quizzes
8 videos
About Prof Kevin Hartman3m
Module 1 Introduction42s
A Plan for Your Analytics Expedition6m
Identifying Your Business Objective10m
Data, Data Everywhere13m
Finding Insights9m
Getting Your Story Straight5m
6 readings
Syllabus10m
About the Discussion Forums10m
About the Rubric for Peer Assessment10m
Getting to Know Your Classmates10m
Module 1 Overview10m
Module 1 Readings1h
7 practice exercises
Orientation Quiz30m
Lesson 1 Practice Quiz10m
Lesson 2 Practice Quiz10m
Lesson 3 Practice Quiz10m
Lesson 4 Practice Quiz10m
Lesson 5 Practice Quiz10m
Module 1 Quiz1h
Week
2

Week 2

5 hours to complete

Storytelling with Data

5 hours to complete
6 videos (Total 40 min), 2 readings, 7 quizzes
6 videos
Principles of Dataviz6m
Sophisticated Use of Contrast8m
Ensuring Clear Meaning9m
Applying Visual Polish4m
Dashboarding10m
2 readings
Module 2 Overview10m
Module 2 Readings1h
6 practice exercises
Lesson 1 Practice Quiz10m
Lesson 2 Practice Quiz10m
Lesson 3 Practice Quiz10m
Lesson 4 Practice Quiz10m
Lesson 5 Practice Quiz10m
Module 2 Quiz1h
Week
3

Week 3

4 hours to complete

Bellabeat Case Study

4 hours to complete
5 videos (Total 17 min), 2 readings, 6 quizzes
5 videos
Plan2m
Collect3m
Analyze1m
Report5m
2 readings
Module 3 Overview10m
Module 3 Readings1h
5 practice exercises
Lesson 1 Practice Quiz10m
Lesson 2 Practice Quiz10m
Lesson 3 Practice Quiz10m
Lesson 4 Practice Quiz10m
Module 3 Quiz1h
Week
4

Week 4

5 hours to complete

The Future of Analytics

5 hours to complete
6 videos (Total 37 min), 3 readings, 6 quizzes
6 videos
The Promise of Technology7m
Technology's Dark Side Part I7m
Technology's Dark Side Part II7m
The Implications for Analysts9m
Gies Online Programs3m
3 readings
Module 4 Overview10m
Module 4 Readings1h
Congratulations!10m
5 practice exercises
Lesson 1 Practice Quiz10m
Lesson 2 Practice Quiz10m
Lesson 3 Practice Quiz10m
Lesson 4 Practice Quiz10m
Module 4 Quiz1h

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About the Digital Marketing Specialization

Digital Marketing

Frequently Asked Questions

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