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Back to Digital Analytics for Marketing Professionals: Marketing Analytics in Practice

Digital Analytics for Marketing Professionals: Marketing Analytics in Practice, University of Illinois at Urbana-Champaign

1,823 ratings
349 reviews

About this Course

This course builds on the theory and foundations of marketing analytics and focuses on practical application by demystifying the use of data in marketing and helping you realize the power of visualizing data with artful use of numbers found in the digital space. This course is part of the iMBA offered by the University of Illinois, a flexible, fully-accredited online MBA at an incredibly competitive price. For more information, please see the Resource page in this course and

Top reviews


Mar 01, 2016

I really enjoyed this course. I liked the professor's teaching style as well as the materials the course provided. All the knowledge I've got from the course helps me when I do research online.


Apr 13, 2018

Very well delivered content - having the slides to review ahead of the videos was very beneficial and I found the readings were very to the point in support of the content being delivered.

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335 Reviews

By A Sai Charan Reddy

Apr 12, 2019

Intense course, loved it very well organized.

By Sudeepti P

Apr 05, 2019






By Kripesh Kumar C

Apr 04, 2019

Great Performance

By Kartik Anand

Apr 03, 2019

This professor and this course was brilliant. It's rare to find this quality of teaching where I come from.

By Joshua Jivan Monteiro

Apr 02, 2019

A very useful and interesting course!

By Rick

Mar 26, 2019

This course is very light on actual practical application of analytics. It's more theory than anything.

By Hikmat Taghiyev, MBA

Mar 25, 2019

Excellent course, advise to all business analytics!

By Krishna Ravuri

Mar 21, 2019

Provides a good overview of the marketing analytics practice and how it can be used for imroving the marketing performance and effectiveness.

By Maheep

Mar 17, 2019

Very impressive course one of my favorites

By Ana Seijas

Mar 15, 2019

The only issue I have with this course, is that I consider it should be updated with more recent examples, readings, and such.