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Learner Reviews & Feedback for Digital Marketing Analytics in Practice by University of Illinois at Urbana-Champaign

3,143 ratings
679 reviews

About the Course

Successfully marketing brands today requires a well-balanced blend of art and science. This course introduces students to the science of web analytics while casting a keen eye toward the artful use of numbers found in the digital space. The goal is to provide the foundation needed to apply data analytics to real-world challenges marketers confront daily. Digital Analytics for Marketing Professionals: Marketing Analytics in Practice is the second in a two-part series of complementary courses and focuses on the skills and practical abilities analysts need to be successful in today's digital business world. You will be able to: - Identify the web analytic tool right for your specific needs - Understand valid and reliable ways to collect, analyze, and visualize data from the web - Utilize data in decision making for agencies, organizations, or clients This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at

Top reviews

Aug 7, 2020

Thoroughly enjoyable "journey" for this course. The syllabus was great, very well structured, thus easy to follow. Each module, including honors, can easily be completed in a day if you have the time.

Aug 31, 2020

thoroughly enjoyed the course. A big thanks to Instructor Kevin hartman for this perfectly organized course. Materials were on point and easy to understand. Got entirely new observations on analytics.

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176 - 200 of 666 Reviews for Digital Marketing Analytics in Practice

By Salma A E F F

May 21, 2019

its really interesting to get involved in this course. its very useful to me.

Thank you

By Gustavo A P

Nov 16, 2020

Great insights of Marketing Analytics and its practical application and implications!

By Mauricio P

May 25, 2017

Great content material. Presenter was very engaging and visual aids were on the spot.

By Halide V M

Mar 13, 2021

It was so great to take this course! I have learned a lot about marketing analytics!

By MD. T R

Jun 30, 2020

Fantastic course, great distribution of content, and an amazing teacher. Thank you.

By Roshen S

Apr 28, 2016

Great content and well presented by the lecturer connecting to the previous module.

By Rumanti D P

Nov 22, 2020

very well delivered, course materials and topics are updated, i am very satisfied!

By Cristhian S M A

Apr 30, 2021

Great material, videos, reading... etc.

Thanks to all the team behind this course!

By Mialy A

Sep 17, 2017

Really impacting and a lot of powerfull clues explaining by the professor Hartman


May 15, 2020

excellent content, gave competent insights about the digital analytics and world

By Andres P

Jul 9, 2018

This is an amazing course! I like every course in this specialization until now.

By Sabrina W

Dec 12, 2016

Very good course, give a practical knowledge about digital marketing analytics !

By Hiroany D V C F

Jun 11, 2020

very good course, the instructor very organized in his explanations, I liked it

By Gopakumar V S

Nov 12, 2017

It is very helpful more the beginners, to know the basics of digital marketing.

By Fausto O

Nov 22, 2016

Great content! With great teacher and great articles. Loved Avinash's articles!

By Madhu T

Jun 5, 2017

Great Course Great Insights. A must to get a better grip at Digital marketing.

By Andrea R

May 4, 2016

Excellent! The way the Professor explains the opics is very clear and engaging

By Gabriel N O

Nov 16, 2018

Great Course !! Analytic tools , processes and practices very well explained.

By Amr A

Nov 28, 2016

Very good material, it added to my knowledge for sure, I recommend taking it.

By Laurent B

Sep 1, 2021

I​ liked the dynamism and the variety of topics that the professor addressed

By Precious G

Apr 15, 2021

I am so exited this is the best knowledge I need to achieve my future goals.

By Marlon M

May 30, 2017

Absolutely, great course and really drove home to Consumer Decision Journey.

By olga

Jan 15, 2018

I liked the final module covering the principles of good data vizualization

By Sean R

Apr 19, 2017

If you took the first course, this is a must to complete the whole picture.

By Omar M

Dec 13, 2016

Very good insights and formation for the professional on digital marketing.